Turkey Launches High-Quality Mini-Series Under the GoTurkey Brand to Showcase their Cultural Richness and Drive Future Tourism Growth

Published on December 27, 2025

Taking a step that could bring a radical change to the manner through which the world is presently exposed to tourism opportunities available to them, Turkey has just embarked on a new journey regarding their international tourism promotion and has begun to feature high-quality story series under their GoTurkey brand. The purpose of this is to reveal their culture to the world through storytelling and modern promotion approaches as well.

Unveiled through a press conference hosted at Ataturk Cultural Center, Istanbul, the mini-series strategy aims at turning destinations into experiences, rather than destinations. Turkey’s Minister of Culture and Tourism, Mehmet Nuri Ersoy, explains, “Today, tourism has evolved from a simple destination choice to a journey of emotion, story, and lifestyle. The new strategy is expected to make Turkey a prominent destination from a worldwide perspective, especially concerning culture and tourism.”

Turkey’s Tourism Strategy: Storytelling at the Heart of Destination Branding

The GoTurkey brand has become the cornerstone of Turkey’s tourism strategy, which has already proven highly successful in promoting cultural experiences and local heritage. By integrating television series into its tourism efforts, the country has adopted a creative and immersive approach to destination branding.

With over 60 tourism products, ranging from gastronomy and health tourism to faith tourism, culture, sports, and conferences, Turkey is moving beyond being just a tourist destination—it is now positioning itself as an experience. The success of this strategy is reflected in the growing global interest in the country’s cinematic offerings and television productions.

Mini-Series Projects: A New Approach to Tourism Promotion

The mini-series are produced under the coordination of the Turkey Tourism Promotion and Development Agency (TGA), featuring internationally recognized Turkish actors. These productions aim to place storytelling at the center of destination marketing, reflecting Turkey’s cultural, historical, and social richness while attracting global audiences to explore the country’s diverse regions.

Among the key projects are:

• “Antalya Gambit”
• “Istanbul My Love”
• “Hidden Lover”
• “An Istanbul Story”

These series have already made significant strides in boosting Turkey’s international visibility, with the first two productions reaching over 2.9 billion impressions globally. The success of these story-driven mini-series has not only strengthened Turkey’s brand identity but also increased interest in tourism to key locations such as Antalya and Istanbul, becoming integral parts of future tourism growth in Turkey.

Strengthening Turkey’s International Tourism Growth and Cultural Influence

As Turkish TV series continue to be watched in 170 countries by nearly 1 billion viewers, Turkey has become one of the world’s leading television production centers. The export revenue from these TV series has exceeded $1 billion, proving the significant influence of Turkish productions in spreading not only cultural values but also the Turkish language globally.

Minister Ersoy highlighted that Turkish TV series are playing a pivotal role in the spread of the Turkish language, just as Hollywood films helped spread English worldwide. Turkish series, now “the world’s largest Turkish language classroom,” continue to serve as both cultural ambassadors and vehicles for tourism promotion, further reinforcing the future tourism impact of the country.

Future Impact: The Role of Cinematic Tourism in Shaping Visitor Experience

Looking forward, cinematic tourism is expected to become an increasingly important pillar of Turkey’s tourism growth. By showcasing iconic filming locations in its mini-series, Turkey is effectively using the global success of its TV productions to attract tourists interested in experiencing the real-life settings from their favorite shows. This narrative-driven tourism model allows visitors to engage with Turkey’s rich history, culture, and natural beauty through an immersive, story-based framework.

The future tourism impact of this strategy is poised to drive long-term growth, attracting tourists who are not only looking for cultural experiences but also seeking to engage with destinations on a deeper, more personal level. As these series continue to attract global attention, more travelers will be encouraged to visit Istanbul, Antalya, Cappadocia, and other cinematic landmarks across the country, leading to increased tourism arrivals and economic benefits for local communities.

Supporting Growth: Government and Industry Collaboration

In a move to further enhance Turkey’s tourism appeal, Minister Ersoy also announced the introduction of a support program for exported series. This initiative will provide government backing for TV series that meet promotional criteria, feature scenes aligned with Turkey’s tourism strategy, and are exported to at least ten countries across three continents. This program will encourage more cinematic productions that promote Turkey’s tourism on the global stage, ensuring that these series continue to fuel future tourism growth and bolster the country’s reputation as a top travel destination.

Additionally, the Heritage for the Future Project will allow restored ancient sites to be used as filming locations for series and films, further blending tourism with culture and heritage preservation, and creating a sustainable tourism model that appeals to responsible travelers.

Turkey’s Future as a Global Tourism Leader

Moreover, the mini series strategy for tourism promotion is a paradigm shift for Turkey, where storytelling is combined with brand tourism. By lining up its tourism development with cinematic tourism and sustainable tourism practices, it is positioning itself globally as a top destination in the tourism industry.

The Future of Turkish Tourism is Based on Storytelling, Cinematic Experiences, and Sustainable Development with these factors being at the forefront of development for the foreseeable future, Turkey will remain a prime destination for visitors around the globe for their experience in both Turkish and eco-tourism adventures. The future is bright for Turkish tourism.