Turkey Tourism Sector Sees Steady Growth in this Year with Nearly Three Million Foreign Visitors in November, Focusing on the Sustainable Practices and Global Expansion

Published on December 22, 2025

Turkey’s tourism sector is emerging stronger and growing steadily, as reflected by the 2.61% growth in foreign visitor entries in November 2025, registering more than 2.8 million foreign visitors, a promising start towards a brighter future among countries that have just revived their tourism sectors from the effects of the global pandemic. The most recent report released from Euromonitor International’s Top 100 City Destinations Index 2025 proves Turkey is at a peak in tourism in the global map, led by their popular destination, Istanbul, which represents 52.14% of foreign visitors.

The future of the tourism sector in Turkey appears bright with the country continuing to attract more tourists from varied sources. Turkey, with its steady rise in international tourist visits, is fast developing as a premium destination for cultural tourists, luxury travelers, and adventure lovers. This is not only an important factor for the tourism industry but also for the hospitality, retail, and transportation sectors related to it, and therefore extremely beneficial to the economy of the country.

Tourism Growth Impact: Local and National Economic Benefits

The economic impact of foreign visitors in Turkey is far-reaching. The growth in tourist arrivals directly benefits the local economy, creating jobs, supporting small businesses, and stimulating regional development. In cities like Istanbul, Antalya, and Edirne, where tourism plays a central role in the economy, the increase in international visitors helps fuel consumer spending, supports service sectors, and generates new business opportunities for entrepreneurs.

For example, the rising number of visitors to Istanbul leads to more business for restaurants, hotels, and tour operators in the city, as well as local artisans and cultural sites. Additionally, as more tourists flock to Antalya’s famous resorts, regional businesses benefit from an increase in hotel bookings, excursions, and local tours. Edirne, with its proximity to Bulgaria, sees its tourist economy growing as a result of easier access and more cross-border tourism. This increasing tourist spend will drive the growth of local economies in these areas, helping to balance the development of major cities with smaller tourism hubs in Turkey.

Istanbul as a Leading Tourism Destination: Future Growth and Global Appeal

Istanbul’s continued dominance as Turkey’s top tourist destination is key to the future growth of the country’s tourism sector. The city’s combination of rich cultural heritage, modern luxury, and vibrant social life makes it an attractive destination for travelers from around the world. As global tourism demand continues to rise, Istanbul will see further investments in tourism infrastructure, including expanded hotel offerings, improved public transport, and enhanced tourist services. This growth in tourism infrastructure will contribute to Istanbul’s status as a global travel hub.

Furthermore, Istanbul’s position as a key cultural center for both Eastern and Western influences makes it a prime destination for cultural tourism. With new tourist experiences—including art exhibitions, cultural festivals, and historical site tours—the city is well-positioned to grow its tourism revenue while preserving its unique identity. This will contribute significantly to national tourism revenue while enhancing the global tourism reputation of Turkey.

Sustainability and Future Tourism Growth: A Focus on Responsible Travel

Looking forward, sustainable tourism will play an integral role in Turkey’s tourism strategy. As travelers increasingly seek eco-friendly options and responsible travel experiences, Turkey will continue to expand its offerings that combine luxury with sustainability. The growing demand for eco-resorts, green accommodations, and nature-based tourism experiences will drive future investments in sustainable tourism infrastructure across the country.

Turkey’s commitment to sustainable tourism practices will ensure that the tourism sector grows in a way that benefits both visitors and the environment. This approach will help preserve Turkey’s natural resources, including its cultural landmarks, historical sites, and natural parks, while offering visitors unique and authentic experiences that are in harmony with the environment.

By embracing eco-tourism, cultural heritage tourism, and local community engagement, Turkey’s tourism industry will continue to evolve in line with global sustainability trends. The introduction of eco-friendly initiatives, such as green transport options and sustainable excursions, will further enhance Turkey’s appeal as a sustainable travel destination.

Future of Cruise Tourism and Expanding Market Reach

Turkey’s growth in cruise tourism is another key element in its tourism growth strategy. With its coastal beauty, rich history, and vibrant culture, Turkey has become an increasingly important destination for luxury cruises and expedition vessels. The future impact of cruise tourism in Turkey is expected to drive revenue growth in both port cities and smaller coastal regions, such as Marmaris and Kusadasi.

Turkey’s investment in cruise ports and tourism facilities will support the influx of international cruise ships, contributing to tourism revenue and enhancing regional tourism development. With increasing air travel routes, port upgrades, and the continued growth of cruise tourism, Turkey is set to become a leading cruise destination in the Mediterranean and global travel markets.

A Thriving Future for Tourism in Turkey

The tourism industry in Turkey is on the verge of growing in the long term, with an increase in foreign visitors to the country, as sustainable tourism has become a very important focus in this industry. With the help of tourist hubs such as Istanbul, Antalya, and Edirne, the tourism industry in Turkey will improve its presence in the international tourism industry in the coming years. The adoption of sustainable tourism practices in the industry will make it one of the most prominent in the field of tourism in the coming years. The rise in the number of cultural tourist visitors will make Turkey one of the most prominent players in the tourism industry in the coming years.