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These Cities in America are under the limelight as super duper hit webseries on Amazon Prime, HBO, Netflix and more supercharge screen tourism, inspiring millions of Gen Z and Millennials to explore new destinations now.These Cities in America are firmly under the limelight as super duper hit webseries on Amazon Prime, HBO, Netflix and more continue to supercharge screen tourism across the United States.
As a result, millions of Gen Z and Millennials are choosing new destinations to explore now, replacing traditional holiday plans with unforgettable filming locations. Moreover, streaming entertainment is reshaping travel decisions by turning familiar city streets, beaches and neighbourhoods into must-visit attractions. Consequently, fans are travelling to experience iconic scenes in real life, while local tourism, hotels, restaurants and businesses benefit from the rapidly growing popularity of entertainment-inspired travel.
Screen tourism is continuing to reshape travel across the United States in 2026, with cities including New York, Atlanta, Albuquerque, Los Angeles, Honolulu and Charleston attracting visitors eager to experience the real-life settings behind some of the world’s most popular streaming series. From Netflix dramas to Hulu comedies and HBO productions, television-inspired travel has become a powerful force supporting local tourism, hospitality and visitor economies.
Travellers are increasingly choosing destinations after watching television series rather than traditional tourism advertisements, creating a powerful trend that has transformed several American cities into year-round attractions. Streaming platforms have encouraged audiences to go beyond the screen by exploring filming locations, iconic neighbourhoods and memorable landmarks that have become familiar through binge-worthy productions.
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This phenomenon, commonly known as set-jetting, has evolved from a niche interest into a mainstream travel movement during 2026, with tourism boards, hotels, tour operators and local businesses all benefiting from the growing enthusiasm. Rather than simply visiting famous monuments, tourists now seek immersive experiences that allow them to recreate scenes from their favourite series while discovering authentic local culture.
New York City remains one of America’s strongest screen tourism destinations thanks to the continuing popularity of series including Only Murders in the Building and Gossip Girl. Visitors regularly explore Manhattan’s Upper West Side, Central Park, Fifth Avenue, the Metropolitan Museum of Art and other instantly recognisable locations featured throughout these productions.
Luxury shopping districts, elegant hotels, cafés and historic residential buildings have become part of carefully designed walking tours that blend entertainment with local history. International visitors, particularly younger travellers and families, continue to include television filming locations alongside classic attractions such as Times Square, the Statue of Liberty and the Empire State Building.
Atlanta has firmly established itself as one of the world’s busiest production centres, making the city an essential destination for fans of Stranger Things and The Walking Dead. Neighbourhoods, studios and surrounding communities featured in these globally successful productions continue attracting domestic and international visitors throughout the year.
Georgia’s generous film incentives have helped create an extensive production ecosystem that supports hotels, restaurants, transport providers and entertainment businesses. Tourism officials continue promoting filming locations alongside the city’s cultural attractions, museums, parks and sporting venues, creating a broader visitor experience beyond television alone.
Albuquerque remains synonymous with Breaking Bad and Better Call Saul, two series that have transformed New Mexico’s largest city into one of America’s most recognisable television destinations. Guided tours regularly visit famous filming locations including restaurants, neighbourhoods and iconic streets that became central to the storylines.
The continued popularity of these series demonstrates how successful productions can deliver long-term tourism benefits years after their original release. Visitors frequently extend their stay to explore New Mexico’s deserts, Native American heritage, art galleries and scenic landscapes, generating wider economic benefits across the region.
Los Angeles has always been associated with film and television, yet streaming productions have introduced new reasons for travellers to explore different parts of Southern California. The success of Cobra Kai has inspired fans to visit beaches, schools, neighbourhoods and entertainment districts connected with the series.
The city’s established tourism infrastructure allows visitors to combine studio tours, celebrity landmarks, iconic beaches and television filming locations within a single itinerary. This combination keeps Los Angeles among the most visited entertainment destinations in the United States despite growing competition from other filming hubs.
Hawaii’s breathtaking scenery continues to attract visitors inspired by Lost, with Oahu remaining one of America’s most visually recognisable television destinations. Beaches, rainforests, mountains and coastal landscapes featured throughout the series encourage travellers to experience the island’s natural beauty firsthand.
Beyond filming locations, visitors enjoy surfing, hiking, marine activities and Hawaiian cultural experiences, creating holidays that combine entertainment-inspired exploration with authentic island adventures. The enduring popularity of the series demonstrates the lasting influence television can have on destination appeal.
Although Outer Banks portrays a fictional world of treasure hunts and coastal adventures, its filming locations around Charleston and South Carolina continue attracting enthusiastic fans. Historic streets, waterfronts, beaches and charming coastal scenery have become increasingly popular with younger travellers seeking memorable social media experiences.
Local businesses have embraced this growing interest by offering themed excursions, guided tours and visitor experiences that celebrate both the series and the region’s authentic maritime heritage. Restaurants, boutique hotels and independent retailers have also benefited from increased visitor numbers inspired by streaming entertainment.
Many city tourism organisations now recognise television and streaming productions as valuable marketing assets capable of generating long-term visitor interest without traditional advertising campaigns. Successful series create emotional connections that encourage audiences to transform fictional stories into real travel experiences.
Destination marketing agencies increasingly collaborate with film commissions, production companies and tourism operators to preserve filming locations while enhancing visitor experiences. This coordinated approach helps cities maximise economic opportunities while protecting neighbourhoods and maintaining positive relationships with local communities.
Screen tourism creates spending that extends far beyond attraction tickets, supporting accommodation providers, restaurants, cafés, transport services, souvenir shops and independent businesses. Visitors inspired by television productions often stay longer because they combine filming locations with broader sightseeing activities.
This diversified spending helps strengthen local economies while encouraging repeat visits from travellers who wish to discover additional attractions after their initial entertainment-inspired holiday. As streaming libraries continue expanding worldwide, destinations featured in successful productions enjoy prolonged international exposure.
The rise of global streaming services has fundamentally changed how destinations are discovered by millions of potential travellers. Rather than relying solely on brochures or travel documentaries, audiences now encounter cities naturally through compelling stories that showcase architecture, landscapes, neighbourhoods and local lifestyles.
This shift has created a new relationship between entertainment and tourism, where fictional narratives inspire genuine travel decisions that support local economies. As streaming productions continue to reach international audiences throughout 2026, more American cities are expected to benefit from the growing influence of screen tourism.
Industry observers expect television-inspired travel to remain one of the strongest tourism trends in the United States as audiences continue seeking authentic experiences connected to their favourite programmes. Cities that successfully balance visitor demand with community interests are likely to strengthen their reputation as attractive destinations for both entertainment enthusiasts and traditional holidaymakers.
With established filming locations continuing to attract global attention and new productions regularly introducing fresh destinations, the relationship between streaming entertainment and tourism is expected to become even more influential in shaping future travel patterns across America.
The primary cause behind this travel shift is the explosive global popularity of streaming platforms, which showcase authentic American cities to audiences every day. The answer lies in the emotional connection viewers develop with the places featured in their favourite webseries, making them eager to experience those locations firsthand. The reason this trend continues to grow is that platforms such as Amazon Prime, HBO and Netflix reach millions of viewers worldwide, transforming ordinary destinations into globally recognised attractions. Combined with social media influence and immersive travel experiences, screen tourism has become one of the strongest drivers of leisure travel in 2026.Destination Country Web Series / Streaming Series Platform 2026 Tourism Impact New York City United States Only Murders in the Building Hulu Fans continue visiting the Upper West Side, Belnord-inspired locations and filming neighbourhoods. (expedia) New York City United States Gossip Girl HBO Max/Netflix Continues to attract fashion and luxury travellers exploring Manhattan landmarks. (expedia) Albuquerque United States Breaking Bad Netflix Breaking Bad tours remain among America’s strongest film-tourism products. Albuquerque United States Better Call Saul Netflix Legal drama filming sites continue driving visitor interest. Atlanta United States Stranger Things Netflix Georgia filming locations remain one of America’s biggest screen-tourism attractions. (expedia) Atlanta United States The Walking Dead AMC/Netflix Walking Dead studio and filming tours remain popular in 2026. (expedia) Los Angeles United States Cobra Kai Netflix Fans visit iconic Southern California filming sites. (expedia) Oahu, Hawaii United States Lost Disney+/Netflix Island filming locations continue attracting international visitors. (expedia) Maui, Hawaii United States The White Lotus (Season 1) HBO Max Luxury tourism remains influenced by the series despite newer filming locations overseas. (The Washington Post) Outer Banks, South Carolina United States Outer Banks Netflix Coastal tourism continues benefiting from the show’s popularity. (expedia) Vancouver Canada The Last of Us HBO Max Fans visit numerous filming districts across British Columbia. (expedia) Alberta (Canmore & Calgary region) Canada The Last of Us HBO Max Mountain landscapes remain a major attraction for set-jetting visitors. (expedia) Toronto Canada Suits Netflix Downtown business districts continue attracting fans. (expedia) Mexico City Mexico Narcos: Mexico Netflix Crime-drama fans explore cultural and filming locations across the capital. (expedia) Riviera Maya Mexico Acapulco Apple TV+ Resort tourism benefits from continued global streaming popularity. (expedia) Bogotá Colombia Narcos Netflix Pablo Escobar-related tourism remains a major visitor draw. (expedia) Medellín Colombia Narcos Netflix Historical and filming tours continue expanding in 2026. (expedia) Rio de Janeiro Brazil Invisible City Netflix Fantasy series has increased interest in Brazil’s cultural attractions. (expedia) Buenos Aires Argentina El Reino (The Kingdom) Netflix Political thriller continues drawing international viewers interested in Argentine locations. (expedia) San Juan Puerto Rico The Night Agent (selected scenes) Netflix Increased awareness of Caribbean filming locations among streaming audiences. (expedia)
The growing influence of streaming entertainment is transforming how people discover and choose holiday destinations across the United States. Cities in America that once relied on conventional tourism campaigns are now attracting unprecedented attention because super duper hit webseries on Amazon Prime, HBO, Netflix and more have placed them firmly under the global limelight. This powerful combination of entertainment and travel has successfully supercharged screen tourism, creating fresh opportunities for destinations that feature memorable streets, beaches, skylines and neighbourhoods.
For millions of Gen Z and Millennials, travel is no longer limited to famous landmarks or traditional sightseeing. Instead, travellers are actively searching for new destinations to explore now, inspired by compelling stories, unforgettable characters and visually striking filming locations. These visitors want authentic experiences that allow them to step into the worlds they have enjoyed on screen while also discovering local culture, cuisine and attractions beyond the camera.
The benefits extend well beyond tourism alone. Hotels, restaurants, transport providers, retailers and tour operators are welcoming increased visitor spending, while destination marketing organisations are embracing screen tourism as a long-term promotional strategy. As streaming services continue producing globally successful series, more American cities are expected to gain international recognition and attract visitors from across the world.
Looking ahead, screen tourism is likely to remain one of the defining travel trends of the decade. With entertainment continuing to influence consumer behaviour, America’s diverse cities are perfectly positioned to convert digital audiences into real-world visitors, ensuring that television-inspired travel remains a significant contributor to tourism growth, local economies and unforgettable visitor experiences for years to come.
Set-jetting is the trend of travelling to destinations featured in popular television series, streaming shows or films.
New York City remains one of the leading destinations due to series such as Only Murders in the Building and Gossip Girl, alongside its long-standing association with film and television.
Albuquerque gained worldwide recognition as the filming location for Breaking Bad and Better Call Saul, attracting fans from around the world.
Netflix, Hulu, HBO Max and Apple TV+ are among the leading platforms inspiring viewers to visit filming locations across the United States.
New York City, Atlanta, Albuquerque, Los Angeles, Honolulu (Oahu) and Charleston are among the major beneficiaries of screen-inspired travel.
Yes. Visitors spend money on accommodation, restaurants, transport, attractions, shopping and guided tours, creating significant economic benefits for local communities while supporting jobs across the tourism and hospitality sectors.
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Saturday, September 12, 2026
Saturday, September 12, 2026
Saturday, September 12, 2026
Saturday, September 12, 2026
Saturday, September 12, 2026
Saturday, September 12, 2026
Saturday, September 12, 2026
Saturday, September 12, 2026