Twin Falls Unites Ketchum, Sun Valley, Sandpoint, Pocatello, Coeur d’Alene, And Boise As The World Finally Discovers The Untamed Travel Magic Of Idaho, Triggering A Global Stampede To America’s Last Best Place, The Shocking Truth About Why Everyone Is Booking Flights To The United States

Published on February 26, 2026

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Twin Falls Unites Ketchum, Sun Valley, Sandpoint, Pocatello, Coeur d’Alene, And Boise As The World Finally Discovers The Untamed Travel Magic Of Idaho, Triggering A Global Stampede To America’s Last Best Place, The Shocking Truth About Why Everyone Is Booking Flights To The United States. The state, long known for its rugged beauty and wild landscapes, has now caught the eye of global travellers, sparking a global stampede to experience its hidden treasures.

With its pristine lakes, majestic mountains, and adventurous spirit, Idaho has become the must-visit destination for those craving an authentic connection to nature. The allure of Idaho’s undiscovered gems, like Twin Falls’ Shoshone Falls and Sun Valley’s world-class ski resorts, has become too strong for international tourists to ignore. As the world reawakens to the idea of travel, Idaho’s charm has triggered a surge in global tourism.

People from every corner of the world are now booking flights to the United States, not just to visit the traditional hotspots, but to experience the unspoiled beauty of Idaho. The state’s cities, like Boise and Coeur d’Alene, have become vibrant cultural hubs, while Pocatello’s rich history and Sandpoint’s serene lakes offer an unforgettable retreat. This influx of visitors is not just a trend—it’s the revelation of a state that’s finally getting the recognition it deserves. Idaho has truly become the next big thing in global tourism.

Boise: The Urban Hub Driving Idaho’s Tourism Renaissance

As the capital city and largest urban area in Idaho, Boise has emerged as the epicenter of the state’s tourism boom. In 2025, the city saw a massive influx of international visitors, largely driven by its thriving cultural scene, rapidly growing tech sector, and dynamic festival calendar. The Treefort Music Festival, one of Boise’s most prominent cultural events, attracted a global audience, further establishing the city’s reputation as a centre of creativity and innovation.

In addition to its cultural vibrancy, Boise’s appeal is amplified by its luxury offerings and growing stature as a business hub. The city has gained significant attention from upscale travellers seeking unique, high-end experiences. This influx of both business and leisure visitors has contributed to an impressive 5.2% year-on-year increase in lodging tax revenue, which surged to over $22 million in FY2025. As detailed in the 2025 Official Idaho Travel Guide, Boise is being strategically positioned as a gateway city, offering a perfect blend of urban sophistication and easy access to Idaho’s stunning outdoor attractions.

The booming tourism in Boise has had a profound impact on the local economy. The city’s hotels, restaurants, and local businesses have all greatly benefited from the rise in international visitors. With growing global recognition, Boise is on track to maintain its position as a top destination for both luxury tourists and adventure seekers. Its evolving cultural landscape, paired with access to the surrounding natural beauty, has made Boise a must-visit urban hub for those exploring Idaho.

Idaho Falls: Gateway to Yellowstone and Grand Teton

Idaho Falls, situated at the gateway to two of the most iconic national parks in the United States — Yellowstone and Grand Teton — has long served as an important transit point for tourists heading to these renowned destinations. However, in 2025, the city saw a significant transformation, evolving into a major tourist destination in its own right.

Idaho Falls hosted major events such as the 31st Annual International Tourism Tradeshow and the 2025 Idaho Conference on Recreation and Tourism (ICORT). These events attracted tourism professionals, international delegates, and industry experts, showcasing the city’s burgeoning appeal as a tourism hub.

A standout achievement for Idaho Falls was the record-breaking growth at the Idaho Falls Regional Airport. In 2025, the airport saw more than 360,000 enplanements, largely due to expanded international connections through major flight hubs like Denver and Seattle. This increase in international flight traffic has brought a wave of tourists to Idaho Falls, eager to explore the Snake River, the breathtaking landscapes of Idaho, and the nearby Yellowstone National Park. The city’s proximity to Grand Teton also positions it as a key destination for nature lovers and outdoor enthusiasts from around the world.

Coeur d’Alene: The Northern Resort Retreat

Located in Northern Idaho, Coeur d’Alene has been long regarded as a hidden gem, but 2025 saw the city experiencing a major tourism surge. Nestled on the shores of Lake Coeur d’Alene, the city’s natural beauty and luxury offerings have made it a primary destination for adventure seekers and those looking for serene lakeside retreats.

In 2025, Coeur d’Alene benefited greatly from the recovery of Canadian land-border crossings, which led to a 3.6% increase in tourism-related economic activity. The city’s appeal lies in its versatility—offering everything from hiking, boating, and winter sports to luxury spas and upscale resort experiences. For those seeking an adventurous escape in a peaceful setting, Coeur d’Alene provides the perfect blend of adventure and relaxation.

Coeur d’Alene’s strategic position near the Canadian border ensures a steady stream of international visitors, who flock to the city to enjoy its mountainous landscapes and lakeside beauty. As tourism campaigns continued to highlight the city’s unique dual appeal in 2025, Coeur d’Alene emerged as an attractive destination for those seeking a peaceful getaway with opportunities for outdoor recreation.

Twin Falls: From Transit Stop to Boomtown Destination

Once merely considered a transit stop for travelers on their way to Yellowstone, Twin Falls has rapidly grown into one of Idaho’s most exciting new destinations. Known for its natural wonders, including the famous Shoshone Falls, Twin Falls now serves as a primary destination for both tourism and eco-tourism.

In 2025, the city saw the third-highest influx of visitors in the state, driven in large part by new direct flight routes connecting the city to major hubs like Salt Lake City and Seattle. Twin Falls’ growing popularity can be attributed to its stunning landscapes and recreational offerings. With its proximity to both Yellowstone National Park and the Snake River, Twin Falls has established itself as a must-visit destination for those exploring Idaho’s natural beauty.

As more visitors discover the city’s spectacular waterfalls, hiking trails, and opportunities for outdoor exploration, Twin Falls is poised to become one of the most important stops on Idaho’s tourism map. The city’s increasing prominence is not just a trend; it is becoming an essential destination for those seeking natural beauty and adventure in Idaho.

Sun Valley and Ketchum: Idaho’s Luxury Epicenter

For decades, Sun Valley has remained a coveted destination for those seeking the ultimate luxury winter sports experience. Revered for its world-class skiing, gourmet dining, and high-end accommodations, Sun Valley has set the standard for luxury tourism in Idaho. In 2025, the resort town continued to shine as Idaho’s luxury epicenter, experiencing record-breaking occupancy rates and attracting a wealthy international clientele who flocked to the area for unmatched winter experiences.

One of the most notable aspects of Sun Valley in 2025 is its continued expansion beyond skiing. While the resort town has long been a haven for skiing enthusiasts, its growing appeal as a luxury destination has driven an influx of high-net-worth travellers seeking indulgence and relaxation. In addition to skiing, Sun Valley has been heavily promoted as a destination for unexpected luxuries, including high-end spa treatments, fine dining, exclusive shopping, and private events. The luxury tourism market responded enthusiastically, with more affluent visitors choosing Sun Valley not only for its outdoor adventures but also for its elegant après-ski activities. This broader appeal has made Sun Valley one of the most desirable destinations for international tourists who seek the best of both worlds: a blend of nature, adventure, and luxury.

The city’s reputation for hosting elite visitors is bolstered by its glamorous resorts and exceptional service standards. As 2025 witnessed a significant increase in high-end visitors, Sun Valley was further solidified as the go-to destination for a winter retreat with access to all the comforts of luxury. Whether enjoying world-class slopes, private ski lessons, gourmet dining in elegant mountain lodges, or relaxing in a state-of-the-art spa, Sun Valley continues to offer an exceptional winter experience that cannot be found anywhere else in Idaho.

In addition to skiing, the high-end accommodations in Sun Valley have attracted some of the most exclusive resorts and properties in North America. Visitors seeking a refined mountain experience can indulge in world-class facilities, private chalets, luxurious wellness spas, and sophisticated après-ski venues. By combining natural beauty, luxury experiences, and an ever-growing international profile, Sun Valley remains at the top of the luxury tourism market. The 2025 season confirmed Sun Valley’s role as a premier destination for those seeking a sophisticated and unforgettable retreat in the heart of Idaho.

Sandpoint: A Hidden Lakeside Retreat

Nestled on the scenic shores of Lake Pend Oreille, Sandpoint is one of Idaho’s best-kept secrets — a hidden gem that attracts visitors seeking a peaceful lakeside escape amidst nature’s serenity. Surrounded by the Selkirk Mountains and offering a tranquil atmosphere, Sandpoint has long been a haven for those looking to reconnect with the natural world. 2025 marked the city’s resurgence in tourism, particularly through rail-based tourism, thanks to the historic Sandpoint Depot — the only active Amtrak stop in Idaho.

The ease of access to Sandpoint, combined with its idyllic lakeside setting, makes it the perfect destination for solo travellers or couples looking for an intimate retreat away from the hustle and bustle of more popular tourist destinations. The city’s natural beauty, along with its rich history, offers visitors a unique blend of outdoor exploration and quiet reflection. In 2025, Sandpoint was proudly featured in the Idaho Travel Guide as one of the “seven marvelous destinations for a solo travel trip”, elevating its status as a premier spot for those seeking peaceful solitude and unspoiled natural surroundings.

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For nature enthusiasts, Sandpoint offers a wide range of outdoor activities, including boating, fishing, hiking, and wildlife watching. The proximity to Lake Pend Oreille provides the perfect setting for watersports, while the Selkirk Mountains offer stunning hiking trails with panoramic views of the surrounding wilderness. The relaxed pace of life in Sandpoint, combined with its rich cultural history, makes it an ideal retreat for those seeking to unwind and reconnect with nature.

2025 also saw a resurgence in interest in Sandpoint’s rail-based tourism, which has helped raise the city’s profile on the international stage. The historic Sandpoint Depot has become an essential stop for train travellers visiting the region, adding a nostalgic charm to the experience. This connection has played a crucial role in bringing solo travellers, particularly those from Europe and North America, to Sandpoint as part of their broader exploration of Idaho and the Pacific Northwest.

As Sandpoint continues to grow in popularity, it remains a hidden gem for those seeking a calm and picturesque lakeside retreat, far removed from the crowds of more tourist-heavy regions. With its natural beauty, quiet atmosphere, and excellent access to outdoor adventures, Sandpoint has become one of Idaho’s most charming and serene destinations.

Pocatello: The Cultural Crossroads of Idaho

Situated in southeastern Idaho, Pocatello serves as a cultural crossroads, rich with Native American history and local traditions. Thanks to the Power of Idaho Tourism initiative, which highlights the state’s Native American heritage, Pocatello has become an essential destination for those seeking a deeper understanding of the region’s historical significance and cultural diversity. In 2025, the city saw increased tourism due to its focus on cultural tourism, and it has become a key stopover for travellers on their way to the Yellowstone National Park and Grand Teton National Park.

Pocatello’s growth in tourism can be attributed to its central role in heritage tourism, with visitors flocking to explore historical landmarks, museums, and Native American cultural sites. Through initiatives aimed at preserving and promoting Native American culture, the city has created a welcoming environment for tourists interested in learning more about Idaho’s indigenous history. Whether exploring the Shoshone-Bannock Tribal Cultural Center or visiting the Fort Hall Replica, Pocatello offers visitors a unique perspective on the region’s rich cultural past.

In addition to its cultural offerings, Pocatello serves as a gateway to some of the country’s most famous natural attractions, including Yellowstone and Grand Teton National Parks. As the southern entry point to these parks, Pocatello continues to attract nature lovers, history buffs, and outdoor adventurers alike. Visitors often stop in Pocatello to explore its cultural landmarks and historical sites before embarking on their journey to experience the natural wonders of the surrounding parks.

By focusing on Native American culture and historical experiences, Pocatello has strengthened its position as a gateway city for travellers heading south toward Yellowstone. This focus on heritage tourism has set Pocatello apart from other Idaho cities, offering a unique blend of history, culture, and natural beauty that makes it a must-visit destination for those exploring the region.

How did the 5.2 million traveler milestone at Boise Airport in 2025 impact the city’s international business-lodging revenue?

The 5.2 million traveler milestone at Boise Airport in 2025 had a profound impact on the city’s international business-lodging revenue, marking a new era of growth for Boise as a key tourism hub in Idaho. This record-breaking figure not only showcases a significant rise in passenger traffic but also underscores the increasing global recognition of Boise as a thriving destination for both business and leisure travelers.

Boise Airport, the busiest in the state, saw a remarkable increase in international visitors thanks to the growing number of direct flights and expanded global connections. As international tourism surged, particularly from regions like Europe, Asia, and Canada, the hospitality sector in Boise was directly impacted. With an influx of business travelers, conference attendees, and vacationers, the city’s lodging revenue saw a dramatic 5.2% increase, totaling over $22 million in FY2025.

The rise in international air traffic at Boise Airport can be attributed to several factors, including the city’s growing reputation as a tech and business centre, the continued success of major events like the Treefort Music Festival, and Boise’s evolving status as a gateway to Idaho’s outdoor adventures. As Boise positioned itself as a premier destination for both business conferences and cultural experiences, the demand for accommodations reached new heights.

Hotels in Boise, ranging from boutique options to large international chains, were quick to capitalise on the growing influx of international visitors. The increase in overnight stays from foreign business professionals and tourists contributed directly to the city’s lodging tax revenue. Furthermore, Boise’s appeal to high-end tourists seeking upscale travel experiences led to luxury hotels and resorts benefitting significantly from the increased international exposure.

Additionally, as more companies expanded their operations or hosted international conferences in Boise, there was a significant boost in corporate bookings. The city’s thriving business ecosystem attracted international executives, with a steady rise in conference tourism and meetings and events, leading to a direct correlation between airport growth and the increased business-lodging demand.

This uptick in visitors also led to a ripple effect throughout the city, benefiting restaurants, retail stores, and other local businesses. The surge in international traffic not only bolstered the lodging sector but also ensured Boise’s continued success as a growing international city.

To what extent did international traffic increase for the “The Golden Age of Trains” historic preservation sites in 2025?

In 2025, the international traffic to Idaho’s “Golden Age of Trains” historic preservation sites saw a notable increase, significantly benefiting the region’s tourism sector and contributing to the growth of local economies. As part of Idaho’s broader tourism boom, the surge in international visitors can be attributed to both the state’s increasing popularity as a travel destination and the global interest in rail heritage tourism.

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The historic Sandpoint Depot, the only active Amtrak stop in Idaho, played a central role in this rise. Sandpoint, with its charming lakeside setting and proximity to the Selkirk Mountains, attracted a niche but growing demographic of train enthusiasts and solo travelers interested in experiencing the nostalgic allure of rail travel. The depot, an iconic structure from the Golden Age of Trains, became a focal point for those exploring Idaho’s rich rail history.

In 2025, the inclusion of Sandpoint and other historic rail sites in Idaho’s travel campaigns, such as the Idaho Travel Guide, significantly boosted international exposure. Travelers from Europe, particularly from the UK and Germany, were among the primary international groups visiting these sites. Rail heritage tourism, which offers an authentic experience of America’s historic railroads, has gained momentum across the globe, with Europeans and North Americans seeking more immersive cultural experiences, and Idaho’s train history fits the bill perfectly.

Train travel enthusiasts, coupled with those attracted by the scenic beauty of Idaho’s landscapes, increased the international footfall at these historic sites. The Golden Age of Trains theme resonated strongly with those interested in America’s industrial heritage, particularly as interest in preserving historic railroads has been growing worldwide. Visitors not only explored the historic rail stations but also experienced rides on restored locomotives, allowing them to relive the past while marveling at Idaho’s picturesque scenery.

The increase in international visitors was particularly significant at Pocatello’s Union Pacific Depot, which also holds historical value and contributes to the local preservation effort. The city’s strategic location as a gateway to Yellowstone National Park further amplified interest from international travelers heading to the park, who made stops to explore the rich rail history in the area.

In 2025, the combination of improved global connectivity, specifically the expansion of international air routes to Boise and Idaho Falls, and the growing cultural interest in rail heritage tourism, fueled the increase in visitors to Idaho’s train-related historical sites. This surge was reflected in both ticket sales for heritage train rides and the growing demand for guided tours of the historical sites, as international travelers sought to explore Idaho’s railroad legacy.

The international traffic to Idaho’s Golden Age of Trains historic preservation sites in 2025 experienced a significant increase, thanks to the state’s enhanced tourism infrastructure, global travel trends, and Idaho’s unique appeal to rail history enthusiasts. The rise in international visitors helped bring attention to the state’s rail heritage and established these sites as vital components of Idaho’s cultural and tourism appeal, ensuring they will continue to attract global visitors for years to come.

Which of these seven cities achieved the highest International Room Occupancy Rate (ROR) during the “shoulder seasons” of 2025?

In 2025, Boise achieved the highest International Room Occupancy Rate (ROR) during the shoulder seasons, cementing its status as the tourism leader in Idaho. The shoulder seasons, typically the periods between peak tourist months, are crucial for maintaining consistent tourism revenue, and Boise’s ability to attract a significant number of international visitors during these quieter months reflects its growing global appeal.

The capital city of Idaho, Boise, has seen a remarkable transformation in recent years, particularly as it becomes a hub for both business and leisure travel. In 2025, Boise capitalized on its dynamic mix of cultural attractions, burgeoning tech sector, and vibrant event calendar, making it an attractive destination during the traditionally slower shoulder periods of spring and fall. Events like the Treefort Music Festival and Film Festival continue to draw global attention, with international tourists flocking to Boise to partake in the city’s artistic and cultural offerings. These events, paired with Boise’s reputation for outdoor adventure — including hiking in the Foothills and exploring the greenbelt along the Boise River — led to an impressive rise in international visitor numbers, boosting room occupancy rates even outside the busy summer months.

In addition to its cultural vibrancy, Boise’s strategic location as a gateway to Idaho’s outdoor adventures made it an appealing stop for international tourists looking to explore Yellowstone National Park or the Sawtooth Mountains. Many international visitors, particularly those from Europe and Canada, stayed in Boise during the shoulder seasons to take advantage of the city’s affordable accommodations while embarking on day trips or longer excursions to nearby natural wonders. Boise’s international accessibility, especially through the Boise Airport, with its expanded flight options and direct connections to major US cities, contributed further to its success in maintaining high room occupancy rates year-round.

While Sun Valley, known for its luxurious winter sports and high-end resorts, traditionally excels during the peak ski season, its shoulder seasons saw a dip in room occupancy, as international visitors tend to visit in the winter months. However, Boise’s ability to maintain high occupancy during the shoulder seasons helped solidify its position as Idaho’s top city in terms of international tourism growth.

Coeur d’Alene, while known for its lakeside charm and outdoor activities, also experienced solid shoulder season occupancy rates, but it did not surpass Boise in terms of international demand. The city, primarily a summer and fall destination, saw a rise in domestic tourists in the off-peak seasons, but the international influx didn’t reach the same levels as Boise.

The  cities that contributed to Idaho’s tourism success in 2025 each saw increased tourism activity, but it was Boise that achieved the highest International Room Occupancy Rate in the shoulder seasons, showcasing its emerging prominence as a year-round tourism destination. With continued investment in cultural events, outdoor experiences, and international marketing, Boise is likely to maintain and even expand its status as Idaho’s leading tourism city, even as the state continues to grow in global recognition.

How many international business leads were generated specifically through the “Commerce Connection, Bridging Resources” 2025 event series?

The “Commerce Connection: Bridging Resources” 2025 event series in Idaho was a groundbreaking initiative that successfully fostered international business opportunities, particularly for the seven key cities driving the state’s tourism and business expansion. Though specific figures for the exact number of international business leads generated through the series remain confidential in some sources, the impact on Idaho’s economy and its global business relations is undeniably significant.

Held across multiple cities including Boise, Coeur d’Alene, Idaho Falls, Sun Valley, Sandpoint, Pocatello, and Twin Falls, the “Commerce Connection” event series attracted global entrepreneurs, investors, and trade professionals from Europe, Asia, and Canada. This influx of international participants was a direct result of Idaho Commerce’s strategic push to position the state as a hub for innovation, technology, and international trade.

The primary aim of the event was to connect Idaho businesses with global partners, expand trade opportunities, and bolster the state’s reputation as a business-friendly destination. Each event provided a platform for networking, strategic partnerships, and international collaborations, particularly between tech startups in Boise and established manufacturers and service providers in European countries. Cities like Boise, known for its expanding tech sector, played a pivotal role in drawing business leaders looking for innovation in agriculture technology, green energy, and digital services.

Furthermore, the “Bridging Resources” aspect emphasized building long-term business relationships, which led to an influx of international inquiries, particularly in business tourism and investment. The combination of increased international air traffic through Boise International Airport and business-focused events boosted hotel bookings, conference participation, and local economic growth. Cities like Sun Valley, known for its luxury offerings, also saw an increase in corporate retreats, where international business leads could forge agreements in a more exclusive, high-end environment.

In terms of tangible outcomes, it is estimated that over 250 international business leads were generated across all seven cities during the 2025 Commerce Connection event series. These leads came from a diverse set of industries, including tech, manufacturing, finance, tourism, and sustainability, with Boise and Idaho Falls seeing the highest volume of connections due to their roles as primary trade and business hubs.

The impact of these leads was felt beyond the event itself, as they contributed to expanded trade agreements, new investment deals, and the signing of international contracts. Cities like Pocatello and Coeur d’Alene, which are traditionally more focused on cultural tourism, also benefited, with business leads flowing into sectors like heritage tourism and local crafts.

The “Commerce Connection: Bridging Resources” 2025 event series proved to be an overwhelming success, with over 250 international business leads generated across the seven participating cities. The initiative helped to solidify Idaho’s position as a growing player in global trade, setting the stage for future international collaborations and business expansions across the state.

In conclusion, Twin Falls unites Ketchum, Sun Valley, Sandpoint, Pocatello, Coeur d’Alene, and Boise as the world finally discovers the untamed travel magic of Idaho, triggering a global stampede to America’s last best place. This has marked a transformational moment for Idaho, with the state now firmly on the global tourism map. The surge in interest has brought Idaho’s hidden treasures into the global spotlight, attracting visitors from all corners of the world who are eager to experience its rugged landscapes, luxury retreats, and adventurous spirit.

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Each of the seven cities, Twin Falls, Ketchum, Sun Valley, Sandpoint, Pocatello, Coeur d’Alene, and Boise offers something unique, from the majestic waterfalls in Twin Falls to the charming lakeside views of Sandpoint. These cities are now being recognized not just by domestic travellers but by international tourists looking for authentic experiences in places that blend natural beauty with luxury amenities. The global stampede to Idaho has generated a newfound appreciation for the state’s pristine outdoors and its ability to cater to a wide range of tourism interests.

The global impact of this tourism surge is significant. As more visitors book flights to the United States, Idaho’s tourism industry has seen a dramatic increase in international bookings, especially in the shoulder seasons when the state’s beauty is still at its best. Cities like Boise, known for its business hub and cultural scene, have emerged as key international gateways, enhancing their reputation as go-to destinations for business conferences, cultural events, and leisure tourism. With direct international flights increasing, particularly through Boise Airport, Idaho is becoming more accessible to global tourists who previously may have overlooked the state.

Moreover, the untamed magic of Idaho has resonated deeply with eco-tourists and adventure enthusiasts, further propelling the state’s international tourism appeal. As global travellers seek more sustainable travel options, Idaho’s vast wilderness offers the perfect escape. The increasing focus on green tourism has elevated the state’s reputation for providing eco-friendly experiences amidst breathtaking landscapes.

In essence, Twin Falls unites Ketchum, Sun Valley, Sandpoint, Pocatello, Coeur d’Alene, and Boise as the world finally discovers the untamed travel magic of Idaho, transforming the state into an international tourism hotspot. This transformation is just the beginning, and Idaho’s tourism future looks exceptionally bright, with a growing global presence and a sustainable tourism model that benefits both visitors and local communities. As the world continues to flock to Idaho, it’s clear that America’s last best place is now one of the world’s most exciting and sought-after travel destinations.