UAE Brands Hit Unprecedented Growth of Over a Hundred Billion With E&, Emirates, and Emaar Leading the Charge, Shaping Travel and Economic Growth

Published on September 10, 2025

The latest UAE news highlights an exciting development in the country’s brand landscape. According to the Kantar BrandZ Most Valuable Emirati and Saudi Brands 2025 report, the combined value of the top brands in the UAE and Saudi Arabia has surpassed $106 billion. This marks a significant achievement, as the value has crossed the $100 billion threshold for the first time since 2022. The surge in brand value showcases how UAE brands are at the forefront of regional growth, driven by strong consumer confidence, diversification, and foreign investments.

Leading this rise are brands like e&, Emirates airline, and Emaar properties, which have remained key players in various sectors, including telecom, aviation, and real estate. These brands are a testament to the UAE’s successful economic diversification strategy, moving beyond its reliance on oil.

Leading UAE Brands: e&, Emirates, and Emaar

As per the latest UAE news, e& continues to hold its place as the most valuable Emirati brand, with an impressive worth of $8.9 billion. The UAE telecom giant has not only solidified its leadership in the domestic market but is also expanding its influence globally. Following closely behind is Emirates airline, with a brand value of $7.2 billion, underscoring the airline’s strong international presence. Emaar properties, one of the UAE’s leading real estate developers, rounds out the top three, valued at $6.7 billion.

These brands have become the pillars of the UAE’s economic landscape, playing a pivotal role in driving growth across various industries. The telecom sector, spearheaded by e&, is particularly prominent, while real estate growth continues to accelerate with companies like Emaar leading the charge.

Growth in Telecom and Real Estate Sectors

The latest UAE news reveals how the UAE’s non-oil sectors are contributing significantly to its overall brand value. The telecom sector, driven by e&, now represents a substantial 28% of the country’s total brand value. With the growing importance of digital connectivity globally, e&’s continued innovation and expansion are setting a strong foundation for its future growth.

In real estate, the UAE has experienced remarkable growth, with companies like Emaar properties and Aldar leading the charge. Emaar, for example, has seen a 53% increase in its brand value, while Aldar has experienced a 47% rise. This growth is not only a result of strong domestic demand but also reflects the UAE’s status as a hub for international property investment. The real estate sector is increasingly becoming a critical driver of regional brand power in the UAE.

UAE’s Global Competitiveness

The latest UAE news also emphasizes how the UAE’s top brands are establishing a competitive edge on the global stage. Companies like Emirates airline, Emaar properties, and e& are expanding their footprints internationally, strengthening the UAE’s presence across the globe. Emirates airline, known for its world-class services, is a significant player in global aviation, while Emaar continues to develop iconic real estate projects worldwide, contributing to the UAE’s stature as a global leader in real estate development.

The ongoing success of these brands reflects the UAE’s commitment to positioning itself as a leader in digital transformation, sustainability, and global business. By adapting to evolving consumer demands and embracing innovation, these UAE brands are prepared to compete with global giants across various sectors.

The Rise of Non-Oil Sectors in UAE Brand Value

The surge in the latest UAE news also highlights the growing importance of non-oil sectors in the country’s economy. Telecom, real estate, and aviation are becoming increasingly central to the UAE’s brand value, reflecting the country’s focus on economic diversification.

• UAE telecom: Companies like e& are at the forefront of this sector’s growth, with digital innovation becoming a key driver of success.
• Real estate growth: Emaar properties and Aldar are setting the pace in this sector, which has seen a significant uptick in demand both locally and internationally.
• Regional brand power: The dominance of companies like Emirates airline and e& in their respective industries has cemented the UAE’s reputation as a global leader in aviation and telecom.

As the UAE continues to diversify, the strength of its non-oil sectors will remain a crucial factor in maintaining and growing its brand value.

The Importance of Trust and Innovation in Brand Success

Amol Ghate, CEO of MENAP Insights Division at Kantar, highlighted the role of trust and value in brand growth. Ghate stated that the most successful brands are those that not only deliver consistent value but also build trust and adapt to changing market conditions. This philosophy has clearly contributed to the success of UAE brands like e&, Emirates airline, and Emaar properties, which continue to evolve while maintaining strong customer relationships.

The success of these brands proves that focusing on customer satisfaction, innovation, and adaptability are key to their continued growth. The latest UAE news shows that these companies have effectively leveraged these principles to establish themselves as leaders in their industries.

Looking Ahead: The Future of UAE Brands

As the latest UAE news reflects, the future of UAE brands looks promising. Brands like e&, Emirates airline, and Emaar properties are well-positioned to continue driving growth, with sustainability and digital transformation playing a key role in their future strategies. These brands are set to benefit from the UAE’s ongoing push for economic diversification and international expansion.

The UAE’s non-oil sectors, including telecom, real estate, and aviation, will continue to dominate the country’s brand landscape, reinforcing the UAE’s position as a global leader in these industries. As competition increases and new global opportunities arise, UAE brands will be well-equipped to capitalize on emerging trends, ensuring their ongoing success.

Key Takeaways

• The combined brand value of the top UAE and Saudi brands has surpassed $106 billion, with the UAE leading the way.
• e&, Emirates airline, and Emaar properties are the top three most valuable Emirati brands.
• Real estate growth and the UAE telecom sector have driven much of the increase in brand value.
• The UAE’s focus on innovation, sustainability, and global expansion has helped its brands achieve global competitiveness.
• The future of UAE brands remains strong, with digital transformation and sustainability playing key roles in their growth.

In conclusion, the latest UAE news highlights the continued success of UAE brands like e&, Emirates airline, and Emaar properties. These companies are shaping the future of the UAE’s economy, expanding their global reach, and maintaining their dominance across various sectors. As the UAE continues to diversify, these brands will remain at the forefront of regional brand power, ensuring a strong and competitive future in the global market.