UAE Introduces TM Market Place With Cutting-Edge Security Features And Simplified Trademark Registration Process To Empower Businesses Worldwide

Published on November 28, 2025

The UAE has launched the innovative TM Market Place, a digital platform designed to simplify the buying, selling, and licensing of trademarks. This initiative aims to boost the travel and tourism sector by offering a secure, efficient way for global businesses to access valuable brand assets, making it easier for entrepreneurs and investors to navigate the trademark market and expand their presence in the UAE. By streamlining trademark transactions, the platform provides new opportunities for growth and investment in the region.

The UAE Ministry of Economy and Tourism (MoET) has launched TM Market Place, the first-ever digital platform in the Middle East dedicated to the trading of registered trademarks. This groundbreaking initiative aims to enhance the liquidity of brand assets, simplify trademark transactions, and attract global businesses to the UAE by making the trademark market more accessible and secure.

What is TM Market Place?

TM Market Place is an innovative online platform designed to enable the buying, selling, and licensing of trademarks registered in the UAE. It provides a centralized, digital space for trademark owners to list their assets and for investors to discover, evaluate, and acquire valuable brand properties. The platform aims to turn intellectual property, often considered intangible, into liquid, tradable assets, thereby boosting trademark registrations and opening doors for international brands to enter the UAE market.

How the Platform Works

Developed through a strategic partnership between the Ministry of Economy and the UAE Government Leaders Programme, TM Market Place is built to meet the highest global standards of security and transparency. The platform serves as a trusted digital intermediary that connects trademark owners with a broad range of potential buyers and investors from both local and international markets.

The platform ensures a seamless and secure process for trademark transactions. Key features include:

1. Secure Transactions: All activities on the platform, including buying and selling, require users to log in for identity verification. Financial transactions are processed through secure digital payment systems, ensuring a safe environment for both sellers and buyers.
2. Verified Assets Only: To safeguard investors, only trademarks that are officially registered in the UAE, whether national or international, are allowed to be listed on TM Market Place. This ensures the authenticity and legal standing of all trademarks available on the platform.
3. Regulatory Oversight: The Ministry of Economy oversees the platform’s operations, ensuring compliance with national and international intellectual property (IP) laws. This includes adherence to the Federal Decree-Law No. 36 of 2021 on Trademarks, ensuring a legally sound marketplace for all transactions.
4. Lowering Market Barriers: The platform provides entrepreneurs and investors with access to ready-made or high-potential brands, significantly reducing the time and risk typically involved in establishing a business from the ground up. This is especially beneficial for those looking to enter the UAE market, as they can acquire established trademarks instead of starting a brand from scratch.

User-Friendly and Accessible

TM Market Place is designed with user convenience in mind. There is no need for users to download a mobile application; instead, the platform can be accessed directly through the MoET’s web services. To ensure security and transparency, users must log in to the platform for identity verification before engaging in any transactions.

Additionally, the platform is free to access, with no subscription or browsing fees. Users can freely browse, list trademarks, and explore brand assets without incurring any upfront costs. Transaction fees only come into play when a trademark is bought or sold, and they consist of two components: the purchase price of the trademark, which is paid directly to the seller, and the government fee required for the legal process of transferring the trademark’s registration to the new owner.

This free-to-access model eliminates financial barriers for new investors, enabling them to focus on the intellectual property being traded, rather than upfront costs associated with using the platform.

Streamlining Trademark Transactions

The launch of TM Market Place marks a significant step forward in transforming the way intellectual property is handled in the UAE. By providing a secure, digital environment for the trading of trademarks, the platform opens up new commercial opportunities for businesses of all sizes. The ability to turn intangible assets like trademarks into liquid, tradable properties brings a new level of flexibility to the marketplace and encourages both local and international businesses to explore opportunities in the UAE.

For global companies looking to expand their presence in the UAE, TM Market Place offers a streamlined, efficient route for acquiring established brand identities and intellectual property. This development not only promotes the UAE as a hub for innovation but also creates a more dynamic, competitive environment for trademark owners and investors alike.

TM Market Place is a cutting-edge initiative that simplifies the process of buying, selling, and licensing trademarks in the UAE, offering a secure, transparent, and accessible platform for entrepreneurs and investors around the world. By enabling easier access to valuable brand assets, the platform is set to contribute significantly to the growth and diversification of the UAE’s economy, reinforcing its status as a global business destination.