UAE Sets Bold New Standard in Travel Mobility with Innovative Launch Unveiled at ATM to Redefine Visitor Experience

Published on April 24, 2025

Thrifty Car Rental UAE’s Strategic Move at ATM 2025

In the lead-up to the Arabian Travel Market (ATM) 2025, Thrifty Car Rental UAE announced plans to introduce a new smart mobility solution aimed at enhancing how residents and visitors navigate the region. This initiative underscores the company’s commitment to innovation, flexibility, and convenience in the evolving travel landscape.​

A Technological Leap in Car Rental Services

Thrifty Car Rental UAE is set to unveil a new car rental booking agent kiosk at ATM 2025. This kiosk will leverage artificial intelligence (AI), real-time data, and user-centric design to offer a simplified, digitally driven rental experience. Users will be able to book a vehicle in just a few steps, with the car delivered to their chosen location within 1–3 hours. This development reflects Thrifty’s commitment to mobility that is accessible, flexible, personalized, and digitally enabled.​

Enhancing the Visitor Experience in the UAE

As the UAE strengthens its role as a global tourism hub, Thrifty continues to invest in solutions that enhance the overall visitor experience. The company’s focus on digital transformation, premium service, and local agility ensures it remains a preferred partner for tourists and residents alike. The new smart mobility solution is designed to meet the rising demand for seamless, flexible mobility—whether for business, leisure, or long-term stays.​

Integration with the UAE’s Vision for Tourism Growth

Thrifty’s new initiative aligns with the UAE’s broader vision for tourism growth. By embracing digital innovation and customer-first experiences, Thrifty is contributing to the country’s efforts to become a global tourism hub. The company’s participation in ATM 2025 provides a platform to engage industry partners, explore regional collaborations, and demonstrate how the brand is evolving in tandem with the UAE’s ambitions.​

Global Implications for Travelers

The introduction of Thrifty’s smart mobility solution has the potential to impact travelers worldwide. As the travel industry increasingly embraces technology, innovations like AI-powered kiosks and real-time vehicle delivery can enhance the convenience and efficiency of car rental services. This development may set new standards for the industry, influencing how travelers access and utilize mobility services globally.​

Future Prospects and Developments

Following its launch at ATM 2025, Thrifty plans to roll out the kiosk across key communities and high-traffic locations in the UAE. Future updates include the integration of 24/7 live customer support, making the rental process even more convenient and responsive. These developments indicate Thrifty’s commitment to continuous improvement and adaptation to meet the evolving needs of travelers.​