UAE Sets New Tourism Milestones As Winter Travel Becomes More Popular Than Ever

Published on February 1, 2025

UAE tourism reaches new heights as winter attracts record visitors with perfect weather, thrilling adventures, and world-class luxury experiences.

The United Arab Emirates (UAE) continues to solidify its status as a top global tourism destination, drawing millions of international visitors each year. With a blend of modern attractions, rich cultural heritage, and breathtaking natural landscapes, the UAE has become a magnet for travelers worldwide. While tourism remains a year-round industry, winter has emerged as the peak season, attracting visitors seeking pleasant weather, adventure, and luxury experiences.

As part of its Tourism Strategy 2031, the UAE aims to strengthen its position as a global tourism hub by attracting Dh100 billion in tourism investments and welcoming 40 million hotel guests annually. This initiative aligns with the country’s vision of diversifying its economy and positioning itself as a world leader in hospitality, leisure, and sustainable tourism.

According to the 2024 Travel & Tourism Development Index (TTDI) published by the World Economic Forum, the UAE ranked first in the Middle East and 18th globally, moving up seven places compared to the previous edition. This impressive ranking reflects the country’s continuous efforts to enhance infrastructure, improve travel services, and provide world-class tourism experiences.

Furthermore, the UAE is the only Middle Eastern country ranked among the top 10 nations in international tourism revenue. The World Travel & Tourism Council’s (WTTC) 2024 report estimated that 29.2 million international tourists visited the UAE in 2023, marking a 15.5% increase compared to the previous year. Projections suggest that by 2033, the country could welcome approximately 45.5 million international visitors, cementing its reputation as a premier travel destination.

Why Winter is the Prime Tourism Season in the UAE

One of the biggest draws for international visitors is the UAE’s mild winter climate, which provides a perfect escape from the freezing temperatures in other parts of the world. From November to March, temperatures in the UAE range between 15°C to 28°C, making it an ideal time for outdoor exploration and adventure.

Beyond the weather, the UAE offers an extensive array of travel experiences, from luxury shopping and world-class dining to desert safaris and cultural attractions. Visitors can immerse themselves in the country’s unique landscapes, including golden sand dunes, mountain ranges, coastal lagoons, and lush oases.

Recently, the UAE launched the fifth edition of the “World’s Coolest Winter” campaign, aimed at promoting the country’s diverse tourism offerings. This initiative highlights unique travel experiences across all seven emirates, attracting both domestic and international tourists. The campaign reinforces the UAE’s legacy as a 53-year-old global tourism powerhouse, showcasing its natural beauty, cultural richness, and modern attractions.

Top Winter Attractions and Experiences in the UAE

Winter in the UAE brings countless opportunities for adventure seekers, nature lovers, and luxury travelers. From the bustling streets of Dubai to the serene deserts of Abu Dhabi and the mountainous landscapes of Ras Al Khaimah, the country offers a variety of seasonal activities for visitors.

1. Desert Safaris & Traditional Camping

The UAE’s vast deserts, including the Liwa Desert and Al Marmoom Conservation Reserve, provide the perfect setting for an unforgettable desert safari. Travelers can experience dune bashing, camel riding, sandboarding, and quad biking, followed by a traditional Bedouin-style campfire dinner under the stars.

For those looking for a more immersive experience, glamping (luxury camping) sites such as Terra Solis Dubai, Sonara Camp, and Al Badayer Retreat offer comfortable stays in the heart of the desert with modern amenities.

2. Mountain Adventures & Wadi Exploration

The UAE’s mountain regions, including Jebel Jais in Ras Al Khaimah and Jebel Hafeet in Al Ain, attract adventure enthusiasts during the winter season. Popular activities include:

• Hiking & trekking with breathtaking views
• Zip-lining at Jebel Jais, home to the world’s longest zipline
• Wadi (valley) exploration, such as Wadi Shawka and Wadi Tayyibah

3. Beachfront Activities & Water Sports

With over 1,300 kilometers of coastline, the UAE is a paradise for beach lovers. The pristine beaches of Dubai, Abu Dhabi, and Fujairah are ideal for relaxation and adventure. Popular water activities include:

• Snorkeling and scuba diving at Fujairah’s marine reserves
• Kayaking and paddleboarding at Hatta Dam
• Jet skiing and parasailing in Dubai Marina

4. Cultural & Heritage Attractions

Winter is the best time to explore the UAE’s rich cultural heritage. Visitors can discover historical landmarks such as:

• Sheikh Zayed Grand Mosque (Abu Dhabi) – One of the world’s most stunning mosques
• Al Fahidi Historic District (Dubai) – A glimpse into the UAE’s past
• Sharjah’s Heart of Sharjah – A UNESCO-listed heritage site

5. Stargazing & Eco-Tourism Experiences

Away from the city lights, the UAE offers some of the best stargazing spots, especially in the Al Qudra Desert and Rub’ al Khali (Empty Quarter). Visitors can join guided astronomy tours and witness meteor showers and constellations in the clear night sky.

For eco-conscious travelers, Mangrove National Park in Abu Dhabi and Sir Bani Yas Island offer unique opportunities to experience wildlife conservation and nature-based tourism.

Tourists’ Perspective: UAE’s Winter Tourism Appeal

Liam Andrew, a tourist from Denmark, described his UAE travel experience as “truly exceptional.” He was captivated by the stunning landscapes, warm hospitality, and diverse activities the country offers during winter.

Similarly, many international travelers appreciate the balance between modern luxury and traditional Arabian charm, making the UAE an ideal vacation destination.

Future of UAE’s Tourism Industry

With ongoing infrastructure developments, hotel expansions, and cultural initiatives, the UAE continues to enhance its tourism offerings. The country’s pro-tourism policies, visa facilitation programs, and investment-friendly environment are expected to drive further growth in visitor numbers.

Key upcoming projects include:

• Etihad Rail’s expansion, improving connectivity between cities
• New beachfront developments in Dubai and Abu Dhabi
• Sustainability-driven tourism, such as eco-lodges and green resorts

By 2033, the UAE is projected to attract over 45.5 million international tourists, reinforcing its status as a global tourism powerhouse.

The UAE has firmly established itself as a leading global travel destination, offering a perfect blend of adventure, luxury, and cultural experiences. With its strategic tourism initiatives, world-class infrastructure, and ideal winter climate, the country continues to captivate travelers from around the world.

Whether you’re seeking thrilling desert adventures, scenic mountain treks, cultural discoveries, or luxury getaways, the UAE offers an unparalleled travel experience. With record-breaking tourist arrivals and ambitious tourism goals, the UAE’s journey as a global tourism leader is only just beginning.