UAE Tourism Sector Reaches New Heights: Dubai, Abu Dhabi, Sharjah, and Ras Al Khaimah Set New Records in 2025 for Visitor Numbers and Economic Impact

Published on December 22, 2025

The United Arab Emirates (UAE) has once again demonstrated its unparalleled strength in the global tourism landscape, recording record-breaking growth in 2025. The sector contributed a staggering AED257.3 billion to the national economy, accounting for approximately 13% of the country’s gross domestic product (GDP). This remarkable figure underscores tourism’s expanding role as a key pillar of the UAE’s economy, with visitor numbers, hotel occupancy rates, and aviation traffic all reaching new highs.

As the UAE continues to diversify its economy, tourism remains a powerful driver of growth, attracting both leisure and business travelers from around the world. Key developments in infrastructure, alongside ongoing investments in destinations and connectivity, are central to the UAE’s tourism boom. Cities like Dubai, Abu Dhabi, and Sharjah are at the heart of this expansion, positioning the nation as a prime destination for both short and long-term stays.

Hotel Performance Surges as Visitors Flock to the UAE

The UAE’s hotel sector has been a major beneficiary of the tourism growth seen in 2025. With 23.27 million guests welcomed into the country’s hotels during the first nine months of the year, the sector witnessed a 4.9% increase compared to the same period in 2024. This surge was accompanied by a notable rise in hotel revenues, which increased by 7.2% to AED35.9 billion.

Hotel occupancy rates reached 79.2%, and the total number of hotel nights exceeded 79.3 million, reflecting a growing demand for both luxury and budget accommodations. Notably, the average daily room rate climbed by 4.2%, reaching AED557. The UAE’s expanding hotel inventory, which now includes 216,248 rooms across 1,246 establishments, further highlights the country’s ability to meet rising demand.

Record Passenger Traffic and International Connectivity

The UAE’s aviation sector continued its impressive growth trajectory, with 108.59 million passengers processed through Abu Dhabi Airports, Dubai International Airport, and Sharjah International Airport by the end of September 2025. This milestone marks a strong recovery in air travel and reinforces the role of the UAE’s airports as crucial hubs in global connectivity.

The UAE’s air travel infrastructure remains one of the world’s best, handling millions of international travelers each year. As demand continues to grow, aviation investment remains at the forefront of the UAE’s tourism strategy, helping ensure the nation’s airports remain globally competitive.

New Tourism Projects and Developments in 2025

The UAE has also seen a significant rise in tourism-related developments, with several high-profile projects either launched or announced in 2025. Notable among these is the AED2 billion Therme Dubai, a wellness destination aimed at offering a unique blend of relaxation and adventure. In Abu Dhabi, the new interactive Butterfly Sanctuary promises to be a major attraction for nature lovers and families. Meanwhile, the Wynn Al Marjan Island Resort in Ras Al Khaimah and the Avani+ Fujairah Resort, set to open in 2028, will further enhance the country’s tourism offerings.

Other exciting developments include Sharjah’s AED3.5 billion Al Tay Hills project, which is set to redefine the emirate’s leisure tourism landscape, and the second phase of the Umm Al Qaiwain Creek Waterfront, which will add significant value to the coastal region.

One of the most anticipated announcements is the planned Disney theme park and resort on Yas Island, which is expected to draw even more global tourists to the UAE.

Record-Breaking Winter Campaign and Global Recognition

The UAE’s tourism efforts have been further bolstered by its annual World’s Coolest Winter campaign, which concluded its fifth edition in February. The campaign, which focused on green tourism, was a resounding success, generating nearly AED1.9 billion in hotel revenues—an increase of 86.9% from the previous edition. Visitor numbers surged by 62%, exceeding 4.4 million people, and the campaign reached an impressive 224.7 million people worldwide.

In addition to the campaign’s success, the UAE achieved significant international recognition in 2025. The country renewed its membership on the Executive Council of the UN World Tourism Organization for the 2025–2029 term. Furthermore, Masfout village was named Best Tourism Village in the World for 2025, adding to the UAE’s growing reputation as a global tourism leader.

Travel Tips for Visitors to the UAE in 2025

As the UAE’s tourism sector continues to flourish, it’s important for travelers to plan ahead to make the most of their visit. Here are some tips:

• Book Accommodation Early: With the surge in visitor numbers, hotel rooms in major cities like Dubai and Abu Dhabi can fill up quickly. Booking early can help secure the best rates and availability.
• Explore New Attractions: Don’t miss out on the UAE’s newest attractions, such as Therme Dubai and the Butterfly Sanctuary in Abu Dhabi. These destinations offer unique experiences for all ages.
• Check Airport Connectivity: Ensure smooth travel by checking flight schedules and airport services ahead of time. The UAE’s airports are continuously improving their services to enhance the passenger experience.
• Take Advantage of Seasonal Campaigns: Time your visit to coincide with the UAE’s World’s Coolest Winter campaign or other seasonal events to enjoy exclusive discounts and special offers.

The UAE’s Unstoppable Tourism Growth: A Bright Future Ahead

As 2025 unfolds, it’s clear that the UAE’s tourism sector is on a remarkable upward trajectory. With continued investments in infrastructure, destination development, and international connectivity, the country is poised to further solidify its position as a top global tourism destination. With millions of visitors flocking to its shores and a growing number of attractions to explore, the UAE’s tourism industry shows no signs of slowing down.