UAE-Vietnam Tourism Set To Explode As CEPA Unleashes Direct Flights, Streamlined Visas, And Strategic Collaboration

Published on November 22, 2025

UAE-Vietnam tourism is set to experience a significant surge as the Comprehensive Economic Partnership Agreement (CEPA) unlocks new opportunities for both countries. The agreement, finalized last year, lays the groundwork for enhanced connectivity through direct flight routes and streamlined visa processes, making travel between the two nations easier and more accessible than ever before. As a result, both tourism and trade are expected to flourish, driven by the strategic collaboration between key stakeholders in the tourism sectors of the UAE and Vietnam. With these developments, the stage is set for an exciting new chapter in tourism growth between the two countries.

Increased flight connectivity and simplified visa processes are set to fuel tourism between the UAE and Vietnam, following the signing of a Comprehensive Economic Partnership Agreement (CEPA) between the two countries. This agreement, which was finalized last year, marks a significant step in strengthening bilateral ties, especially in the realms of trade and tourism. According to experts within the travel industry, the deal promises to boost tourism numbers, particularly with the launch of new direct flight routes and collaborative initiatives between key stakeholders.

Vietnam’s first-ever CEPA with a Middle Eastern country is designed to unlock significant economic opportunities. The agreement sets ambitious targets, aiming to drive bilateral trade to an impressive $20 billion USD. One of the key provisions of the deal is the phased elimination of tariffs. The UAE will gradually remove tariffs on 99% of Vietnam’s exports, while Vietnam has committed to phasing out tariffs on 98.5% of the UAE’s exports, which is expected to foster a more robust economic relationship between the nations.

As trade continues to flourish, the tourism sector is set to benefit from the stronger ties. A pivotal development in this area is the recent launch of Etihad Airways’ direct flight route from Abu Dhabi to Hanoi, Vietnam’s bustling capital. The new route, which commenced earlier this month, is the first of its kind, directly connecting the two cities. Etihad Airways will operate six weekly flights on the Boeing 787 Dreamliner, a modern aircraft featuring a two-class configuration that caters to both business and leisure passengers.

Captain Majed Al Marzouqi, the Chief Operations and Guest Officer at Etihad Airways, highlighted that this new flight route is a reflection of the growing trade between the UAE and Vietnam. The direct connection is poised to serve as a vital link for business travelers, while also providing an excellent opportunity for those seeking leisure experiences in Vietnam. The route will not only serve passengers from the UAE but will also open up Hanoi as a gateway for European travelers to connect through Abu Dhabi.

In addition to fostering trade, the introduction of the new direct flight route will encourage tourism to Vietnam, which is already a popular destination for Gulf visitors. Vietnam’s strategic location, rich cultural heritage, and vibrant cities make it an attractive destination for tourists. Through the new air service, travelers from Hanoi will also be able to connect to other global destinations via Abu Dhabi, benefiting from Etihad’s well-established international network.

Etihad Airways has also launched a stopover program for passengers flying through Abu Dhabi. This initiative offers travelers the chance to stay in the UAE for two nights free of charge, allowing them to explore the capital city before continuing their journey. This program not only enhances the travel experience for passengers but also serves as a strategic tool for encouraging longer stays and deeper engagement with the UAE, further enhancing its role as a travel hub in the region.

According to tourism experts, joint marketing efforts between national carriers, tourism boards, and local hotels will be crucial in positioning Vietnam as a top destination for Gulf travelers. These collaborations will help to raise awareness of Vietnam’s attractions and foster a greater understanding of the country’s potential as a travel destination.

UAE-based travel agencies have a significant role to play in curating tailored travel itineraries that cater to the interests and preferences of Gulf travelers. In order to ensure these itineraries resonate with the target market, collaboration between UAE agencies and Vietnamese airlines, hotels, and destination management companies will be key. This partnership will allow for the development of customized travel packages that offer both cultural and leisure experiences.

However, to convert interest into actual bookings, Vietnam must also focus on enhancing its appeal to Muslim travelers. Strengthening Halal certification, providing language training for local guides, and increasing awareness of Muslim-friendly infrastructure will make a significant difference in attracting this segment. Muslim-friendly tourism, which includes Halal dining options, prayer facilities, and other services, is becoming an increasingly important factor in the decision-making process for Gulf tourists.

The commitment to providing a welcoming environment for Muslim travelers is essential, as this market is an important and growing segment within the UAE. By promoting Vietnam as a destination that meets the needs of Muslim visitors, the country can attract a larger number of travelers from the Gulf region. Additionally, fostering greater awareness about Vietnam’s diverse cultural offerings, natural beauty, and unique experiences will further enhance its attractiveness as a vacation spot.

Vietnam’s tourism infrastructure is expected to continue evolving as the country seeks to capitalize on the growing demand from international travelers, particularly from the Middle East. The government, along with private sector partners, is focusing on developing and promoting key tourist destinations that will cater to a wide range of interests. Whether it’s exploring the bustling streets of Hanoi, relaxing on the pristine beaches of Da Nang, or experiencing the rich history of Ho Chi Minh City, Vietnam offers an array of experiences for every type of traveler.

As the UAE and Vietnam continue to strengthen their relationship through initiatives like the CEPA, tourism will become an increasingly important pillar of economic growth. The combination of enhanced flight connectivity, streamlined visa processes, and joint promotional efforts will create a seamless travel experience for both business and leisure visitors. The long-term potential for tourism between the two nations is significant, and as the ties between the UAE and Vietnam grow stronger, the tourism sector stands poised to benefit immensely from this evolving relationship.

UAE-Vietnam tourism is poised for rapid growth as the CEPA agreement introduces direct flight routes and streamlined visa processes, fostering stronger travel connections and strategic collaboration between the two nations. This partnership is expected to unlock significant tourism potential, enhancing bilateral ties and accessibility.

The UAE-Vietnam Comprehensive Economic Partnership Agreement offers much more than just trade benefits. The tourism sector is one of the key areas set to flourish, with new direct flight routes, collaborative marketing strategies, and a focus on Muslim-friendly tourism paving the way for increased visitation. As these developments take shape, both nations will continue to foster stronger cultural and economic connections, providing visitors with a wealth of opportunities to explore two dynamic and rapidly growing destinations.