Uber Launches “Uber Charter” in Gyeongju and Jeju: A Game-Changer for Travellers Exploring South Korea’s Hidden Gems

Published on November 10, 2025

With the introduction of its newest service, “Uber Charter”, in Gyeongju and Jeju, two of the most popular tourist destinations in South Korea, Uber has recently increased its footprint in the country. Since this is the first domestic mobility platform to launch an hourly taxi charter service in the nation, it represents a major turning point in the region’s mobility landscape. This new service is expected to revolutionise travel experiences and boost South Korea’s tourism industry for travelers and business professionals who need flexible, convenient transportation options.

A Tailored Experience for Travellers and Business Users

The new Uber Charter service is designed to cater specifically to travelers who need to visit multiple locations in one trip or business users who require long-distance travel within a city. Unlike standard ride-hailing options, this service allows passengers to book a taxi for an extended period, treating it like a dedicated vehicle for however many hours they need. Whether you’re touring scenic spots in Gyeongju or attending meetings across Jeju, Uber Charter offers an efficient and comfortable alternative to traditional public transport or rental cars.

Passengers can book a ride through the Uber app by simply selecting the “Charter” option, entering the desired time for usage, and specifying the pickup location along with any stopovers. The process is seamless, enabling users to plan their journeys with ease, whether for tourism or business.

Affordable Pricing with Flexible Options

The pricing for the Uber Charter service is straightforward, making it an affordable choice for both tourists and locals. The base fare starts at 27,000 won per hour, which covers up to 15 kilometres of travel. For those venturing beyond the base distance, an additional charge of 800 won per kilometre is applied. In the case of extended rides, users are also charged 500 won for each additional minute beyond the scheduled time. This transparent pricing system ensures that customers are fully aware of the costs involved, with no hidden fees or surprises.

Furthermore, Uber One members enjoy an added perk – they can earn 5% of the payment amount back as “Uber One Credit”. This credit can be used for future trips, offering an incentive for frequent users of the service.

A Major Boost to Tourism in Gyeongju and Jeju

The launch of Uber Charter is strategically timed to align with the ongoing demand for transportation services in South Korea’s high-tourism areas. Gyeongju, a city steeped in history and culture, has seen a steady influx of both domestic and international visitors, particularly after the APEC summit. Jeju, known for its stunning landscapes and high tourism demand, is another prime location where tourists often require flexible transportation options to explore the island’s diverse attractions.

Uber believes that by introducing this service, it will significantly enhance mobility for both local and international tourists. Visitors will benefit from a hassle-free travel experience, able to explore multiple attractions without the constraints of fixed schedules or overcrowded public transportation. Moreover, for foreign tourists who are already familiar with Uber services in other countries, the new Uber Charter option can be accessed directly through the existing Uber app, without needing to download a separate application for local use. This ensures ease of access and high usability for global travelers.

In addition to this, the real-time translation feature integrated into the Uber app will facilitate smoother communication between drivers and foreign passengers. This feature addresses one of the common barriers faced by international visitors, allowing them to interact with local drivers effortlessly and ensuring a comfortable journey.

Uber’s Future Expansion Plans

While Uber Charter is currently available only with “Uber Taxi” mid-size vehicles, the company has plans to expand the service to premium offerings in the future. This means that users may soon be able to enjoy the Uber Charter experience with “Uber Black” – a more luxurious and high-end transportation service that will be ideal for those seeking a premium travel experience.

The introduction of Uber Charter in Gyeongju and Jeju is expected to stimulate regional tourism, especially as more foreign visitors are drawn to South Korea’s cultural and natural landmarks. By improving the overall convenience and accessibility of transportation options, Uber is actively contributing to the nation’s tourism ecosystem, which has seen a surge in both domestic and international visitors.

South Korea’s Strategic Position as a Global Tourism Hub

South Korea has long been an attractive destination for tourists from around the world, thanks to its unique blend of modernity and tradition. The nation’s rich cultural heritage, coupled with stunning natural beauty, has made it a must-visit for travelers looking to explore both bustling cities and tranquil countryside. Gyeongju, known as “the museum without walls”, offers a wealth of historical sites, including ancient tombs, palaces, and temples. Meanwhile, Jeju, a volcanic island renowned for its scenic beauty, attracts millions of visitors each year.

As the demand for tourism-related services continues to grow, South Korea’s government and private companies alike are working to ensure that the country remains a leading global destination. Uber’s new service is just one of the many initiatives aimed at improving the overall experience for tourists, ensuring that visitors can easily explore the country’s many attractions without the logistical hassles that often come with travel.

By providing a tailored, flexible, and affordable transportation service, Uber is helping to bridge the gap between South Korea’s rich cultural offerings and the modern mobility needs of today’s travelers. As more tourists flock to cities like Gyeongju and Jeju, the Uber Charter service will undoubtedly play a key role in shaping the way people experience South Korea, enhancing both convenience and accessibility for all.

Conclusion

Uber’s introduction of the “Uber Charter” service in Gyeongju and Jeju represents a major advancement in the development of transportation choices for both business and leisure travelers. This service provides an unparalleled degree of comfort and convenience thanks to its affordable prices, adaptable options, and smooth integration with the Uber app. Uber is in a strong position to further improve the travel experience in South Korea as it extends its service to other high-end options, making it even simpler for tourists to take advantage of everything this stunning nation has to offer.

It will be interesting to observe how Uber Charter continues to support the expansion of South Korea’s tourism industry in the upcoming months as the service develops and expands, guaranteeing that tourists from around the globe will have a memorable time.