UK, France, Germany, Italy, Spain, Netherlands, Belgium, Austria, Sweden, Switzerland, and Other European Countries Can Now Enjoy Free Domestic Flights on All Nippon Airways to Japan

Published on November 25, 2025

In an unprecedented move to tackle the growing issue of overtourism in popular cities, Japan is offering an exciting opportunity for UK and European travellers to explore the country’s lesser-known regions. The Japan National Tourism Organisation (JNTO), in collaboration with All Nippon Airways (ANA), has launched an initiative that provides free domestic flights within Japan to eligible international travellers. This special offer aims to balance tourism traffic, reducing pressure on bustling cities like Tokyo and Kyoto while promoting regional economic growth.

From November 24, 2025, to January 31, 2026, eligible travellers can book up to two free domestic flights as part of a “Stopover & Add-on Free Fare” offer. This innovative campaign allows visitors to expand their travel itineraries without incurring extra flight costs—whether they are heading to Tokyo, continuing on to Hiroshima, or exploring the Izu Peninsula. The campaign promises a more sustainable and authentic travel experience, with access to over 40 ANA hubs spread across the country.

Here’s a quick breakdown of the free flight offer and how you can take advantage of it:

Key Features of Japan’s Free Domestic Flights Offer

• Eligible Travel Period: November 24, 2025 – January 31, 2026.
• Free Domestic Flights: Up to 2 free flights within Japan, available for all international economy-class passengers flying from the UK or Europe.
• Eligible Flights: You’ll pay the same price for your international flight, with additional domestic flights included at no extra airfare cost.
• Availability: While the flights are free, taxes and fees are still applicable.
• Booking Methods: The offer can be booked through travel agents, ANA offices outside Japan, or directly via ANA’s website.

Why Japan is Promoting Lesser-Visited Regions

Japan’s most famous cities, such as Kyoto and Tokyo, have recently faced overwhelming numbers of tourists. In 2024, the country welcomed 36.9 million visitors, but many of these tourists flocked to the same destinations. This has led to issues with overtourism, negatively affecting local infrastructure and the environment. Although more than 90% of tourists express interest in exploring regional areas, fewer than 10% actually visit them.

With this new initiative, Japan hopes to diversify its tourism, offering international visitors the chance to experience the beauty of Hokkaido, Aomori, and the Izu Peninsula—areas that remain relatively untouched by large-scale tourism. By doing so, Japan is not only addressing the challenges of overtourism but also ensuring that local communities can benefit from the influx of international visitors.

Japan’s Commitment to Sustainable Tourism

This initiative is part of Japan’s broader efforts to ensure more sustainable tourism. By easing the burden on overcrowded cities and promoting the regional economy, the campaign will help spread out tourism across the country. Visitors can now enjoy a more authentic and peaceful experience in Japan’s less-visited towns and regions. ANA’s expansive domestic network will allow tourists to explore more destinations without the hassle of additional flight costs.

Benefits for UK and European Travellers

• No Extra Flight Cost: Travellers can book up to two domestic flights for free when booking international flights with ANA.
• Explore Hidden Gems: The initiative helps visitors discover Hokkaido, Shikoku, Okinawa, and more stunning areas away from the typical tourist hotspots.
• Seamless Multi-Stop Itinerary: ANA’s large network of domestic flights offers a convenient way for tourists to create a personalised travel itinerary.

The initiative is designed to attract international visitors to Japan’s hidden gems, improving the travel experience for all parties involved. The cultural diversity and natural beauty of Japan’s lesser-known areas are sure to captivate tourists looking for a more immersive and authentic adventure.

Why You Should Consider Visiting Japan’s Underrated Destinations

• A Blend of Tradition and Modernity: Areas like Kanazawa and Aomori offer a beautiful blend of old-world charm and modern amenities, making them perfect destinations for curious travellers.
• Nature and Tranquillity: Escape the hustle and bustle of city life and immerse yourself in the serene natural landscapes of Japan’s more remote regions.
• Cultural and Historical Richness: Many lesser-known destinations in Japan boast remarkable cultural and historical sites, including ancient temples, traditional villages, and world-renowned gardens.

Discover Lesser-Known Japanese Regions

Some of the less-visited regions you might want to explore during this offer include:

• Aomori: Known for its stunning nature, rich cultural heritage, and the famous Nebuta Matsuri festival.
• Hokkaido: Japan’s northernmost island, offering beautiful hot springs, ski resorts, and rural landscapes.
• Okinawa: An idyllic tropical paradise, famous for its pristine beaches and vibrant local culture.
• Shikoku: The smallest of Japan’s four main islands, offering scenic beauty, temples, and a relaxed lifestyle.

The Environmental and Economic Impact of the Campaign

The aim of this campaign is to drive economic growth in Japan’s regional areas, which have often been overlooked by international tourists. By diversifying the flow of tourists, Japan is helping to alleviate pressure on its busiest cities and encourage visitors to explore lesser-known regions, benefiting the local economy.

This initiative also aligns with Japan’s sustainable tourism goals. By encouraging visitors to travel across a variety of destinations, the campaign ensures that tourism doesn’t become too concentrated in specific locations, thus protecting both the environment and cultural heritage.

How to Book Your Free Domestic Flights in Japan

To take advantage of this incredible offer, follow these simple steps:

1. Book Your International Flight: Secure your international economy-class flight from the UK or Europe to Japan with ANA between November 24, 2025, and January 31, 2026.
2. Choose Your Domestic Flights: Once your international flight is booked, you can select up to two free domestic flights within Japan.
3. Pay Taxes and Fees: While the flights themselves are free, you will still need to pay applicable taxes and fees for the domestic flights.
4. Plan Your Itinerary: Take the opportunity to explore regions like Hokkaido, Shikoku, and Okinawa with a multi-stop travel experience.

Final Thoughts: Make Japan Your Next Adventure

This unique offer is a golden opportunity for UK and European travellers to experience the magic of Japan beyond its busiest cities. With free domestic flights to Japan’s lesser-visited regions, you can now immerse yourself in the diverse landscapes, cultures, and experiences that Japan has to offer. Whether you’re visiting Aomori’s vibrant festivals, skiing in Hokkaido, or relaxing on the beaches of Okinawa, this offer provides the perfect chance to create your dream itinerary without breaking the bank.