UK’s Cornwall Coastal Villages Near Devon Set For Explosive Tourism Growth With New Investment, Attracting More Visitors

Published on November 24, 2025

Cornwall’s coastal villages near Devon are poised for significant tourism growth, fueled by a surge in new investments aimed at enhancing infrastructure and expanding visitor offerings. With improved accessibility, upgraded attractions, and a growing reputation for scenic beauty and rich culture, these villages are now positioned to attract an increasing number of travelers eager to explore the natural beauty and vibrant local heritage of this iconic region.

A picturesque Cornish destination, located just over the border from Devon, is gaining attention for its stunning coastline and breathtaking rural landscapes. This scenic area, now poised for significant investment, is set to become a hub for holidaymakers seeking a mix of natural beauty and local charm. The latest development follows the acquisition of a well-established local holiday cottage agency, marking a strategic move to dominate the Rame Peninsula’s holiday rental market. With a focus on the popular villages of Kingsand and Cawsand, this acquisition sets the stage for a new era of tourism in this idyllic corner of Cornwall.

The acquiring company, a leading UK-wide holiday rental firm, has secured a portfolio of 31 properties across Kingsand and Cawsand. These two charming coastal villages have long been popular with tourists, drawn to their coastal beauty, peaceful atmosphere, and rich history. The company’s approach centers on “local management and an owner-first approach,” ensuring that property owners remain at the heart of the business. In fact, this focus has already led to an increase in the number of holidaymakers visiting the properties. With enhanced marketing platforms now available through the acquisition, owners have been able to attract more visitors and improve their overall booking success.

The acquisition, finalized in the summer of 2025, saw the company take over a well-known agency that had managed a collection of 25 cottages, which are now under the new ownership’s umbrella. The acquisition provides a seamless transition, with the original agency continuing to operate under its familiar brand, while benefiting from the expanded resources and marketing power of the new parent company. This ensures that the legacy of the original agency remains intact, while the properties under its management now have access to more extensive services and better opportunities for growth.

One of the key elements of the transition is the expansion of the workforce in Kingsand. The acquiring company has made sure that there are no disruptions to day-to-day operations by ensuring that the new systems are implemented smoothly. Property owners in Kingsand have reported a boost in bookings and a higher volume of holidaymakers visiting their homes, thanks to the upgraded marketing strategies now in place. This is a significant advantage for both the company and the property owners, who can expect improved occupancy rates and greater visibility in the competitive holiday rental market.

Kingsand and Cawsand, nestled on the southern coast of Cornwall, are well-known for their natural beauty and welcoming atmosphere. Visitors come from all over the world to enjoy the picturesque landscapes, explore the scenic coastal paths, and immerse themselves in the tranquil environment. Locals from Plymouth, Devon, and other parts of Cornwall also hold these villages close to their hearts, often returning year after year to enjoy the relaxed pace of life.

For nearly a century, Sandway Beach, located adjacent to Kingsand and Cawsand, has been a beloved camping spot for families. The beach offered a traditional camping experience, with stunning views and a sense of community among visitors. However, in July 2025, the beach was closed to campers due to concerns over landslips and flooding risks. This decision was met with outrage from generations of local families who had enjoyed the area for years. Despite this setback, both Kingsand and Cawsand continue to attract visitors, with their natural beauty and charm remaining key draws.

Tourism has always been a vital part of the economy in these two villages, but it also comes with its challenges. One ongoing issue that has sparked debate among residents is the prevalence of second home ownership. The rise in second homes has led to concerns about housing affordability for locals, as well as the impact of holiday homes on the fabric of these communities. In response to these concerns, Cornwall Council introduced a 100% Council Tax premium on second homes in April 2025. This move, part of the Government’s Levelling Up and Regeneration Act, aims to address some of the issues surrounding second home ownership and its impact on local residents.

The acquiring company operates with “no restrictive covenants,” setting it apart from other rental agencies in the region. This allows property owners to work with the company without facing any unnecessary restrictions. In addition to its commitment to local ownership, the company carefully selects boutique holiday lets in the Rame Peninsula and across the UK. It offers property owners a full management option, ensuring that each property is well-maintained and properly marketed. This comprehensive service guarantees that owners can enjoy the benefits of rental income without the stress of managing bookings and property upkeep themselves.

Based in Cornwall, the acquiring company specializes in offering a curated selection of high-end holiday rentals from across the UK. The company places great importance on owner priorities, ensuring that each property is personally inspected, screened, and maintained to the highest standards. This commitment ensures that any stay booked through the company truly meets the expectations of its guests, offering an experience that is in line with the company’s promise of “the finest” accommodations.

To facilitate a smooth transition, the company delayed the public announcement of the acquisition to ensure all property owners were fully informed and seamlessly integrated into the new systems. A brand refresh, including an updated website, was completed during this time, and the integration process was carried out without any disruptions, even during the busy summer holiday season of 2025.

Cornwall’s coastal villages near Devon are set for explosive tourism growth, driven by significant new investments in infrastructure and attractions, which will enhance accessibility and draw more visitors to the area.

As Kingsand and Cawsand continue to attract visitors, the investment and growth driven by this acquisition will help shape the future of tourism in the area. With a focus on quality, local management, and owner-centric services, this new development promises to enhance the appeal of the Rame Peninsula and provide more opportunities for both property owners and holidaymakers alike.