Ulcinj is Shaping Up to Be the New Eco-Tourism Gem of Montenegro. Here’s Everything You Need to Know

Published on October 6, 2025

Ulcinj, located in Montenegro, is set to undergo a remarkable transformation as a groundbreaking project unfolds. A collaboration between local businesses and a development firm has led to the creation of EcoVillage Shas, an ambitious eco-tourism venture aimed at combining sustainable travel with the stunning natural beauty and rich cultural heritage of the region. The objective of this project is to set a new benchmark for eco-friendly tourism, creating a model that benefits the local economy, conserves the environment, and celebrates the unique cultural identity of the Shas area. This initiative is poised to position Ulcinj as a top eco-tourism hub in the Mediterranean, bringing international attention and establishing a new standard for sustainable travel.

Introduction: Paving the Way for Eco-Tourism in Ulcinj

The EcoVillage Shas project aims to revolutionize the travel experience in Montenegro by offering visitors a combination of eco-friendly accommodations, wellness tourism, and longevity tourism. The project is designed with sustainability at its core, ensuring that tourists can engage in an authentic experience of Montenegrin life while preserving the environment. Not only does this initiative promise to provide a peaceful and enriching getaway for its guests, but it also seeks to offer long-term economic benefits to Ulcinj. As a significant component of the project, the Shas area’s natural landscape will be preserved, providing a sustainable model for future developments in eco-tourism.

EcoVillage Shas: A Fusion of Sustainability and Tourism

At the heart of the EcoVillage Shas project lies a deep commitment to eco-tourism, a concept that focuses on maintaining environmental sustainability. The project will feature eco-friendly accommodations that will seamlessly integrate with the surrounding environment. The goal is for visitors to connect with nature in meaningful ways, enjoying activities that are aligned with the natural surroundings while supporting the local economy. By offering environmentally conscious lodging options, EcoVillage Shas seeks to preserve the beauty of the Shas area, while providing travelers with a unique experience that does not come at the cost of nature. In addition to sustainable accommodations, the project will offer wellness and longevity tourism, providing a holistic approach to health and well-being for visitors in a tranquil environment.

A Vision for Sustainable Development: Setting Global Standards

A key feature of the EcoVillage Shas project is its commitment to sustainability. The developers aim to create a tourism experience that strikes a balance between luxury and environmental responsibility. This project is intended to minimize its environmental footprint while still providing visitors with a high-quality, comfortable experience. By embracing local knowledge and incorporating global best practices, the project sets out to establish a model for sustainable tourism that can be replicated worldwide. The aim is to create a space where tourism, nature, and culture coexist harmoniously, offering a solution that benefits both the environment and the people who depend on it. This approach has the potential to set a new global standard in eco-tourism, demonstrating that high-end tourism can be environmentally conscious without compromising quality.

Key Features of EcoVillage Shas:

• Eco-friendly accommodations designed to minimize the impact on the environment.
• Wellness tourism offering holistic experiences for guests to restore balance.
• Longevity tourism focused on long-term health and vitality, providing guests with opportunities for well-being.
• A strong emphasis on sustainability in every aspect of development, ensuring minimal environmental disruption.

Economic and Social Benefits for Ulcinj

The EcoVillage Shas project holds the potential to bring significant economic growth to Ulcinj and the surrounding areas. As an eco-tourism destination, it will attract a diverse range of international visitors, which will have a positive impact on the local economy. The influx of tourists will create new business opportunities and provide employment for the local population. The project will not only offer short-term economic benefits but is designed to deliver long-term positive effects, ensuring that Ulcinj continues to thrive as a tourist destination for years to come.

In addition to these economic advantages, EcoVillage Shas will raise Ulcinj’s profile as a leading destination for travelers who prioritize eco-conscious and nature-based experiences. By focusing on sustainable tourism, the project is set to elevate the region as a prime location for those seeking environmentally responsible travel options. The development is an investment in the future of the region, ensuring that the growth of the local economy will also help preserve the natural beauty that attracts visitors.

The project has the potential to create a ripple effect, encouraging other tourism ventures in Montenegro and beyond to adopt more responsible practices. The initiative will serve as an example of how eco-tourism can generate positive economic impacts without harming the environment.

Rewriting the Future of Sustainable Travel

The EcoVillage Shas initiative represents more than just a typical tourism development. It signals a shift in the way travel is conceptualized, moving towards eco-conscious tourism that respects both the environment and local culture. As global demand for sustainable travel continues to grow, this project is well-positioned to set a benchmark for future tourism developments. It provides a new opportunity for travelers to engage with nature responsibly, offering a model of eco-tourism that can be emulated worldwide.

The project showcases that luxury and sustainability can coexist, proving that a high-end tourism experience can be both comfortable and environmentally responsible. As the world becomes more environmentally aware, EcoVillage Shas is likely to attract a growing number of travelers who value sustainability. This influx of eco-conscious tourists will further elevate the importance of sustainability within the tourism sector, helping to reshape the global travel landscape.

The Global Influence of EcoVillage Shas

On a global scale, the EcoVillage Shas initiative is part of a broader movement toward sustainability within the tourism industry. As more travelers seek eco-friendly options, EcoVillage Shas will likely become an influential example for other regions hoping to establish similar sustainable destinations. The success of this project could encourage other parts of the world to adopt eco-tourism practices that emphasize sustainability, the preservation of cultural heritage, and environmental responsibility.

For travelers, EcoVillage Shas offers a destination where they can connect with nature in ways that align with their personal values. The project provides travelers with an opportunity to be part of a growing movement toward more responsible travel choices. By supporting eco-friendly destinations like EcoVillage Shas, tourists are actively contributing to the global effort to protect the planet while still enjoying a luxurious experience. This reflects the changing expectations of today’s travelers, who increasingly prioritize environmental impact when choosing their destinations.

Moreover, EcoVillage Shas taps into the growing popularity of wellness tourism and longevity tourism, offering visitors the chance to not only relax but also rejuvenate in an environment that promotes long-term health and well-being. The wellness experiences offered will appeal to travelers who seek relaxation and self-care as part of their eco-tourism journey.

A Sustainable Path Forward for the Travel Industry

As the global travel industry continues to evolve, sustainable tourism will play an increasingly important role. EcoVillage Shas is an example of how the future of travel can be shaped by sustainability, serving as a precursor to the future of tourism in general. The project offers a vision of what travel can look like, where environmental impact is minimized, and where travelers can deeply connect with the world around them without harming it.

By emphasizing eco-friendly practices, sustainability, and cultural heritage, EcoVillage Shas is leading the way in redefining the tourism landscape. Its success has the potential to inspire similar developments across the globe, encouraging travelers to seek out destinations that prioritize environmental preservation and community engagement. This approach also encourages the travel industry to be more mindful of its ecological footprint while offering tourists the luxurious experiences they seek.

As more travelers seek to make responsible and eco-conscious choices, projects like EcoVillage Shas have the potential to drive transformative change within the industry, ensuring that sustainability becomes a central tenet of future tourism ventures. The project stands as a testament to what can be achieved when the travel industry prioritizes sustainability, environmental preservation, and responsible development.

EcoVillage Shas and the Future of Tourism

The development of EcoVillage Shas in Ulcinj goes beyond the creation of another tourist destination—it is a significant step in the global movement towards sustainable tourism. It serves as a model for other destinations to follow, combining luxury with eco-friendly practices to create a unique and enriching travel experience. By emphasizing eco-friendly accommodations, wellness tourism, and longevity tourism, the project offers travelers an opportunity to experience a destination that aligns with their values, while also contributing to the long-term preservation of the environment.

As eco-tourism continues to rise in popularity, EcoVillage Shas is setting the stage for the future of responsible travel, showing that eco-friendly tourism is not only viable but highly desirable. The project’s success will contribute to a more sustainable, responsible travel industry, ultimately making EcoVillage Shas a model for future tourism developments around the world. Through this project, Ulcinj is poised to become a key destination for eco-conscious travelers, while leading the way toward a more sustainable travel industry.