United Airlines Elevates Luxury Travel With Domaine Serene’s Exclusive Oregon Wines

Published on December 10, 2025

Wine lovers flying United Airlines’ Polaris business class can now enjoy Domaine Serene’s award-winning wines, including the 2022 ‘Yamhill Cuvée’ Pinot Noir and the celebrated ‘Evenstad Reserve’ Chardonnay. Domaine Serene, a well-known winery in Willamette Valley, has partnered with United Airlines to improve the in-flight experience by offering travelers a taste of Oregon’s finest wines while flying.

This collaboration reflects the growing trend of luxury food and drink options on international flights. It allows passengers to enjoy top-notch wines in a new, refined setting. Including Domaine Serene’s exceptional wines on United Airlines shows a commitment to enhancing luxury travel, where customers can savor exclusive products from around the world during their journey.

Domaine Serene: A Taste of Oregon in the Sky

Domaine Serene, known for its premium Pinot Noir and Chardonnay, is now sharing a slice of Oregon’s famous wine culture with travelers on select United Airlines international flights. With the introduction of Domaine Serene wines in Polaris business class, United Airlines is continuing to invest in improving the onboard dining experience. The 2022 Domaine Serene ‘Yamhill Cuvée’ Pinot Noir, a Decanter Platinum award winner, is the first to be offered to travelers, followed by the signature ‘Evenstad Reserve’ Chardonnay.

This partnership not only gives wine lovers a chance to enjoy these iconic wines during their flight but also marks a meaningful collaboration between a world-class airline and a respected winery. It emphasizes the importance of offering high-end, region-specific products to travelers who seek a sophisticated and authentic experience while flying internationally.

United’s Commitment to Elevated Dining

Aaron McMillan, Managing Director of Hospitality Programs at United Airlines, mentioned that adding Domaine Serene wines to the airline’s Polaris business class menu is part of a larger effort to provide premium food and drink options that match the airline’s luxury services. By including Domaine Serene’s wines, United works to enhance its business class experience, offering customers access to products that showcase the best in culinary quality and craftsmanship.

In-flight service has become a critical part of the travel experience, and United Airlines is making efforts to meet travelers’ demands for more than just a seat during their journey. By featuring top-tier wines like Domaine Serene’s, United aims to provide passengers with a taste of luxury that goes beyond the destination itself.

A Growing Presence in Oregon’s Wine Scene

For those who want to continue their Domaine Serene experience beyond the flight, the winery offers several ways to explore its offerings in Oregon. Domaine Serene operates three unique locations that highlight the region’s wine culture and natural beauty. Located in the heart of Oregon’s Willamette Valley, the Domaine Serene Clubhouse in Dayton boasts stunning vineyard views and intimate wine tastings, allowing guests to dive into the winemaking process.

In Portland, Domaine Serene runs the Wine Lounge at The Sentinel Hotel, where visitors can enjoy a curated selection of wines, including exclusive vintages from Oregon and Burgundy. This urban setting offers guests a unique way to experience Domaine Serene’s wines in the city, making it a great stop for wine enthusiasts looking to enjoy both the luxury of the wines and the rich history of the region.

For those wanting a culinary pairing with Domaine Serene’s wines, the Lake Oswego Wine Lounge features a seasonal menu designed to complement the winery’s acclaimed Pinot Noir and Chardonnay. Pairing great wine with delicious dishes makes for an unforgettable experience that showcases Oregon’s local ingredients alongside its renowned wines.

Domaine Serene’s Global Reach and Oregon’s Wine Legacy

Domaine Serene has emerged as a key player in Oregon’s growing wine sector. Founded in 1989 by Grace and Ken Evenstad, the winery’s philosophy has always focused on creating world-class wines that reflect a strong sense of place. The Evenstads, with their deep appreciation for Burgundy, recognized the potential of Oregon’s Willamette Valley to produce wines that compete with the best in the world.

Over the years, Domaine Serene has earned many awards for its Pinot Noir and Chardonnay, solidifying its status as a leading producer in the region. The winery’s commitment to quality and its focus on creating wines that showcase the unique characteristics of Oregon’s terroir has gained it recognition internationally.

Domaine Serene’s wines are now enjoyed by consumers worldwide, including those flying on United Airlines, where the wines offer an in-flight experience that aligns with the region’s reputation for producing some of the finest wines in the world.

The Future of Wine Travel

The partnership between Domaine Serene and United Airlines not only enhances the in-flight experience for travelers but also sets the stage for more wine-related travel opportunities in the future. As wine tourism grows, destinations like Oregon, known for its wine regions, are increasingly appealing to travelers seeking immersive, high-quality wine experiences.

For those wishing to explore Domaine Serene’s offerings in person, the winery invites visitors to experience its tasting rooms and vineyard tours, where guests can learn about the winemaking process and sample a variety of exclusive wines. With direct United flights into Portland, wine lovers can easily plan a visit and enjoy a complete wine journey—from the skies to the vineyards.

Conclusion

The partnership between Domaine Serene and United Airlines represents an important milestone in the evolution of luxury air travel and wine experiences. By offering Domaine Serene’s exceptional wines in Polaris business class, United Airlines gives passengers a taste of Oregon’s finest during their flights, enriching the overall travel experience. Whether enjoyed in the air or at the winery, Domaine Serene wines remain a vital part of a refined and luxurious journey that celebrates both world-class wines and the art of travel.