United States Brings Together Mexico, UK, Italy, France, Croatia in New Travel Trend to Supercharge Global Tourism Revenue with Sustainability, Wellness Trips, Personalized Itineraries, World Class Sports and Events

Published on December 22, 2025

By: Tuhin Sarkar

The United States brings together Mexico, the UK, Italy, France, and Croatia to create a new travel trend aimed at supercharging global tourism revenue. This bold collaboration is focused on integrating sustainability, wellness trips, and personalized itineraries into the global tourism landscape. As travelers seek more authentic and meaningful experiences, these countries are pioneering world-class sports and event tourism.

By emphasizing sustainability and offering unique wellness journeys, the tourism industry is set to thrive. Personalized itineraries are gaining traction, making it easier for travelers to tailor their experiences. Whether it’s exploring Croatia’s Game of Thrones locations, enjoying a wellness retreat in France, or attending major sporting events, this initiative promises to redefine how people travel.

The countries involved are setting a new standard for the future of tourism, offering unforgettable experiences while prioritizing sustainability and well-being. Keep reading to explore how this trend will impact your travels!

New Travel Trends: How The World is Rebounding from the Pandemic with Unstoppable Wanderlust!

Forget staycations! 2025 is the year of global exploration and new travel trends that are making everyone pack their bags. With the travel industry recovering faster than ever, the world is ready to welcome more tourists than before. According to Statista, the global tourism revenue is projected to hit nearly $956 billion in 2025, growing by 3.9% annually. After the travel industry’s massive rebound from the pandemic, it’s clear that wanderlust is back. 2025 is shaping up to be the year where travelers will explore new destinations, engage in more wellness trips, and focus on sustainable travel. Let’s dive into the top travel trends for 2025 and what you can expect as the world opens up for a whole new adventure.

1. Off-the-Beaten-Path Destinations: Why 2025 Is The Year to Skip the Crowds and Find Hidden Gems

The pandemic era introduced a new type of traveler — one eager to explore the hidden gems of the world rather than the overcrowded tourist hotspots. After the frustration of crowded locations like Venice and Paris, travelers are now seeking quieter and more authentic experiences. In 2025, travelers will flock to lesser-known destinations to avoid the overwhelming tourist crowds. Expedia’s “Unpack’25” survey shows that 63% of consumers plan to choose detour destinations for their next holiday.

Cities like Reims, France, Brescia, Italy, and Cozumel, Mexico are seeing increased interest, as tourists look for peaceful escapes and a chance to explore new cultures and landscapes. Social media, particularly TikTok, is playing a major role in inspiring younger travelers to discover under-the-radar places, turning destinations that were once unknown into hotspots. This movement toward alternative destinations is reshaping travel as we know it, making 2025 the year of exploration without limits. (Source: Expedia)

2. AI Takes Over Travel Planning: The Future is Here with Personalized Itineraries

In 2025, artificial intelligence (AI) will be every traveler’s new best friend. From personalized itineraries to price forecasting, AI is revolutionizing the travel industry. According to MarketsandMarkets, the AI-powered travel industry is expected to grow from $2.95 billion in 2024 to a staggering $13.38 billion by 2030. Travelers are turning to AI tools to help them discover new places and plan their dream trips more efficiently.

From automated booking systems to AI-powered chatbots, travelers are getting instant assistance for everything from flight bookings to hotel reservations. AI even helps with predicting equipment maintenance and improving customer service during your trip. With AI at the helm, you can expect seamless travel planning that saves you time and effort, making 2025 a game-changing year for the future of travel. (Source: Deloitte)

3. Event-Driven Travel: Why Concerts, Sports, and Natural Phenomena Are More Popular Than Ever

Event-driven travel is taking the world by storm in 2025. Travelers are no longer just visiting a place—they’re planning trips around major events and natural phenomena. Taylor Swift’s Eras Tour sparked an explosion in event-driven tourism, bringing an influx of visitors to 20 cities and contributing $10 billion to the economy. Following this trend, sporting events and cultural festivals are attracting thousands of visitors.

In 2025, people are planning to travel for major events, including concerts, sports matches, and even natural wonders like the Northern Lights or solar eclipses. Nearly half of Gen Z are planning trips based on festivals or sports. Whether it’s to catch a world-class performance or witness a geological phenomenon, event-based travel is set to become a dominant trend in 2025. (Source: U.S. Travel Association)

4. Wellness Tourism Takes Center Stage: How 2025 Is the Year of Mindful and Restorative Travel

Wellness tourism is experiencing an unprecedented boom in 2025. As people emerge from years of pandemic stress and burnout, wellness-focused trips are taking the spotlight. Whether it’s unplugging for a digital detox or recharging at a spa resort, travelers are seeking experiences that help them focus on self-care. According to Hilton’s research, 21% of travelers plan to take trips for self-discovery or mental health in 2025, which is part of a growing trend known as soft travel.

Destinations offering yoga retreats, fitness getaways, and wellness resorts are gaining more popularity, with travelers prioritizing mental clarity and physical health. The global wellness tourism market is expected to surpass $1.3 trillion by 2028, with sleep tourism and longevity retreats set to be major trends in 2025. (Source: Hilton)

5. Sustainable Travel Is the New Normal: Why the Environment Is Top of Mind in 2025

Sustainability isn’t just a trend—it’s becoming a priority for travelers in 2025. As environmental concerns continue to rise, Gen Z and Millennials are leading the charge for eco-conscious travel. According to a Deloitte survey, 40% of travelers now make an effort to reduce their environmental impact, whether by booking eco-friendly hotels, avoiding high-emission travel, or using carbon offset programs.

Travel brands are rising to the challenge, with many now offering sustainable alternatives like eco-friendly accommodations and green travel experiences. Train travel, for example, is seeing a resurgence as a greener alternative to flying, especially in Europe. The travel industry is transforming to meet sustainable expectations, with climate targets being set across businesses. (Source: Deloitte)

6. Set Jetting: The Phenomenon of Traveling to Filming Locations of Popular TV Shows and Movies

A new type of travel, called set jetting, is rapidly gaining popularity in 2025. Fans of popular TV shows and movies are traveling to the filming locations of their favourite series to experience the places they’ve seen on screen. Whether it’s the Game of Thrones locations in Croatia or the Bridgerton filming spots in London, set jetting offers a unique travel experience that mixes fan culture with tourism.

This type of travel taps into the fandom and pop culture craze that’s taking the world by storm, with people eager to visit places immortalized in their favourite shows. In 2025, expect more and more travel agencies offering packages tailored to set jetting.