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Unleash your wanderlust: travel inspiration with ABTA members

Monday, December 11, 2023

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If you’ve tuned in to Heart UK Digital radio this week, chances are you caught ABTA’s latest radio ads as part of our Travel with Confidence initiative. This marks the debut of the first of two radio commercials scheduled for December and January. Over the next three weeks, the current ad centers around the theme of envisioning your next getaway, urging listeners to spot the ABTA logo and explore abta.com for more information.

Look out for the second radio spot launching on December 26, focusing on inspiring individuals to transition from dreaming to booking. It underscores how ABTA members stand ready to assist customers in securing the ideal holiday, providing assurance that they are booking with a trusted ABTA member.

These ads follow our successful November social media and influencer campaign, designed to generate enthusiasm for holidays as we approach the peak booking season. The November phase of the campaign garnered a substantial three million views.

Shelly Beresford, ABTA’s Head of Brand, will delve into the details of the ‘Travel with Confidence’ campaign during an upcoming video conference call. She’ll share insights on how ABTA members can actively participate in this initiative.

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