Unlock Bali, Lake Toba, And Indonesia’s Treasures At ITB India 2025

Published on August 30, 2025

Showcasing Indonesia’s culture, wellness tourism, and scenic destinations, Indonesia will shine at ITB India 2025. In efforts to reach their goal of inviting 800,000 Indian tourists, the Ministry of Tourism of the Republic of Indonesia is trying to market Bali and the Indonesian nature’s beauty along with the rich culture and wellness tourism the country has to offer. Indonesia’s participation at ITB India this year is a calculated move to show India that it values its travel market.

Indonesia will be the highlight of ITB India 2025 and will promote the rich tourism treasures Indonesia has to offer. The trade show from 2nd to 4th September 2025 will be held at the Jio World Convention Centre, Mumbai, where Indonesia is poised to showcase its top tourism products to Indian travelers. By Indonesian participation in a vibrant Indonesia pavilion, the country will present and market its myriad attractions and iconic destinations, along with wellness tourism that Indonesia has to offer.

ITB India 2025: A Gateway for Indonesian Tourism in India

The Ministry organized Business Matching sessions in Kolkata and Bengaluru on August 27 and August 29 in preparation for ITB India 2025. These sessions allowed Indonesian tourism participants to directly interact with Indian purchasers. More than 29 Indonesian sellers joined to secure deals and enhance their footprint in the Indian tourism sector. The Ministry is optimistic these initiatives will stimulate the Indian tourism market and encourage greater adoption of Indonesian tourism products.

The Indian market is one of the fastest-growing in terms of outbound tourism, with India ranking in the top five source countries for visitors to Indonesia. The Ministry is optimistic that ITB India will strengthen Indonesia’s brand positioning while simultaneously providing means to leverage the Indian tourist arrivals.

Focus on Indonesia’s Most Notable Locations

ITB India 2025 will showcase Indonesia’s primary tourist attractions, which include Bali, Yogyakarta, Jakarta, and the emerging regions of Lake Toba and Labuan Bajo. They will be featured at the ‘Wonderful Indonesia’ pavilion, which will also bring 20 important sellers from Indonesia, Bali, and Yogyakarta. Participants will have the opportunity to experience the highlights of Indonesia’s tourism through their diverse culture and arts, download performances and workshops of traditional arts.

Bali will certainly be one of the highlights at the event. As Indonesia’s ‘crown jewel’ tourism destination, Bali has in the past and continues to draw millions of international tourists to visit, due to the beautiful sandy beaches, warm climate, and lush rice terraces. Not only will Bali be showcased, as this year’s presentation is also aimed at promoting other lesser-searched and emerging tourist destinations. Lake Toba in North Sumatra is one of the most beautiful tourist destinations, situated at stunning volcanic cultural hot spots. Some other highlights include the ‘Borobudur’ Park, the Largest Buddhist temple in the world, and ‘Bromo’ Tengger Semeru National Park with its magnificent volcanic scenery.

We will highlight emerging areas such as Raja Ampat, which is a diver’s paradise, and Labuan Bajo, which serves as a gateway to Komodo National Park. These sites offer a different emerging regenerative approach to tourism, prioritizing the preservation of natural and cultural resources for the benefit of future generations.

Indonesia’s Wellness Heritage Takes Center Stage

Indonesia will highlight its wellness products in the scope of tourism at ITB India 2025. Her wellness heritage, with its roots in ancient healing practices, will be showcased through cultural tourism. A substantive highlight will be the daily presentation of jamu, a traditional herbal drink with health-promoting properties. Acaraki, a modern brand reimagining jamu for contemporary lifestyles, will host tastings and workshops to demonstrate the relevance of ancient drinks in modern health and wellness.

Indonesia’s wellness features are in perfect alignment with the ever-increasing global demand for wellness tourism. The country’s tranquil natural landscapes, coupled with ancient healing practices and unique cultural traditions, offer a perfect setting for relaxation, rejuvenation, and self-discovery. At ITB India, the Ministry intends to motivate Indian travelers to engage with Indonesia’s wellness offer and experience the healing powers of nature and culture, which is distinct to Indonesia.

Strengthening Ties with the Indian Market

India is poised to expand its outbound tourism, with international air trips expected to reach 29 million by 2025. ITB India 2025 is viewed by the Ministry of Tourism as an avenue to engage with this surging market. For Indonesia, attending the trade show is not merely to showcase tourism opportunities, but to forge stronger ties with Indian travelers. Meaningful engagement is prioritized to cultivate experiences beyond the standard tourist circuit, including aspects of culture, nature, and wellness.

Equipped with these objectives, the Ministry of Tourism Indonesia wants to capture the attention of Indian travelers by positioning the country as an attractive tourism destination with exquisite geosites blended with a diverse culture. This, together with the strong focus on CSR and regenerative tourism, is a clear demonstration of Indonesia’s intention to preserve its natural resources while providing superb travel experiences in the long term.

The Future: The Indian Demographic Shows Interest in Traveling to Indonesia

With the growth of the Indian market, Indonesia aims to become the prime tourist attraction site as it offers culture, wellness, breathtaking nature, as well as adventure. Indonesia intends to capture the Indian market through advertisements, as seen in ITB India 2025. Furthermore, Indonesia’s committed sustainable tourism practices, coupled with the expanding Indian overseas travel market, make it a potential industry leader.

By sponsoring travel to India, Indonesia aims to market its magnificent places, heritage, and wellness tourism to foster a two- to three-week trip by the Indian tourist. The Indian and Indonesian tourism Ministries have been exploring greater avenues of collaboration and initiatives to intern strengthen the tourism exchange and cultural understanding between the two countries in the near future.