Unlock The Best Of Korea: Wego And KTO Introduce Exciting Campaign For MENA Wanderlusters

Published on December 25, 2025

Wego, the biggest travel application and digital market in the Middle East and North Africa, has partnered with the Korea Tourism Organization (KTO) to launch a marketing campaign to stimulate interest in travel to South Korea in MENA. This partnership is used to market South Korea’s modern and traditional civilization, and provide MENA travelers with a range of activities to participate in from metropolitan areas, cultural islands, and the modern and traditional buildings of the region.

With a rich history and background, modern buildings, and a growing travel industry, Korea has quickly become one of the most popular travel destinations for the MENA region. With growing interest in traveling to East Asia, especially in the Gulf Cooperation Council (GCC) countries, Wego and KTO’s campaign is launching at the most suitable time for MENA travelers to fully access the diverse and rich offerings of South Korea.

Korea is Diverse

Traveling to South Korea is great for all types of travelers. South Korea is home to a massive skyline, and the tourism industry is high-tech. Jeju Island is just as popular as the mainland and is great for nature tourism. Tourists can also visit the temples and the market in Gyeongju. The province of Gangwon-do, South Korea, has dominant mountains and is great for hiking.

MENA travelers can now access the rest of the South Korea campaign and its destination offerings. This means enjoying the tea at a Korean house (hanok), the volcanic hiking, and the food, skin products, and television (K-dramas) popular in K-culture. For all travelers, the campaign focuses Son outh Korea for those travelers for a Korean experience.

The campaign tells a great story using all of the travel tools available digitally today. With Wego, they plan to tell the travelers using both Arabic and English all about Korea’s destinations, which also include Korea’s famous seasonal and wellness festivals, UNESCO world heritage sites, and Korea’s great hospitality. All of this together will help travelers activate all the Korea offerings.

The Interest of MENA Travelers in Korea

There is an increase in interest in East Asia recently, and in the MENA region, most. Travelers from MENA look for destinations that are authentic and accessible for seamless travel. Korea provides good infrastructure, visa access, and direct flights to many countries in the MENA region, which are travel to the MENA region seamless.

The modern urban to the traditional cultures provide more offerings to travelers. New interest in Korea from travelers around the world is the K-POP, K-beauty, and Korean cinema that inspire MENA people and audience recently. Korea is one of the world’s destinations that provides attractive culture and contemporary modernity at the same time.

For MENA travelers, Korea’s modern infrastructure is a big pull factor. Direct flight and easy visa policy, tourists from MENA to Korea can travel seamlessly.

Wego’s Role in Connecting Travelers to Korea

For years, Wego’s platform has been trusted and used by travelers from MENA to book their flights and accommodations, since Wego offers users an easy and fast way to book their trips. Wego’s app allows users to search and compare travel options in no time, securing the best prices for users’ trips. This KTO partnership has the purpose of emphasizing Korea’s offerings to travelers in the region.

Wego’s Chief Business Officer, Mamoun Hmidan, underscored the importance of this collaboration as it allows MENA travelers to enjoy Korea’s rich culture and innovative tourism offerings. We are confident KTO will seamlessly integrate Wego’s platform to improve the accessibility of Korea to travelers who have never been to Korea.”

A Digital and Interactive Travel Experience

By inspiring users to travel, the campaign employs advanced digital technologies to enhance the user experience and streamline travel planning. The platform provides users with interactive content, including influencer travel experiences, to outline the purpose of travel to Korea, as well as detailed destination descriptions and cultural tips to make their travel experience easy in Korea.

As part of this campaign, Wego will also provide personalized travel assisting tools, allowing customers not only to get a glimpse of the magic Korea has but also to travel the place to the fullest. Looking for the best time to visit, places to visit, or how to get around the busy towns in Korea, the site has all the tools to help MENA travelers make the trip of their dreams to Korea come true.

Korea’s Charm in All Seasons

The campaign focuses attention on Korea’s beauty in all its seasons. Be it the lovely cherry blossoms welcoming spring, the burnt orange foliage of fall, the muted calm of snowy winters, or Korea’s year-round wonders. MENA travelers can also participate in the many cultural festivals available across the country.

The many street vendors, like those selling tteokbokki (spicy rice cakes) provide a small but wealthy segment of Korea’s food culture. More MENA travelers consider this a large part of their travel to South Korea. The focus for this campaign will be to provide the many food and cultural experiences available for the travelers.

Conclusion: New Era with Korea Tourism for MENA Travellers

Wego and Korea Tourism Organisation’s partnership signifies the start of new exciting opportunities as Korea looks to strengthen its ties with the Middle East and North Africa (MENA) region. Leveraging fast travel, digitised services, and rich narratives, the advertising campaign will motivate new personas to start travelling.

MENA travellers are now shifting towards destinations with rich heritage and cultural diversity. With the easy access by air, the diversity and depth of its culture, and constant change, Korea is now ready to open its doors to a new wave of travellers. With the new Wego and KTO partnership, MENA travellers will now find it easy to travel to and be ready for their next adventure.