Unlock Your 2026 Travel Dreams With Marriott Bonvoy’s Exclusive Sweepstakes

Published on December 10, 2025

Americans are setting ambitious travel goals, with 91% planning to travel in 2026, according to a recent survey by Marriott Bonvoy. The hospitality leader, known for its global portfolio of hotels and resorts, has unveiled the findings in conjunction with the announcement of an exciting new sweepstakes offering a chance to win 1 million Marriott Bonvoy points.

The survey highlights a strong cultural shift towards prioritizing experiences over material purchases. For the upcoming year, nearly half (49%) of respondents stated they plan to travel more than they did in 2025, with the majority focusing on creating meaningful moments through travel. The results reflect an ongoing trend of Americans choosing deeper connections and immersive journeys over material gifts, signaling a collective desire to enrich their lives through memorable travel experiences.

A New Focus on Experiences Over Material Goods

Marriott Bonvoy’s survey revealed that for many Americans, 2026 will be the year of experiences. The data shows that two-thirds of participants (67%) intend to prioritize experiences, like travel, over shopping. The findings reflect a shift toward greater emphasis on intangible rewards, with 55% of respondents hoping to spend more time with loved ones and 46% eager to try new dining experiences during their travels.

For many, the benefits of travel go beyond just the destination. A significant portion (57%) of those surveyed revealed that the opportunity to rest and recharge is the most meaningful aspect of their travel plans. In fact, domestic road trips and local weekend getaways are topping the wish lists of 44% of travelers, making convenience and accessibility key considerations for 2026 travel.

Marriott Bonvoy New Year Sweepstakes

To help travelers bring their resolutions to life, Marriott Bonvoy has launched its New Year’s Eve Sweepstakes, offering five lucky winners a chance to win 1 million Marriott Bonvoy points. These points could be used for a variety of unforgettable trips, whether it’s a luxurious escape to The Westin Bora Bora Resort & Spa, a peaceful retreat at Postcard Cabins in the Eastern Catskills, or a family reunion at AC Hotel Burlington.

The sweepstakes is open to Marriott Bonvoy members, with entries accepted from December 22 to January 1, 2026. With the flexibility to choose from Marriott Bonvoy’s vast global portfolio of properties, the grand prize offers winners the chance to design their dream vacation, whether that means a bucket-list adventure or a restorative getaway. Marriott Bonvoy’s unique points system allows members to redeem their points for hotel stays, exclusive experiences, and more.

The Growing Importance of Hotel Loyalty Programs

The survey also sheds light on the significant role that hotel loyalty programs play in helping travelers achieve their travel goals. More than half of respondents (52%) are currently enrolled in at least one hotel loyalty program, with Marriott Bonvoy being a top choice. For many, these memberships are essential tools for saving money and accessing exclusive perks such as free stays and upgrades. Nearly 49% of survey participants cited the financial benefits, such as saving money on travel, as the main advantage of hotel loyalty programs.

Among millennials (ages 29-44), the commitment to travel is especially strong. The survey found that 70% of millennials would rather give up dining out for six months than sacrifice a vacation. This strong dedication to travel aligns with the growing value placed on life experiences, making it clear that loyalty programs, like Marriott Bonvoy, are crucial in enabling these travel desires to become a reality.

Marriott Bonvoy’s Expansive Portfolio

Marriott Bonvoy’s diverse portfolio of over 9,700 properties worldwide offers endless opportunities for travelers to redeem their points for unforgettable experiences. From city escapes in bustling urban centers like the New York Marriott Marquis and the AC Hotel Downtown Los Angeles to home-style getaways such as the Residence Inn in Marina Del Rey, Marriott Bonvoy caters to every type of traveler. The brand’s growing Outdoor Collection is also gaining attention, with unique properties like Trailborn Grand Canyon and Postcard Cabins Shenandoah offering off-the-beaten-path adventures.

For those seeking dream destinations, Marriott Bonvoy’s portfolio includes the Renaissance Honolulu Hotel & Spa and the Residence Inn Sedona, among other luxury properties. The variety of available destinations ensures that travelers can find the perfect spot to meet their needs, whether they’re planning a family vacation, a romantic retreat, or a solo journey to recharge.

Turning Travel Dreams Into Reality

Mandy Gill, the Managing Vice President of Brands, Marketing, and Digital for U.S. and Canada at Marriott International, emphasized that the survey’s results indicate a growing desire among Americans to travel more in 2026. The launch of the New Year’s Eve Sweepstakes aligns with Marriott Bonvoy’s mission to support these aspirations by offering members a chance to turn their travel dreams into reality. The sweepstakes offers an exciting opportunity for members to win points, which can be used to explore the world and experience the true meaning of travel.

This initiative coincides with Marriott Bonvoy’s integration into the popular “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2026” broadcast, where the brand will inspire viewers to make travel their top New Year’s resolution. Through creative content and strategic partnerships, Marriott Bonvoy aims to reinforce the importance of travel as a means to create lasting memories and deeper connections.

Conclusion: A Year of Travel Awaits

As 2026 approaches, Americans are making travel a priority, with the majority planning to embark on more journeys to create meaningful experiences. With Marriott Bonvoy’s New Year’s Eve Sweepstakes, the brand is offering a unique opportunity to make these travel dreams a reality by providing members with the chance to win 1 million Marriott Bonvoy points. Whether it’s a bucket-list destination or a nearby adventure, Marriott Bonvoy’s vast portfolio of hotels and experiences ensures that there is something for everyone. The growing interest in hotel loyalty programs further underscores the role these programs play in helping travelers make the most of their adventures, turning their resolutions into reservations.