Unveiling Luxury: Tourism Malaysia and Mitsui Outlet Park KLIA Launch Exclusive Tourist Privilege Campaign for Visit Malaysia 2026

Published on February 16, 2026

On Wednesday, February 12th, Tourism Malaysia and Mitsui Outlet Park KLIA Sepang (MOP KLIA) signed a strategic partnership, marking a significant step forward for the national travel landscape. The launch of the Tourist Privilege Card (TPC) campaign solidified this high-profile collaboration. The initiative is intended to serve as a primary pillar of the Visit Malaysia 2026 (VM2026) agenda, with the overall goal of strengthening the country’s tourism framework. The partnership’s emphasis on the shopping and lifestyle sectors aims to elevate Malaysia’s status as a top-tier global destination for international travellers.

High-Level Endorsement and Diplomatic Support

The importance of this union was underscored by the presence of several high-ranking officials during the signing ceremony. The event was officially presided over by the Malaysian Deputy Minister of Tourism, Arts, and Culture, Chiew Choon Man. The proceedings were further dignified by the attendance of Daisuke Nihei, Minister and Deputy Chief of Mission at the Embassy of Japan in Malaysia. Also in attendance to witness the milestone were Chua Choon Hwa, the Deputy Secretary-General for Tourism at the Ministry of Tourism, Arts, and Culture (MOTAC), and Lee Thai Hung, the Deputy Director-General for Promotion at Tourism Malaysia.

Revitalising the Economy Through Public-Private Synergy

The revitalisation of the tourism sector and the enhancement of its economic contributions remain central to the national agenda. As such, this initiative is regarded as a pivotal development within the VM2026 framework. During the launch, it was emphasised by Chiew that the success of the Visit Malaysia 2026 campaign is heavily dependent on robust collaborations between the public and private sectors. The strategic positioning of MOP KLIA was also brought to the forefront; situated just eight minutes from the Kuala Lumpur International Airport (KLIA), the outlet park acts as a primary gateway for foreign visitors seeking premium retail experiences immediately upon arrival or prior to departure.

Aligning with Malaysia MADANI Principles

Beyond mere commercial interests, the TPC initiative is intended to drive international spending while fostering a tourism economy that is both resilient and focused on the well-being of the people. These goals are closely aligned with the Malaysia MADANI principles, which advocate for sustainable and inclusive growth. For his part, Nihei remarked that the alliance is a testament to the shared dedication of both Japan and Malaysia. Through the provision of visitor-centric facilities and competitive incentives, the partnership seeks to uphold the national tourism objectives of the host country.

Exclusive Rewards for International Shoppers

Under the specific terms of this new partnership, the TPC campaign is scheduled to provide a range of exclusive benefits to foreign tourists from 12th February until 12th May of this year. Significant rewards have been structured to encourage higher expenditure; for instance, a cabin-size travel suitcase can be redeemed by visitors who spend RM2,500 or more in a single transaction at participating shops. Additionally, an MOP KLIA Travel Scale is available for those whose purchases exceed RM300. It should be noted that these redemptions are subject to a first-come, first-served policy and are limited to one per person each day while inventory lasts.

Expanding the Horizons of Malaysian Hospitality

The scope of this collaboration extends far beyond simple retail discounts. A variety of joint marketing strategies, international events, and collaborative programmes are expected to be rolled out to draw a larger volume of global travellers. These efforts are calculated to stimulate local economic expansion and significantly increase total tourism receipts. By integrating world-class shopping with the broader travel experience, Malaysia’s reputation as a vibrant “shopping haven” is further enhanced. This multi-faceted approach ensures that the country remains competitive in an increasingly crowded global tourism market.

The Road to Visit Malaysia 2026

As the nation prepares for the full-scale launch of VM2026, initiatives like the TPC serve as the foundation for a comprehensive visitor experience. The collaboration between a Japanese-branded retail behemoth and the Malaysian government exemplifies a rare cross-border success story. Visitors are encouraged to take advantage of these limited-time offers, which serve as a preview of the hospitality and value-added experiences Malaysia plans to provide on a much larger scale in the coming years.

[Image Source: Selangor Travel Official Website]