Upper House Residences Set to Redefine Luxury Living and Tourism in Bangkok

Published on October 28, 2025

Swire Hotels is set to revolutionize luxury living and tourism in Bangkok with the launch of Upper House Residences, scheduled for completion in 2030. The announcement marks a significant milestone for Swire Hotels as it consolidates its House Collective properties under the new Upper House brand, aiming to further strengthen its presence in the luxury hospitality and real estate markets. This move is in line with the company’s aggressive expansion strategy, which positions Upper House as a key player in global luxury tourism and residential offerings.

A New Era for Luxury Hospitality in Bangkok

The Upper House Residences will be located in the heart of Bangkok, providing a seamless blend of luxury hotel service and long-term residence options. The residences are designed to cater to high-net-worth individuals and luxury investors, offering exclusive living with direct access to Bangkok’s vibrant cultural, dining, shopping, and entertainment districts. With top-tier amenities, private services, and world-class hospitality, Upper House Residences will set a new standard for luxury living in the city.

As part of Swire Hotels’ ambitious strategy to expand in Asia, Bangkok was chosen as the first location for Upper House Residences due to its growing reputation as a global luxury destination. The development will not only attract affluent travelers and business visitors but will also cater to those looking for long-term stays in a prime metropolitan location.

Upper House Residences: The Ultimate in Luxury Living and Convenience

The Upper House Residences will feature modern, luxurious accommodations, with spacious units offering panoramic views of the city. Residents will enjoy access to private amenities, such as a fully equipped wellness center, gourmet dining options, and concierge services that cater to every need. Whether it’s business or leisure, the residences will offer a unique lifestyle that combines the convenience of city living with the comforts of luxury hospitality.

In addition to the residences, the Upper House brand will continue to uphold its commitment to sustainability, with eco-friendly designs and practices incorporated into the property. Swire Hotels has emphasized its dedication to delivering luxury with a focus on responsible living, ensuring that the Upper House Residences meet the highest standards of environmental sustainability.

Bangkok’s Growing Luxury Tourism and Real Estate Market

The addition of Upper House Residences further solidifies Bangkok’s position as a key player in the global luxury tourism market. The city’s rich culture, high-end shopping, and world-class hotels have long attracted international tourists, and the introduction of luxury residences is expected to enhance this appeal. The growing demand for exclusive long-term accommodations in Bangkok, especially from international business travelers, will make Upper House Residences a sought-after option.

Swire Hotels’ venture into the residential sector is a natural extension of its success in the luxury hotel industry, and the Upper House Residences will play a pivotal role in addressing the increasing need for premium real estate in global metropolitan cities. The development will offer an unparalleled lifestyle for those seeking convenience, luxury, and the cultural richness that Bangkok provides.

Conclusion: A New Chapter in Luxury Living and Tourism

Swire Hotels’ launch of Upper House Residences in Bangkok marks the beginning of a new era in luxury hospitality and real estate. By combining world-class hotel services with exclusive long-term residences, Upper House is poised to set a new standard for luxury living in Bangkok and beyond. With a focus on sustainability, personalized service, and unparalleled comfort, Upper House Residences will redefine what it means to live in luxury, offering an unmatched experience for both residents and visitors alike.