US Joins France, Spain, Mexico, Indonesia and Australia as Hotels Worldwide Embrace AI and Integrated Systems for Smarter Revenue Management: New Report

Published on September 16, 2025

US Joins France Spain Mexico Indonesia and Australia as hotels worldwide increasingly adopt AI and fully integrated systems to optimize revenue management. Driven by the need to act faster on market shifts, streamline manual processes, and leverage real-time data, hoteliers are embracing technology to capture missed revenue opportunities, respond instantly to competitor pricing and demand fluctuations, and make smarter, data-driven decisions. This shift reflects a global trend toward automation and intelligence in the hospitality sector, unlocking significant growth potential across the $1.2 trillion accommodation industry.

A new global study has revealed that hotels across major markets see faster, fully integrated systems as the key to unlocking significant new revenue opportunities. The research highlights that 65% of hoteliers believe advanced technology could deliver at least 6% more annual income, a gain that would represent billions of dollars across the $1.2 trillion accommodation sector.

Global Survey Highlights Emerging Trends

Conducted in August, the survey drew insights from 700 hoteliers working in varied roles and property types across leading travel destinations including the United States, France, Spain, Mexico, Indonesia and Australia. The research focused on revenue management, operational practices, and the role of technology in overcoming existing barriers.

A central finding is the revenue potential tied to rapid response to market changes. Hoteliers reported that being able to act immediately on factors such as competitor pricing, the launch of new flight routes, or demand-driving events could provide substantial gains. While the largest portion of respondents estimated a 6–10% increase in revenue, others predicted even larger jumps, with some anticipating up to 25% growth.

Speed Becomes Business Critical

The results underscore the industry’s increasing recognition of speed as a vital competitive advantage. An overwhelming 93% of hoteliers said speed has become more important in the past year, and over half now classify it as “business critical.” At the same time, nearly half of respondents admitted to missing revenue opportunities on a weekly basis due to delays in reacting to market shifts.

Barriers in Revenue Management

Despite awareness of these opportunities, many hotels remain constrained by outdated processes. More than a third of properties still update room rates only once a month or less, and the majority spend over 11 hours each week managing tasks that could be automated. These inefficiencies not only cost time but also leave money on the table during peak demand periods.

The Role of Artificial Intelligence

The study further indicates a strong appetite for AI-driven innovation. Nearly half of the hoteliers surveyed are actively pursuing AI solutions, while another 43% are willing to explore tools capable of generating intelligent recommendations. This reflects a shift toward technology that can deliver instant insights and reduce dependence on manual processes.

New Connectivity and Intelligence Solutions

In response to these challenges and opportunities, new solutions have been introduced to reshape hotel revenue management. A next-generation connectivity framework, designed to facilitate real-time, two-way communication between property management systems and a central platform, is set to give hotels unprecedented control over pricing, availability and restrictions. This evolution allows revenue strategies to be adjusted instantly as market conditions change.

Alongside this connectivity, a new AI-powered engine has been developed to process enormous volumes of booking data. Drawing from more than 130 million bookings and 260 million room nights annually, the system transforms historical and forward-looking information into actionable intelligence. This data-driven backbone is positioned to support decision-making at every step of the guest acquisition journey.

A New Era for Hotel Revenue Management

Together, the enhanced connectivity system and the AI-driven intelligence engine mark the beginning of a new era for hotel revenue strategies. By embedding seamless integration and advanced analytics into daily operations, hotels can not only respond faster to demand shifts but also forecast with greater accuracy.

The findings from the survey suggest that the accommodation industry is at a turning point. With demand for speed, automation and intelligence rising sharply, hotels that embrace integrated platforms and AI-powered insights will be better positioned to capture untapped revenue. As the sector evolves, the ability to act quickly and intelligently may determine not only short-term profitability but also long-term resilience in an increasingly competitive global market.