US Tourism Surge Drives Unprecedented Growth in Joseph and Buchanan County, Boosting Economic Impact and Setting the Stage for a Thriving Future

Published on May 8, 2025

Joseph and Buchanan County are experiencing an extraordinary surge in tourism revenue and economic growth, marking a transformative period for the region. This remarkable increase, driven by strategic marketing efforts and continued investments in local attractions and infrastructure, is shaping a promising future for both tourism and local businesses. The area’s ability to attract a growing number of visitors has not only elevated its profile but also generated significant economic benefits, including higher hotel occupancy rates and enhanced digital engagement. As the region continues to expand its tourism offerings, the upward trajectory shows no signs of slowing down, ensuring a brighter, more prosperous future for Joseph and Buchanan County.

The St. Joseph Visitors Bureau has unveiled its 2024 tourism report, underscoring remarkable growth in both the tourism sector and its broader economic influence within St. Joseph and Buchanan County. Released as part of National Travel and Tourism Week, the report provides an in-depth look at key tourism statistics and their substantial impact on the local economy.

According to this year’s findings, Buchanan County has witnessed an impressive surge in tourism revenue, totaling an estimated $237 million. This marks an $8 million increase from the previous year and an even more significant $21 million jump from 2022. The report highlights a thriving tourism industry, driven in large part by the region’s expanding appeal to both national and international visitors.

A notable contributor to this revenue boost was the hospitality sector, which generated $23 million from hotel stays alone. This figure reflects the county’s strong 64% occupancy rate, demonstrating consistent demand for lodging and a steady stream of visitors making St. Joseph a preferred destination. The increase in hotel stays serves as a testament to the area’s growing attractiveness as a tourist hotspot.

In addition to the strong performance of the hospitality industry, St. Joseph has experienced impressive digital engagement growth. The area’s official websites have seen a significant uptick in both ad clicks and impressions, with tens of thousands more clicks and millions of impressions helping to spread awareness of the region. This digital traction has been pivotal in generating heightened interest from travelers, contributing to the region’s increasing visibility in an ever-competitive tourism market.

Much of the credit for this success is attributed to the strategic marketing efforts implemented by the Visitors Bureau. Through well-executed campaigns and ongoing investments in local entertainment and attractions, the Bureau has been able to significantly enhance St. Joseph’s tourism brand. By focusing on attracting out-of-town visitors, the Bureau has successfully turned tourism dollars into “good money”—revenue generated by non-local tourists that circulates within the community, benefiting businesses and contributing to the local economy.

The report also highlights how tourism’s financial contributions extend far beyond the immediate impacts of lodging and entertainment. The continued influx of visitors fosters job creation, supports local businesses, and enhances the region’s overall economic health. The Visitors Bureau’s initiatives have demonstrated that tourism is not just a seasonal or isolated industry but rather an integral part of St. Joseph’s long-term economic strategy.

Looking forward, the St. Joseph Visitors Bureau is optimistic about the region’s potential for continued growth. With plans in place to further promote the area as a prime travel destination, the Bureau expects even greater economic benefits in the coming years. Their continued focus on bolstering the local tourism infrastructure and encouraging new investments is set to pay dividends, especially with the addition of new projects and developments in the pipeline.

One such project that is drawing significant attention is a new hotel currently under construction on Frederick Avenue. Expected to open soon, this new accommodation option is poised to become an essential addition to the city’s expanding tourism infrastructure. The addition of this hotel is expected to boost local tourism revenue and meet the growing demand for lodging in the area. As the region continues to attract more visitors, this development will help ensure that St. Joseph has the capacity to accommodate and support its growing influx of tourists.

As part of their broader strategy, the Bureau is also focused on expanding St. Joseph’s presence in regional and national tourism markets. By targeting specific demographics and optimizing digital marketing strategies, the Bureau aims to draw in a more diverse range of visitors, from leisure travelers to business tourists and event-goers. Through these efforts, they are working to secure the city’s position as a key destination in Missouri and beyond.

In addition to traditional tourism promotions, the Bureau is committed to leveraging the region’s unique history, culture, and natural beauty to enhance its appeal. The combination of vibrant festivals, local attractions, outdoor activities, and historical landmarks sets St. Joseph apart from other destinations, offering something for every type of traveler.

Overall, the St. Joseph Visitors Bureau’s 2024 tourism report highlights an exciting period of growth for the region. With an increase in tourism revenue, strong digital engagement, and an expanding tourism infrastructure, the future looks bright for St. Joseph. The Bureau’s strategic focus on attracting visitors and supporting local businesses is driving economic prosperity, and with new projects like the Frederick Avenue hotel on the horizon, the city’s tourism sector is poised to thrive for years to come.

Joseph and Buchanan County are experiencing an exceptional rise in tourism revenue and economic growth, fueled by targeted marketing and investment in local attractions. This surge is positioning the region for a prosperous future with continued growth and increased visibility.

As the region continues to grow as a destination for both leisure and business travelers, the St. Joseph Visitors Bureau’s sustained efforts will play a key role in ensuring the area’s tourism industry remains a major economic driver for Buchanan County. By remaining focused on innovation, investment, and marketing, St. Joseph is positioning itself to be a top choice for travelers in the years ahead.