US, UK, Germany, France, Japan And China Flock to Lapland’s Magical Santa Claus Wonderland as 2025 Sees Record-Breaking Visitor Numbers and Economic Growth

Published on December 17, 2025

By: Paramita Sarkar

Lapland, Finland, is experiencing a record-breaking winter tourism season in 2025, with international visitors flocking from countries like the US, UK, Germany, France, Japan, and China. Known as the home of Santa Claus, this northern region has seen a significant boost in tourism, with up to 1.3 million foreign visitors expected, an increase that is primarily attributed to growing international demand and expanded airline capacity. The surge is set to bring in a record €1.3 billion in revenue during the winter season, marking Lapland as a premier global destination for winter tourism.

Who Is Driving Lapland’s Growth?

The exceptional growth in Lapland tourism is being driven by visitors from the United States, United Kingdom, Germany, France, Japan, and China. These markets have become increasingly important for Lapland’s winter tourism, with demand growing across both long-haul and established European routes. Business Finland has highlighted the surge in visitors from these countries, especially those seeking the world-renowned “Santa Claus experience.” As a result, the region is seeing its busiest tourism season ever, contributing to an anticipated economic impact of over €1.3 billion for the winter of 2025.

What Are the Key Stats Behind the Growth?

Lapland is projected to see a 10% increase in foreign visitors for the 2025–2026 winter season, surpassing pre-pandemic numbers. Rovaniemi, the capital of Lapland and the official “Home of Santa Claus,” will handle the largest share of this growth. According to Finavia, Finland’s airport operator, Rovaniemi Airport saw a 29% increase in passenger traffic in 2024, handling almost one million passengers. Other airports in the region, including Kittilä and Ivalo, have also experienced double-digit growth in passenger numbers, reinforcing the surge in Lapland tourism.

Where Are These Visitors Coming From?

The United Kingdom, Germany, and France remain strong contributors to Lapland’s winter tourism, with growing numbers of tourists from these countries seeking a magical winter experience. The United States, China, and Japan have also emerged as key markets, driving the growing demand for Lapland as a destination. These long-haul markets are playing a crucial role in the overall visitor surge, helping boost Lapland’s position on the global tourism map.

When Is the Peak Season for Lapland Tourism?

The peak tourism period for Lapland will occur between December 2025 and March 2026, aligning with the traditional winter season. Rovaniemi, Kittilä, and Ivalo airports will see the highest volumes of tourists, particularly during weekends when travelers arrive for the famed “Santa Claus experience” and to enjoy the winter sports, Northern Lights, and other activities. With the influx of international visitors, the region is expected to experience its busiest winter yet.

Why Is Airline Capacity Crucial for Lapland’s Growth?

Airline capacity has been a critical factor in supporting Lapland’s tourism boom. Major international airlines, led by Finnair, have significantly increased their services to Lapland for the 2025 winter season. Finnair, for instance, will operate up to 72 weekly flights to Rovaniemi, a 10-flight increase compared to last year. Additional services to other airports, such as Ivalo and Kittilä, are also ramping up. The expansion of flight routes ensures that the region can accommodate the growing number of visitors and provide access to one of the world’s most sought-after winter destinations.

How Has Lapland Managed the Surge in Passengers?

To handle the increased number of tourists, Finavia has invested in expanding airport capacities in key locations like Rovaniemi and Ivalo. Temporary terminal facilities have been added to manage the surge in passenger volume efficiently. These measures are designed to maintain smooth operations during the peak winter months, ensuring a positive experience for travelers visiting Lapland.

What Is the Economic Impact of Lapland’s Tourism Surge?

Lapland’s tourism boom is having a profound economic impact on the region, with inbound spending for the 2025 winter season expected to reach €1.3 billion. This revenue supports not only the region’s travel and tourism infrastructure but also local businesses, including hotels, tour operators, and restaurants. The economic boost is a clear indicator of how vital Lapland has become to Finland’s overall tourism strategy.

Conclusion: What’s Next for Lapland?

With its rapidly expanding international appeal, Lapland is poised to continue its upward trajectory in winter tourism. The combination of an improved travel infrastructure, expanded airline capacity, and strong demand from long-haul markets ensures that Lapland will remain a top winter destination for years to come. The Santa Claus allure, combined with Lapland’s breathtaking natural beauty, guarantees that this region of Finland will continue to captivate visitors from across the world. As the 2025–2026 winter season approaches, Lapland is ready for another record-breaking year.