USA, France, and Canada Top the List of Most-Visited Destinations for 2025, Fueling Global Tourism Recovery

Published on November 26, 2025

Tourism is on the rise again, and it’s no surprise that the USA, France, and Canada are leading the pack. According to the Holafly Global eSIM & Travel Report for 2025-2026, these countries have emerged as the most-visited destinations for global travellers. This resurgence is not just a win for these popular countries; it signals the recovery of global tourism and the promise of continued growth in the coming years.

The travel industry is recovering from the pandemic’s effects, and in 2025, more than 44% of global travellers are expected to venture abroad. This trend is an encouraging sign for tourism boards, businesses, and local economies worldwide. In fact, these destinations are not just pulling in more tourists; they are reshaping what global tourism looks like in 2025.

USA Continues to Dominate Global Tourism

The United States remains the number one destination for travellers across the globe. Despite a slight dip in international visitors—from 79 million in 2019 to a projected 68 million in 2025—the USA retains its top spot, attracting millions of tourists. From the bustling streets of New York City to the expansive Grand Canyon and the sunny beaches of California, the country offers diverse attractions that appeal to all kinds of travellers. This balance between urban excitement and natural beauty makes the USA a beacon for international tourism.

As global travel resumes, the USA’s mix of culture, history, and adventure keeps it ahead of other destinations. For tourism businesses in the States, this means continued growth, with millions flocking to popular cities and iconic landmarks, bringing significant economic benefits.

France’s Timeless Allure

France is second on the list, and it’s easy to see why. The country has long been a favourite for travellers seeking culture, art, and world-renowned cuisine. Paris remains a top choice for many, but destinations like the French Riviera, the Loire Valley, and the Alps continue to draw crowds. In fact, France’s reputation as a global cultural icon and its diverse range of experiences—from historical sites to culinary experiences—make it a top contender for tourists.

The resurgence of tourism to France isn’t just about its famous landmarks; it’s also about the country’s ability to offer new, unique experiences for tourists. Visitors are looking for authentic experiences, and France delivers, with a blend of history, sophistication, and art. For tourism industries, this means more opportunities to cater to a growing demand for diverse cultural experiences.

Canada: A Rising Star in Tourism

Canada has surged to the third spot on the list, making a significant leap in global tourism rankings. Known for its vast landscapes, beautiful national parks, and welcoming atmosphere, Canada offers an experience that’s both peaceful and awe-inspiring. Whether it’s the serene beauty of Banff, the cultural richness of Toronto, or the wild beauty of the Yukon, Canada has become a top choice for those seeking a more nature-centric, authentic travel experience.

Canada’s rise in popularity is also due to its growing reputation as a destination for sustainability and eco-tourism. More travellers are seeking out destinations that offer natural beauty and environmental consciousness, and Canada has excelled in providing these experiences. The tourism sector in Canada stands to benefit greatly from these trends, with more tourists flocking to experience the country’s scenic outdoors and vibrant cities.

A Global Shift Towards Meaningful Travel

The Holafly report also highlighted a significant shift in the way people are approaching travel. Nearly half of the international tourists in 2025 will be visiting a country for the first time. This marks a departure from the typical cycle of repeat visits to popular destinations. Travellers are now seeking deeper, more meaningful experiences, wanting to immerse themselves in a country’s culture, landscape, and local way of life rather than just ticking off famous landmarks.

This shift presents a new opportunity for countries like the USA, France, and Canada. With growing interest in authentic, off-the-beaten-path experiences, these countries can cater to both traditional tourists and those looking for more immersive experiences. As this trend continues, tourism boards and businesses are expected to innovate and offer more unique, personalized travel options.

Tourism Recovery: More Than Just Visitor Numbers

The growing influx of tourists to top destinations like the USA, France, and Canada is a sign that global tourism is not only recovering but also thriving. The rise in travel is not just about numbers; it’s about a renewed interest in the world and what it has to offer. This resurgence presents opportunities for local economies, tourism industries, and even international businesses that cater to travellers’ needs.

The tourism industry has long been a key driver of economic growth, and with countries like the USA, France, and Canada leading the way, the future looks bright. As global mobility increases, these destinations are poised to benefit from both returning and new visitors who are eager to explore new countries and revisit old favourites.

Looking Ahead to 2025 and Beyond

With global travel on the rise, the future of tourism looks promising. For countries like the USA, France, and Canada, the influx of tourists not only boosts their economies but also highlights the ongoing demand for cultural, natural, and authentic travel experiences. As more people seek meaningful travel opportunities, these destinations are likely to remain at the forefront of the global tourism boom.

As we approach 2025, the tourism sector stands at a pivotal moment. With new travel trends emerging and global recovery well underway, the world is ready to embrace a new era of exploration and discovery. Whether it’s the dazzling cities of the USA, the cultural richness of France, or the natural beauty of Canada, the top destinations of 2025 are ready to welcome tourists from around the world.