USA Pavilion to Shine at the 2026 Holiday World Show in Belfast, Bringing Iconic American Destinations to Northern Ireland’s Largest Travel Fair

Published on December 28, 2025

The 2026 Holiday World Show Belfast, Northern Ireland’s premier travel event, will feature an exciting first: the USA Pavilion. This dedicated section, managed by Belfast-based Travel Solutions, will offer Northern Ireland holidaymakers a unique opportunity to explore a range of unforgettable American destinations. The show, held from January 9 to 11 at ICC Belfast at The Waterfront Hall, is set to inspire visitors with an array of travel opportunities, whether they seek city breaks, road trips, or scenic escapes across the USA.

The USA Pavilion aims to provide attendees with insights into the diverse travel experiences across the United States. Representing an eclectic mix of well-known destinations, the pavilion will cover everything from the vibrant culture of Nashville and the glitz of Las Vegas to the historic charm of Philadelphia and the lively atmosphere of Atlantic City. Visitors will also experience the wide-open adventures of Oklahoma and the natural beauty of Oregon, all under one roof.

A Whirlwind USA Adventure

For the first time, the USA Pavilion at the Holiday World Show promises an immersive coast-to-coast experience, showcasing a range of iconic American locations that are perfect for Northern Ireland travellers. Attendees can expect to discover the musical heritage of Nashville, the electric nightlife of Las Vegas, and the historic atmosphere of Philadelphia. The pavilion will also offer a taste of the unforgettable Route 66, a journey through Oklahoma’s rolling prairies and vibrant culture.

Oregon, with its lush landscapes and relaxed charm, is another highlight of the pavilion, offering travellers the chance to explore this beautiful region, famous for its diverse ecosystems and outdoor activities. Whether you’re dreaming of a music-filled getaway, a road trip across the US, or a relaxing break surrounded by natural beauty, the USA Pavilion will provide plenty of inspiration for every kind of traveller.

Expert Advice and Tailored Itineraries

The three-day event will also feature a team of expert travel professionals, available to offer advice and answer any questions about visiting the United States. These knowledgeable consultants will help visitors plan their dream holidays by offering tailored itineraries, personalized travel tips, and suggestions based on individual interests, budgets, and travel preferences.

With the USA continuing to be one of the top holiday destinations for Northern Ireland residents, this new addition to the show provides a golden opportunity for locals to explore diverse regions of the country. From bustling cities to scenic escapes, visitors will have access to a wealth of information that will make booking their next American adventure easier than ever.

Show Highlights and Exhibitors

The Holiday World Show Belfast, which will run for its 33rd edition, will feature more than 50 exhibitors, including international tourist boards, travel agencies, airlines, cruise companies, hotels, and more. Attendees can explore a vast range of travel options both in Northern Ireland and abroad, with exclusive offers and deals available throughout the event. The USA Pavilion will stand as a focal point, attracting travellers eager to learn more about the diverse experiences the United States has to offer.

In addition to the USA Pavilion, visitors will have the chance to meet representatives from a variety of destinations, including popular European countries, tropical getaways, and local attractions. The show is expected to draw around 10,000 visitors, providing them with the chance to book their holidays, gain expert advice, and uncover unique travel deals.

A Thriving Partnership: Bookit by NI Travel News

This year’s event will continue its successful partnership with Bookit by NI Travel News, which serves as the headline sponsor. For the second consecutive year, Bookit will offer exclusive discounts, deals, and travel packages to members. Bookit by NI Travel News provides local residents with access to hand-picked holiday offers and discounts from local travel agents, further enhancing the show’s appeal for Northern Ireland holidaymakers.

The partnership with Bookit has allowed for a more personalized experience for attendees, and the event’s dedicated members area offers even more benefits, including access to exclusive discounts with local businesses, airports, and airlines. For just £10 per year, Bookit members enjoy access to a wide range of travel deals and offers tailored to their needs.

Event Details and Ticket Information

The 2026 Holiday World Show Belfast will take place from January 9 to 11 at ICC Belfast at The Waterfront Hall. The event will open on Friday, January 9, from 12:30pm to 5:00pm, and continue through Saturday, January 10, and Sunday, January 11, from 10:00am to 5:00pm. Tickets are priced at £5 for adults, £4 for senior citizens, and £3 for students. A special family ticket, which includes admission for two adults and up to four children, is available for just £10, making the event an affordable and enjoyable outing for families.

Planning Your American Getaway Starts Here

For Northern Ireland residents dreaming of an American holiday, the USA Pavilion at the 2026 Holiday World Show Belfast is the perfect place to start planning. Whether it’s a city break in New York, a road trip down Route 66, or a tranquil escape to the Pacific Northwest, the show offers a wealth of travel inspiration and expert guidance to help make these dreams a reality. With exclusive deals, expert advice, and a comprehensive look at American travel, the Holiday World Show is an unmissable event for anyone looking to explore the United States.

(The image is solely for representational purpose and is not of the actual pavilion)