Utah Joins California, New York, Illinois, and West Virginia to Set the Stage for a Winter Tourism Explosion across U.S., Don’t Miss the 2025 Holiday Magic!

Published on December 21, 2025

Winter tourism in the U.S. is about to reach new heights, as Utah joins California, New York, Illinois, and West Virginia in setting the stage for an unforgettable winter season. These states are leading the charge in 2025, offering thrilling ski resorts, enchanting holiday events, and outdoor adventures that will leave every traveler in awe. Utah, with its snow-capped mountains and world-class ski resorts, is becoming a must-visit destination this winter. Alongside California, New York, Illinois, and West Virginia, it is creating the ultimate holiday experience for millions of visitors. As holiday magic fills the air, don’t miss out on the chance to explore these amazing winter destinations. Whether you’re looking to hit the slopes, enjoy festive lights, or simply escape into a winter wonderland, these states guarantee an extraordinary holiday season like never before.

West Virginia: A Hidden Gem for Winter Adventure

Many people may not think of West Virginia as a winter getaway, but in 2025, this charming mountain state is taking the spotlight. With over 18.5 million visitors expected, West Virginia is quickly becoming a top winter destination. What’s driving this incredible growth? Ski resorts, holiday events, and outdoor adventures are drawing more tourists than ever before.

West Virginia’s tourism revenue has seen a record-breaking surge. In 2025, tourism-related revenue is expected to surpass previous records, marking the state as a key player in the U.S. tourism economy. Earlier this year, West Virginia surpassed $9.1 billion in tourism impact, with a 28% increase in spending over pre-pandemic levels. This surge in tourism is supporting nearly 61,000 jobs and generating $1.1 billion in tax revenue for the state.

Ski Resorts: Where Thrills Meet Scenic Beauty

West Virginia’s ski resorts are the heart of its winter tourism. Resorts like Timberline Mountain, Snowshoe Mountain, and Winterplace Ski Resort are offering exciting slopes for both beginners and experts. Timberline is drawing crowds with its high-speed six-person chairlift and over 20 trails, while Winterplace has become famous for its snow-tubing experience, which has quickly become one of the most popular winter activities in the state.

West Virginia has already seen a 20% increase in skier visits compared to last year, making it clear that winter sports are a major attraction. Winterplace, named USA Today’s Best Place to Learn How to Ski, is attracting families and beginners with its friendly slopes and family-focused activities.

Must-See Attractions in West Virginia

While skiing and snowboarding are top draws, West Virginia offers more than just winter sports. The state is filled with natural beauty, history, and unique experiences. Here are the top three places to visit:

• Charleston: As the capital, Charleston boasts stunning architecture like the State Capitol Building and offers a rich cultural experience with live music at Mountain Stage. Enjoy shopping and dining at the Charleston Town Center Mall.
• Morgantown: A charming college town surrounded by stunning mountain views, Morgantown offers hiking in Coopers Rock State Forest, and art lovers can explore the Art Museum of West Virginia University.
• Harpers Ferry: Steeped in history, Harpers Ferry National Historical Park offers visitors a glimpse into the past with well-preserved buildings and reenactments. Outdoor lovers can explore the Appalachian Trail or enjoy kayaking at the Harpers Ferry Adventure Center.

California: Skiing, Sun, and Everything in Between

California is not just about sun and sand – winter is now a major season for tourism in the Golden State. In 2025, the state is expecting over 50 million visitors during the winter season, contributing a staggering $40 billion to California’s tourism economy. The state’s ability to blend skiing, stunning beaches, and iconic cities makes it a winter destination like no other.

California’s tourism revenue has jumped 25% compared to last year, and a significant portion of that increase is due to the popularity of ski resorts and holiday events. Resorts in Lake Tahoe, Mammoth Mountain, and the Sierra Nevada are seeing record-breaking attendance, with Lake Tahoe alone drawing 15 million visitors during the winter months.

Ski Resorts: The West Coast’s Winter Wonderland

California boasts some of the most renowned ski resorts in the U.S. Lake Tahoe, with its 18 ski resorts, is at the forefront of this growth. Resorts like Heavenly Ski Resort, Squaw Valley, and Northstar California have seen a 12% increase in skier visits this season. Meanwhile, Mammoth Mountain, with its 250+ trails, continues to attract visitors from around the world, offering both high-altitude skiing and breathtaking scenery.

Whether you’re skiing, snowboarding, or simply soaking up the winter atmosphere, California has something for everyone. The state’s ski resorts are becoming more popular each year, and 2025 is shaping up to be a banner year.

Top Destinations in California for Winter Travel

California offers diverse experiences, from skiing in the mountains to exploring vibrant cities. Here are the top three destinations for winter:

• San Francisco: Known for its iconic Golden Gate Bridge, Fisherman’s Wharf, and Alcatraz Island, San Francisco is a must-visit city in the winter. The city also hosts various holiday markets and Broadway shows.
• Lake Tahoe: A winter paradise, Lake Tahoe offers skiing, snowboarding, and ice skating. After a day on the slopes, visitors can unwind with après-ski drinks at the Heavenly Village.
• Los Angeles: While known for its warm weather, Los Angeles also offers holiday events like Universal Studios Hollywood’s Christmas festivities and a stunning light display at Griffith Observatory.

New York: The Big Apple Sparkles with Holiday Magic

New York is another state that is seeing a winter tourism surge, with 65 million visitors expected during the Christmas and New Year peak in 2025. The state’s $60 billion tourism economy is being driven by its iconic holiday events, Broadway shows, and winter attractions like the famous Rockefeller Christmas Tree and ice skating at Central Park.

Winter Events in New York

From the dazzling Times Square lights to the festive atmosphere at Bryant Park’s holiday market, New York is a city that truly comes alive during the winter. Whether you’re watching a Broadway show, ice skating, or shopping for holiday gifts, there’s something for everyone.

Top Winter Attractions in New York

• New York City: Home to Rockefeller Center, Broadway shows, and holiday markets, the city offers everything a winter traveler could dream of.
• The Catskills: Perfect for skiing, snowboarding, and winter hiking, the Catskills offer a peaceful retreat just outside the city.
• Lake Placid: A historic site from the 1932 and 1980 Winter Olympics, Lake Placid remains a premier winter destination for skiing and ice skating.

Illinois: Winter Bliss Awaits in the Windy City

Illinois has always been a vibrant tourist destination, but in 2025, winter travel is taking centre stage. With over 50 million visitors expected, Illinois is becoming a winter hotspot. The state’s tourism revenue is expected to grow by 16%, driven by holiday events, winter festivals, and the bustling Chicago tourism scene.

Chicago: A Winter Wonderland

Chicago is famous for its Millennium Park ice skating, Christkindlmarket, and Navy Pier Winter Wonderfest. The city offers holiday cheer, with its luxury shopping districts, and the festive atmosphere is perfect for families and solo travelers alike.

Top Winter Spots in Illinois

• Chicago: Explore the Christkindlmarket, Millennium Park, and Navy Pier for the ultimate winter experience.
• Galena: A historic town that shines during the winter months, with Victorian architecture and cozy shops.
• Starved Rock State Park: Known for its winter hikes and frozen waterfalls, this park is a nature lover’s dream.

Vermont: Cozy Villages, Powder Snow, and Perfect Winter Retreats

Vermont’s winter tourism is also on the rise. The state is expecting 3.5 million visitors this winter season, contributing $3 billion to the tourism economy. Known for its snow-capped mountains, charming villages, and ski resorts, Vermont is the ideal place to escape into a winter wonderland.

Top Winter Attractions in Vermont

• Stowe: Known for its world-class ski resorts, Stowe offers snowboarding, snowshoeing, and winter hiking.
• Burlington: A cozy lakeside retreat with winter festivals and local dining options.
• Manchester: A charming town perfect for snowmobiling, hiking, and winter shopping.

Utah: Snow-Capped Peaks and Desert Wonders

Utah’s $6 billion tourism economy is benefiting from the state’s iconic ski resorts and national parks, which continue to attract visitors from around the world. With 5 million visitors expected this winter, Utah is a prime destination for those seeking adventure and natural beauty.

Top Winter Experiences in Utah

• Park City: Skiing, snowboarding, and vibrant après-ski vibes at The Matterhorn Ski Bar.
• Salt Lake City: A blend of urban charm and ski resort access, with stunning winter lights and ice skating.
• Moab: Explore Arches National Park or go off-roading in the desert during the winter months.

Conclusion: Winter Tourism is Booming in the U.S. in 2025

Winter 2025 is set to be a banner year for tourism in the U.S., with West Virginia, California, New York, Illinois, Vermont, and Utah at the forefront of this exciting surge. These states are offering unique and unforgettable experiences, from thrilling ski resorts to cozy winter villages, making them the ultimate winter destinations.

Whether you’re looking for adventure on the slopes or simply seeking a peaceful winter retreat, these states provide a perfect blend of holiday magic, winter thrills, and economic growth. As more and more visitors flock to these destinations, winter tourism is clearly on the rise, contributing to the U.S. economy and transforming the winter season into a major tourism boom.