Utah Joins Tennessee, West Virginia, Pennsylvania, Louisiana, Oklahoma, and Others in Skyrocketing Record Tourism Boom Across US For Nine Succesive Months in 2025: Everything You Need To Know

Published on October 10, 2025

Utah joins a growing list of states, including Tennessee, West Virginia, Pennsylvania, Louisiana, and Oklahoma, in experiencing a skyrocketing tourism boom that has spanned nine consecutive months in 2025. This surge in visitors is fueled by each state’s unique attractions, rich culture, and the breathtaking natural beauty that draws travelers from around the world.

Utah’s iconic national parks like Zion, Bryce Canyon, and Arches continue to capture the imagination of outdoor enthusiasts and nature lovers, contributing to a 6.7% rise in tourist arrivals. Alongside Utah, Tennessee’s legendary music scene, West Virginia’s scenic Appalachian views, and Louisiana’s vibrant festivals and culture are helping to create an exciting and diverse tourism landscape across the U.S.

With historical landmarks, lush landscapes, and rich local culture, these states have not only seen tourism growth but have also set the stage for a new era in American travel. In this article, we explore the factors behind this tourism surge and what makes these states some of the most sought-after destinations in 2025.

Oklahoma’s Growing Tourism Appeal

Oklahoma’s tourism is showing a steady increase, with a total rise of 0.1K in tourist arrivals from January to August 2024 to 2025, reflecting a small but positive growth. Known for its rich Native American heritage, expansive plains, and diverse landscapes, Oklahoma attracts visitors with its unique blend of history, culture, and natural beauty. The state’s vibrant cities, such as Oklahoma City and Tulsa, are home to rich cultural attractions, including museums, parks, and music festivals. For nature lovers, Oklahoma offers hiking, fishing, and camping in its scenic state parks and wildlife reserves. The steady growth in tourism reflects the increasing popularity of Oklahoma as a destination for both relaxation and adventure.

• Oklahoma City: The state capital, known for the National Cowboy & Western Heritage Museum, the Oklahoma City National Memorial, and lively entertainment districts.
• Tulsa: A cultural hub with a strong arts scene, offering attractions like the Philbrook Museum of Art and the Tulsa Zoo.
• Turner Falls Park: A popular natural park featuring the largest waterfall in Oklahoma, perfect for hiking and swimming.
• Chickasaw National Recreation Area: A beautiful area for outdoor activities, including swimming, hiking, and camping.
• Great Plains: Oklahoma’s stunning landscapes, offering a variety of wildlife and outdoor activities such as birdwatching and horseback riding.

Tennessee’s Tourism Surge: A Hot Destination

Tennessee’s tourism industry is experiencing a robust surge, with a notable 13.1% increase in tourist arrivals from 2024 to 2025, adding an impressive 18,000 visitors to the state’s overall numbers. This growth highlights Tennessee’s continued appeal as a prime travel destination, driven by its rich cultural heritage, diverse attractions, and scenic beauty. Visitors flock to Tennessee for a variety of experiences, from the lively music scene in Nashville to the serene beauty of the Smoky Mountains. The state’s historical landmarks, including those tied to the Civil War and the legacy of figures like Elvis Presley, also contribute to its charm. As Tennessee’s tourism sector expands, it underscores the state’s ability to provide memorable experiences for all types of travelers.

• Nashville: Known as “Music City,” it’s home to the Grand Ole Opry, country music museums, and a thriving nightlife scene.
• Memphis: Famous for Graceland, the home of Elvis Presley, Beale Street, and a rich history of blues music.
• Great Smoky Mountains National Park: Offers hiking, wildlife, and some of the most scenic landscapes in the U.S.
• Chattanooga: Known for outdoor adventures like rock climbing, river tours, and attractions like the Tennessee Aquarium.
• Knoxville: Offers a mix of arts, history, and nature, with an array of museums, festivals, and parks to explore.

Louisiana’s Rich Culture Fuels Tourism Growth

Louisiana’s tourism sector has shown a steady improvement, with an increase of 7.9K in visitor arrivals from January to August 2024 to 2025, representing an approximate 10.5% growth. This upward trend highlights the state’s enduring appeal, driven by its unique culture, vibrant festivals, and historical attractions. Known for its diverse culinary scene, including famous dishes like gumbo and crawfish, Louisiana also attracts visitors with its lively music scene, particularly in New Orleans. The state’s rich history, from the antebellum plantations to the French Quarter, offers visitors a glimpse into its deep-rooted heritage. Louisiana’s picturesque swamps and bayous further enhance its allure, offering both adventure and tranquility. As tourism continues to rise, the state remains a must-visit destination for those seeking a blend of history, culture, and entertainment.

• New Orleans: Famous for its Mardi Gras celebrations, French Quarter, live jazz music, and Creole cuisine.
• Baton Rouge: Known for its historic landmarks, museums, and proximity to Louisiana’s political center.
• Lafayette: The heart of Cajun culture, offering great food, music, and cultural experiences.
• Lake Charles: A hub for outdoor activities like fishing, hunting, and nature trails along with casinos and resorts.
• Swamps and Bayous: Explore the scenic beauty of Louisiana’s wetlands, home to diverse wildlife and unique ecosystems.

West Virginia: A Hidden Gem for Adventure Seekers

West Virginia’s tourism is showing positive growth, with a total increase of 29K in tourist arrivals from January to August 2024 to 2025, which represents a 18.6% rise in the number of visitors. The state has long been a hidden gem for travelers, offering scenic mountain views, outdoor adventures, and charming small towns. Visitors flock to the Appalachian region for hiking, white-water rafting, and enjoying the beautiful national parks. Cities like Charleston and Morgantown add to the appeal, with rich cultural events, festivals, and local cuisine. West Virginia’s natural beauty, combined with its growing tourism infrastructure, makes it an appealing destination for both adventure seekers and those looking to relax in the tranquility of nature. The 29K increase reflects a growing interest in exploring all the state has to offer.

• Charleston: The state capital, known for its historical significance, vibrant arts scene, and beautiful state parks.
• Morgantown: Home to West Virginia University, offering a mix of cultural events, college sports, and outdoor recreation.
• New River Gorge National Park: A haven for outdoor enthusiasts, with world-class rock climbing, rafting, and hiking opportunities.
• Harper’s Ferry: A historic town where the Potomac and Shenandoah rivers meet, offering Civil War history and stunning views.
• Canaan Valley: Known for skiing, hiking, and being one of the most picturesque valleys in the Appalachian region.

Utah’s Scenic Wonders: A Year-Round Destination

Utah’s tourism has been steadily growing, with an increase of 26.9K in tourist arrivals from January to August 2024 to 2025, reflecting a 6.7% rise in the number of visitors. Known for its breathtaking national parks such as Zion, Bryce Canyon, and Arches, Utah has long been a favorite for outdoor enthusiasts and adventure seekers. The state’s stunning landscapes, which range from towering red rock formations to snow-capped mountains, continue to draw visitors year-round. Salt Lake City also offers vibrant cultural experiences, making it an ideal destination for those seeking both nature and urban attractions. This increase in visitors demonstrates the growing appeal of Utah, as more travelers explore its diverse outdoor activities and scenic beauty.

• Salt Lake City: The capital city, known for its rich history, vibrant arts scene, and proximity to the Great Salt Lake.
• Zion National Park: A favorite for hikers and nature lovers, offering dramatic canyons, rock towers, and diverse wildlife.
• Bryce Canyon National Park: Famous for its unique rock formations known as hoodoos, providing opportunities for hiking, stargazing, and photography.
• Arches National Park: Home to over 2,000 natural stone arches, ideal for hiking, photography, and rock climbing.
• Park City: A top destination for skiing, snowboarding, and outdoor adventure, as well as hosting the annual Sundance Film Festival.

Pennsylvania: A Rising Star in Tourism

Tourism in Pennsylvania has shown a positive growth trend in recent years, with significant increases in the number of visitors. The state saw an impressive rise in tourist arrivals, with 2025 seeing a total of 1.3K visitors compared to 1.1K in 2024, reflecting a growth of 18.18%. This growth in tourism highlights the state’s growing appeal as a destination, driven by its rich historical landmarks, vibrant cities like Philadelphia and Pittsburgh, and scenic beauty in areas such as the Pocono Mountains. With its diverse offerings, from cultural attractions to outdoor activities, Pennsylvania is increasingly attracting travelers seeking both adventure and relaxation. The state’s tourism sector is poised for continued growth as more visitors discover the unique experiences it has to offer.

• Capital: Harrisburg
• Major Cities: Philadelphia, Pittsburgh, Allentown, Erie
• Famous Attractions:
  • Liberty Bell and Independence Hall in Philadelphia
  • Hersheypark and Hershey Chocolate World
  • Gettysburg National Military Park
  • The Pocono Mountains for outdoor adventures
  • The Philadelphia Museum of Art
• Best Time to Visit: Spring (March to May) and Fall (September to November)
• Unique Experience: Explore Amish Country and its cultural heritage.
• Cuisine: Famous for Philly cheesesteaks, soft pretzels, and Pennsylvania Dutch cooking.

US Tourism Surge in August 2025: States Leading the Way

• Arizona Tourism: In August 2025, Arizona saw an 11.11% increase in tourist arrivals, showcasing its growing appeal. From the awe-inspiring Grand Canyon to the red rocks of Sedona, Arizona continues to attract nature lovers and adventure enthusiasts. Its vast deserts, thriving cities like Phoenix, and rich Native American culture make it a must-visit destination.
• Ohio Tourism: Ohio experienced subtle growth, with a 0.46% rise in arrivals in August 2025. Known for its mix of big-city excitement in Cleveland and small-town charm, Ohio offers a variety of attractions, from hiking in Cuyahoga Valley National Park to cultural experiences and vibrant downtowns.
• Connecticut Tourism: In August 2025, Connecticut experienced a massive 475.26% increase in tourist arrivals. From picturesque coastal towns to rich colonial history, Connecticut offers visitors scenic beauty and cultural heritage. It is particularly appealing for those interested in maritime history and charming small towns.
• Alabama Tourism: Alabama enjoyed a 60.48% increase in tourist arrivals in August 2025. Offering southern hospitality, charming small towns, and beautiful Gulf Coast beaches, Alabama is attracting tourists with its historical significance in the Civil Rights Movement and outdoor activities like hiking and boating.
• Nevada: Nevada saw a +13.25% growth in August 2025, with Las Vegas and Lake Tahoe maintaining their status as top destinations. Despite travel challenges, the state’s entertainment, nightlife, and natural beauty continue to attract millions of visitors each year.
• Colorado: Colorado recorded an +11.49% increase in tourism in August 2025, driven by its iconic destinations like Rocky Mountain National Park and Pikes Peak. The state’s outdoor activities and breathtaking landscapes make it a top choice for adventure lovers and nature enthusiasts alike.
• North Carolina: North Carolina experienced a +2.84% growth in August 2025, driven by its natural beauty and cultural landmarks such as the Biltmore Estate and the Outer Banks. The state is a great destination for both outdoor adventures and exploring its rich cultural heritage.

In 2025, Utah saw a 6.7% increase in arrivals, joining Tennessee, West Virginia, Pennsylvania, Louisiana, Oklahoma, and others in a skyrocketing record tourism boom across US for nine successive months, driven by unique attractions and natural beauty.

Conclusion

Utah joins Tennessee, West Virginia, Pennsylvania, Louisiana, Oklahoma, and others in a skyrocketing record tourism boom across the U.S. for nine successive months in 2025, driven by unique attractions, culture, and natural beauty, making these states top travel destinations. This growth highlights the increasing appeal of these destinations, offering a blend of cultural richness, scenic landscapes, and memorable experiences that continue to attract travelers from around the world.