Uttar Pradesh Launches “Dekho Apna Desh – People’s Choice 2024” Campaign to Promote Key Religious, Cultural, and Historical Destinations Across India’s Largest State: New updates you need to know

Published on November 21, 2024

Uttar Pradesh, one of India’s most vibrant states, has launched a dynamic new campaign aimed at promoting its key religious, cultural, historical, and natural landmarks. The “Dekho Apna Desh – People’s Choice 2024” campaign, spearheaded by Chief Minister Yogi Adityanath, is designed to engage the public in identifying the best tourist destinations across the state. Running until November 25, 2024, this campaign invites citizens, students, youth tourism clubs, teachers, officials, and elected representatives to vote for their favorite sites and share their travel experiences.

Promoting Uttar Pradesh’s Rich Heritage and Tourism Potential

The initiative, launched in Ayodhya, invites the people of Uttar Pradesh to participate in voting for their favorite tourist spots, helping to shape the future of tourism in the state. The campaign encourages participants to visit designated tourist destinations, share selfies, and upload them via QR codes at various points. Exceptional contributors will be rewarded with exciting prizes, further incentivizing community participation.

In his speech at the campaign’s launch, Chief Minister Yogi Adityanath emphasized the growing global significance of Uttar Pradesh as a prime tourist destination. “Last year, Uttar Pradesh welcomed over 480 million tourists—almost double the state’s population. The land of Lord Ram, Krishna, and Buddha continues to attract the highest number of domestic tourists in the country. Our goal is to increase international tourism by showcasing the state’s vast cultural, historical, and religious heritage.”

The Chief Minister further stated that ongoing improvements in infrastructure, including better facilities at tourist spots, roadside hotels, wedding venues, eateries, and enhanced connectivity, are aimed at enhancing the tourist experience. The state government is committed to positioning Uttar Pradesh as a global tourism hub, with the “Dekho Apna Desh – People’s Choice 2024” campaign acting as a stepping stone in achieving this ambitious goal.

Citizen Participation Driving Tourism Growth

The campaign is centered around maximizing citizen involvement. Participants can cast their votes for the best religious, spiritual, cultural, and historical destinations, as well as share their personal travel experiences through the platform. The feedback generated will play a pivotal role in transforming these locations into world-class tourist destinations, offering improved services and experiences.

In addition to voting, the campaign encourages participants to share their travel plans, stories, and photos. Through these contributions, Uttar Pradesh seeks to foster a sense of pride among its citizens, who are not only playing a role in the campaign but also helping to amplify the visibility of the state’s tourism assets. As part of the initiative, selfie points are being installed at prominent tourist spots across the state, allowing visitors to capture memories while simultaneously participating in the campaign’s efforts to boost tourism visibility.

Boosting Engagement Through Influencers and Social Media

Tourism and Culture Minister Jaiveer Singh highlighted that district magistrates and divisional commissioners across Uttar Pradesh have been tasked with ensuring the campaign’s success. The campaign is also leveraging the power of social media influencers, bloggers, and other stakeholders to maximize outreach. Their participation is expected to significantly enhance the campaign’s visibility, attracting tourists and increasing awareness about Uttar Pradesh’s diverse offerings.

Uttar Pradesh’s tourism department is keen on utilizing this campaign to gather valuable insights from the public and engage citizens in the development of the state’s tourism industry. By connecting with locals and tourists alike, the government aims to promote its cultural heritage and create a tourism ecosystem that benefits both residents and visitors.

A Step Toward International Recognition

The “Dekho Apna Desh – People’s Choice 2024” campaign is more than just a voting initiative—it is part of a broader effort by Uttar Pradesh to gain international recognition as a leading tourist destination. The state boasts some of the most revered religious sites in the world, including the holy city of Ayodhya, the birthplace of Lord Ram, and Varanasi, the spiritual hub of India.

To further enhance Uttar Pradesh’s global appeal, the Chief Minister has emphasized the need to continually improve visitor experiences at the state’s tourist sites. This includes enhancing infrastructure, introducing modern amenities, and upgrading historical sites to international standards, ensuring that the state is well-prepared to cater to both domestic and international visitors.

Transforming Tourism with Citizen-Driven Insights

The key to success for this campaign lies in its citizen-driven approach. As participants contribute their ideas and vote for the best destinations, the government of Uttar Pradesh is gathering crucial data to enhance tourism experiences. By focusing on both existing and emerging destinations, the state is laying the foundation for long-term growth in its tourism sector. The valuable feedback received will help the government to identify areas in need of improvement, allowing for better planning and more effective tourism strategies.

Uttar Pradesh’s tourism strategy also includes promoting its local heritage, diverse culture, and natural beauty. By engaging the public through this campaign, the state aims to strengthen its position on the global tourism map, offering an enriching experience for tourists from all over the world.

Looking Ahead

The “Dekho Apna Desh – People’s Choice 2024” campaign will continue to run until November 25, 2024, with an aim to capture the hearts of millions of participants. Uttar Pradesh is already seeing the benefits of citizen engagement in shaping the future of tourism, and the campaign is expected to result in greater recognition for the state’s diverse tourism assets.

As Uttar Pradesh works toward positioning itself as a world-class tourist destination, the contributions from citizens, influencers, and tourism stakeholders will play a critical role in driving the state’s success on the global stage. This campaign is not just about voting; it’s about fostering a shared sense of pride and ownership among Uttar Pradesh’s people, ensuring the state’s tourism industry continues to thrive for generations to come.