Vakantiebeurs 2024 becomes pivotal for global travel trade industry

Monday, February 5, 2024

The Vakantiebeurs 2024, hosted at the Royal Jaarbeurs, has once again proven to be a pivotal event for the travel trade industry, drawing in an impressive crowd of over 71,000 visitors, marking a 9% increase from the previous year.

This enthusiasm underscores the Dutch’s burgeoning desire for holiday adventures and underscores the importance of personal travel advice, which saw a significant demand surge this year. The 53rd edition of the Vakantiebeurs showcased more than 1,000 travel organisations, hotels, and holiday destinations, each ready to inspire with their unique travel offerings. The success of the event was palpable, with exhibitors and organizers alike expressing immense satisfaction.

For professionals in the travel trade industry, the Vakantiebeurs serves as an essential platform for networking, knowledge sharing, and discovering the latest trends. Tessa Hoogduin van Meerman, Corendon’s Manager Campaign & Partnerships, highlighted the event’s role in presenting their management change and noted the substantial interest in destinations like Curaçao, suggesting a promising year ahead for Corendon. Similarly, Hugo van Drie, Director for the Nordics, attested to the growing appeal of Scandinavian destinations, emphasizing the event’s effectiveness in connecting with enthusiastic, travel-loving individuals.

The Vakantiebeurs is more than just a consumer show; it’s a beacon for the B2B travel industry, offering unparalleled opportunities for professionals to engage directly with potential clients and industry peers. The exhibition manager, Marleen Rompen, reflected on the event’s success, celebrating the bustling aisles, six halls filled with adventure, and the joy evident on the faces of visitors, exhibitors, and partners alike.

A highlight of the Vakantiebeurs was its philanthropic effort, raising over 10,000 euros for the Prinses Máxima Centrum for paediatric oncology. This initiative, supported by visitor participation in various activities, exemplifies the travel industry’s potential to contribute positively to society beyond the realm of business.

Looking forward, the Vakantiebeurs is set to expand its offerings to the travel trade sector. The 2025 edition will introduce an extra day to the Vakantiebeurs Travel Trade Day, transforming it into a two-day event. This expansion is a response to the evolving needs of the travel industry and the world at large, emphasizing the necessity for collaboration and a forward-thinking approach to business. The addition of Travel & Tech, a new trade event focusing on digitalization in the travel industry, alongside the Vakantiebeurs Travel Trade Days, highlights the event’s commitment to innovation. It promises to be a crucial meeting point for travel professionals eager to explore the latest trends and advancements in technology.

The Vakantiebeurs 2025, scheduled from January 9 to January 12, with the Travel Trade Days on January 8 and 9, is poised to be an even more significant event for the travel trade industry. As the industry continues to navigate the challenges and opportunities of the modern world, events like the Vakantiebeurs are vital in fostering a community of collaboration, innovation, and growth. For travel professionals, the event represents a critical opportunity to stay ahead of the curve, meet with industry peers, and shape the future of travel.

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