Valladolid Set to Host Europe’s Biggest International Wine Tourism Market in March 3 and 4, 2026

Published on December 23, 2025

By: Tuhin Sarkar

Valladolid is set to host Europe’s biggest international wine tourism market on March 3 and 4, 2026. This prestigious event, which has become a must-attend for wine tourism professionals, will bring together top wineries, tour operators, and culinary experts from around the globe.

The international wine tourism market will showcase the best of wine, olive oil, and gastronomic tourism, offering a unique platform for networking, learning, and business opportunities. With Spain at the forefront, this market promises to elevate Valladolid’s reputation as a global wine tourism hub. Don’t miss out—read on to explore why this event is one you simply cannot afford to miss!

Valladolid is gearing up for an exhilarating experience as the seventh edition of FINE – the International Wine Tourism Market – is set to take place on March 3 and 4, 2026. With a reputation for being the only event of its kind in Europe, FINE has grown into an indispensable part of the international wine tourism landscape.

This year’s edition promises to be even bigger and more innovative, featuring an expanded offering of wine, olive oil tourism, and culinary tourism that will attract global attention. If you’re a fan of fine wines, gourmet food, and captivating landscapes, this is the event you simply cannot afford to miss!

What to Expect at FINE: The Ultimate Wine Tourism Event

The FINE market is not just about tasting wines; it’s a platform where wineries, wine routes, tour operators, and hospitality providers come together to shape the future of wine tourism. Taking place in the heart of Valladolid, Spain, FINE offers the perfect opportunity for industry professionals to connect, showcase, and expand their businesses. From traditional Spanish wine routes to olive oil tourism, FINE brings together the best of European wine culture under one roof.

Whether you’re a hotel owner, a tour operator, or simply a wine enthusiast, FINE promises to be an experience like no other. Expect to see prestigious wineries from regions such as Spain, Portugal, Italy, France, and even Slovenia, showcasing their exquisite wines and offering one-on-one meetings with professionals who are passionate about creating unforgettable wine tourism experiences.

FINE Expands Its Scope: Olive Oil Tourism Joins the Wine Movement

A major addition to this year’s event is the inclusion of olive oil tourism. Just like wine, olive oil is an integral part of the Mediterranean lifestyle and a rapidly growing segment of the global tourism market. Spain, the world’s leading producer of olive oil, is positioning itself as a key destination for olive oil tourism, where visitors can explore the origins, production, and benefits of this liquid gold. The growing demand for unique, sustainable tourism experiences has led to olive oil becoming a pivotal attraction alongside the renowned Spanish wine offerings.

By integrating olive oil tourism with wine tourism, FINE strengthens its position as a leader in European culinary tourism. Olive oil tours, tastings, and workshops will become a major feature of Spain’s tourist offering, further solidifying the country’s global reputation as a premier destination for quality, immersive travel experiences.

Spain and Portugal at the Forefront of FINE: Key Players in Global Wine Tourism

Spain and Portugal have always been dominant players in the global wine tourism scene, and FINE showcases their leading role. With wineries from La Rioja, Ribera del Duero, and other iconic regions, Spanish wines are the centerpiece of the event. The event’s growth is a testament to the rich, diverse wine culture in Spain, which attracts millions of visitors every year.

Portugal’s famous Douro Valley, home to the world-renowned Port wines, is another key attraction at FINE. Wine tourism in Portugal has seen a remarkable surge, and its involvement in FINE is essential for solidifying its global status. These two Iberian nations lead the way in promoting their wine regions while expanding the scope of wine tourism with new, innovative offerings such as wine spas and wine-pairing dinners.

FINE: A Hub for Innovation in Wine Tourism

Since its inception in 2020, FINE has been a trailblazer, consistently pushing the boundaries of what wine tourism can offer. Each year, FINE grows in both size and influence. The event has seen a 22% increase in the number of tour operators attending, and the diversity of participants – including representatives from 26 countries – only reinforces the international nature of the event.

In the past, FINE has focused on showcasing iconic wine regions of Spain and Portugal. However, this year, it promises to shine a light on other wine regions like Italy, France, and Slovenia, bringing an even broader range of offerings for attendees to explore. Whether it’s Italian Prosecco, French Champagne, or Slovenian wines, FINE has become a must-attend event for any wine tourism professional.

The First Edition of FINE Italy: A Major Milestone for Wine Tourism in Europe

A landmark event in FINE’s history was the successful launch of the first edition of FINE Italy in 2025. Held in collaboration with the Riva del Garda venue in Trentino, this expansion is a clear sign of the growing influence of wine tourism in central and northern Europe. The event was a huge success, further strengthening the international ties between European wine regions and creating opportunities for future collaborations.

Italy, with its centuries-old tradition of winemaking, is a perfect fit for the FINE platform. The addition of FINE Italy has opened the doors for even more wine regions to showcase their offerings, from Tuscany’s renowned reds to the sparkling wines of Trentino. FINE Italy is now poised to become an essential addition to the European wine tourism calendar.

FINE 2026: A Global Gathering of Wine Tourism Professionals

As FINE continues to expand, it solidifies its reputation as Europe’s leading wine tourism market. With the inclusion of olive oil tourism, Italy’s debut edition, and an ever-growing list of participants, FINE has become a global hub for professionals in the wine tourism industry. Whether you’re looking for innovative business partnerships or simply want to immerse yourself in the world of fine wines, FINE offers a one-stop shop for all things wine tourism.

In 2026, FINE promises to attract even more international professionals, expand its offerings, and further elevate the reputation of Valladolid as a world-class destination for wine tourism. This is an event that no wine tourism professional can afford to miss.