Venari Lodges Partners with Brionj Luxury Hotel Collection to Boost Luxury Tourism and Local Economies in Plitvice Lakes with Sustainable Accommodations

Published on December 5, 2025

Situated near the Plitvice Lakes National Park in Croatia, boutique wilderness resort Venari Lodges have signed a new management agreement with Grand Metropolitan Hotels to join Brionj – Luxury Hotel Collection officially. Opening in 2027, the resort will offer luxury, nature-based stays that marry the finest sustainable tourism with the exclusivity of high-end hospitality. This partnership represents one of the most important additions to the growing luxury tourism sector in Croatia and provides travelers with a unique opportunity to experience the natural beauty of the region with the comforts of luxury accommodations.

Boosting Local Tourism and Economic Growth

The opening of Venari Lodges is expected to have a substantial impact on local tourism and the regional economy. Janja Gora, the area surrounding the resort, is often referred to as the “Canadian wilderness of Croatia” and is known for its waterfalls, dense forests, and pristine lakes. By introducing a luxury resort that blends with this natural beauty, the development will drive tourism traffic to the region and contribute to the sustainability of the local economy.

As international tourists seek out eco-friendly luxury stays and nature-focused travel, Venari Lodges will attract high-net-worth travelers looking for an authentic yet comfortable escape in one of Croatia’s most picturesque areas. The resort will enhance Plitvice Lakes’ appeal as a destination, encouraging longer stays and increased spending in nearby towns and tourism services, such as restaurants, local guides, and transportation providers.

Creating Employment Opportunities and Supporting Local Businesses

The introduction of Venari Lodges will create significant job opportunities in the surrounding region. From hotel staff to tour guides, chefs, and wellness experts, the resort’s employment will provide sustainable livelihoods for local residents, especially in a region where tourism plays a pivotal role in the economy. By investing in local talent and providing training in high-end hospitality, the resort will help to elevate the standards of service and hospitality across the area.

Furthermore, the resort’s sustainability-driven approach means that it will partner with local suppliers, artisans, and farmers to promote authentic Croatian products and locally sourced food. This approach benefits the local agricultural sector and contributes to the overall economic diversification of the area, creating a more resilient tourism economy that supports both visitors and residents.

Promoting Sustainable Tourism Practices and Environmental Awareness

Venari Lodges is designed to prioritize sustainability, with a clear emphasis on nature conservation and environmental stewardship. The resort will offer a variety of guided outdoor experiences, led by licensed rangers, to give guests access to the region’s ecological treasures while ensuring minimal impact on the environment. The focus on responsible tourism and eco-conscious travel is expected to attract environmentally aware travelers, reinforcing Croatia’s commitment to sustainable tourism practices.

By offering sustainable tourism experiences, such as hiking, wildlife encounters, and nature walks, Venari Lodges will contribute to the broader tourism industry’s shift towards sustainability in Croatia. This commitment to protecting the environment while offering luxurious stays ensures that the resort will boost Croatia’s reputation as a leader in eco-tourism, attracting global tourists who want to enjoy nature without compromising the planet’s future.

Enhancing Croatia’s Position as a Luxury Tourism Destination

The partnership between Venari Lodges and Brionj – Luxury Hotel Collection strengthens Croatia’s growing presence in the luxury tourism market. With global travel trends increasingly focused on experiential and nature-based tourism, Venari Lodges will cater to the affluent traveler seeking more than just a vacation—offering them a chance to connect with nature, experience local culture, and unwind in a luxurious, sustainable environment.

As the Croatian government continues to prioritize luxury tourism as a cornerstone of its economic growth strategy, Venari Lodges’ opening will serve as a catalyst for further investment in the country’s high-end tourism infrastructure. This development helps Croatia compete with other European luxury destinations, offering unique travel experiences that combine natural beauty, culture, and exclusivity.

Expanding the Tourism Offering in the Plitvice Lakes Region

The introduction of Venari Lodges adds to the growing tourism offering in the Plitvice Lakes region, which already attracts millions of visitors each year to its world-renowned national park. The resort will not only contribute to the region’s tourism growth but will also help diversify the visitor experience. By offering luxury accommodations, combined with eco-tourism activities and cultural immersion, Venari Lodges will attract a new segment of travelers who might not have previously considered the area for luxury stays.

The resort’s close proximity to Plitvice Lakes National Park makes it an ideal location for travelers exploring the natural wonders of the region. Guests will have access to guided tours of the park, wildlife encounters, and the opportunity to enjoy the breathtaking landscapes of Croatia’s most famous natural landmark.

A New Chapter for Luxury and Sustainable Tourism in Croatia

The opening of Venari Lodges will mean a significant leap in the development of Croatian tourism, especially high category and eco-tourism. The resort will contribute to this growth in tourism within the Plitvice Lakes area and further afield through its focus on sustainability, local engagement, and exclusive experiences.

By attracting upscale travelers and encouraging responsible tourism, it further deepens Croatia’s reputation as a top destination for high-end nature tourism, contributing significantly to long-term economic and environmental benefits. With its mix of modern luxury and natural immersion, the resort will set a new benchmark in Croatian tourism, positioning the country at the forefront of eco-conscious travelers and as a top destination for luxury travelers.

Image Source: Metropolitian Hotels