VFS Global Partners with Czech Tourism to Boost Indian Traveler Influx, Promoting Czechia Rich Heritage, Castles, and Unique Attractions

Published on April 8, 2025

By: Tuhin Sarkar

In an exciting development for the European tourism industry, VFS Global has been appointed as the official destination representation partner for Czech Tourism in India. This strategic partnership is set to significantly elevate the profile of Czechia, showcasing the country’s diverse travel experiences, rich cultural heritage, and unique attractions to a growing audience of Indian travelers.

Czechia, a hidden gem in Central Europe, is renowned for its majestic castles, UNESCO World Heritage Sites, rich history, vibrant cities, and world-class cuisine, including its famed beer culture. Through this collaboration, VFS Global will leverage its extensive reach and industry expertise to support Czech Tourism’s marketing, public relations, and trade engagement efforts in India. The partnership aims to increase awareness of Czechia as a premier destination, fostering greater interest and driving more Indian visitors to the country.

With Indian outbound travel on the rise, this partnership positions Czechia as an attractive option for travelers seeking cultural, historical, and outdoor experiences. Whether it’s visiting majestic castles, exploring historical cities, indulging in Czech cuisine, or experiencing the picturesque landscapes, Indian travelers now have an easier route to experience the magic of Czechia.

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Czechia’s Unique Appeal to Indian Travelers

Czechia, located in the heart of Europe, is known for its enchanting blend of medieval charm and modern attractions. The country is home to over twelve hundred castles, sixteen UNESCO World Heritage Sites, and a rich cultural history that spans centuries. From the picturesque towns of Český Krumlov and Telč to the bustling city of Brno, Czechia offers a unique combination of historical significance and contemporary culture that appeals to travelers from all walks of life.

One of the key draws for Indian travelers is Czechia’s renowned beer culture, with its long history of original lager production that has been adopted worldwide. This aspect of Czechia’s culture resonates with Indian tourists seeking authentic local experiences, where they can immerse themselves in centuries-old traditions while exploring the country’s scenic landscapes.

Czechia also boasts natural healing waters and traditional European thermal spas, which have been famous for centuries for their health benefits. The famed spa triangle in Western Bohemia, with Karlovy Vary being the most renowned, has attracted visitors from around the world seeking rejuvenation and relaxation.

Indian travelers looking for a combination of outdoor activities, rich cultural heritage, and sophisticated gastronomy will find Czechia to be an ideal destination, offering unique travel experiences across its diverse landscapes.

Partnership Goals: Boosting Czechia’s Presence in the Indian Market

The collaboration between VFS Global and CzechTourism seeks to bring Czechia’s extraordinary beauty and cultural richness to the forefront of the Indian tourism market. As part of the agreement, VFS Global will represent CzechTourism in India, focusing on driving marketing efforts, public relations campaigns, and trade engagement activities aimed at boosting visitor numbers from India.

Barbara Andelová, International Marketing Manager at CzechTourism, highlighted the immense potential of this partnership, particularly for promoting Czechia’s deep-rooted heritage, unique landscapes, and diverse travel experiences to a broader Indian audience. She emphasized the need for strategic marketing initiatives to strengthen Czechia’s visibility in India, where travelers are increasingly looking for authentic and immersive travel experiences that go beyond typical tourist destinations.

With a strategic focus on public relations and marketing, the collaboration aims to raise awareness of Czechia’s historic cities, serene countryside, and unique attractions, targeting a growing demographic of affluent and discerning Indian travelers. The partnership will also facilitate stronger connections between the travel trade, media, and other stakeholders, further driving interest in Czechia’s rich cultural offerings.

Czechia’s Growing Appeal to Indian Travelers

In 2024, Czechia welcomed over 80,000 visitors from India, a figure that reflects a steady rise in interest among Indian tourists seeking to explore the cultural and natural beauty of the country. With more Indian travelers looking for enriching, heritage-driven experiences, Czechia’s charm as a destination is steadily growing in popularity.

The strategic partnership with VFS Global will help further this momentum, offering Indian travelers increased access to Czechia’s diverse offerings, from world-class gastronomy to stunning castles and UNESCO sites. As more Indian travelers seek meaningful and authentic experiences, Czechia provides an ideal destination that combines rich heritage, modern cities, and breathtaking landscapes.

Enhancing Marketing and Trade Engagement

Through targeted PR campaigns, strategic marketing efforts, and engagement with travel trade partners across India, VFS Global and CzechTourism aim to showcase Czechia’s offerings to a broader audience. The collaboration will focus on building deeper relationships with the media and trade partners, amplifying Czechia’s presence in India’s competitive travel market.

Indian tourists, who are increasingly discerning about their travel choices, are looking for destinations that offer unique cultural experiences, immersive heritage tours, and authentic local encounters. Czechia’s extensive offering of UNESCO sites, charming historical towns like Olomouc and Telč, and its emerging reputation for high-quality wine tourism in South Moravia make it an appealing destination for this new wave of travelers.

VFS Global’s Role in Promoting Czechia

G.B. Srithar, Global Head of Tourism Services at VFS Global, expressed enthusiasm about the partnership, emphasizing the company’s role in driving tourism happiness through strategic collaborations. VFS Global’s expertise in the travel services sector will be instrumental in bringing Indian travelers to Czechia, helping them discover the country’s fascinating culture, heritage, and natural wonders. Srithar highlighted that Indian travelers are becoming more selective in their travel choices, seeking experiences that encompass rich gastronomy, immersive heritage, and authentic local interactions.

By partnering with CzechTourism, VFS Global aims to create a seamless and enriching travel experience for Indian tourists. The goal is to make Czechia not just a destination, but a journey of discovery and fun, where travelers can create lasting memories while exploring one of Europe’s most captivating countries.

A Bright Future for Czechia in the Indian Market

In conclusion, the partnership between VFS Global and CzechTourism marks a significant milestone in promoting Czechia as a leading destination for Indian travelers. With a clear focus on cultural heritage, rich gastronomy, immersive experiences, and a unique blend of historical and modern attractions, Czechia is poised to become a must-visit destination for Indian tourists seeking something different in Europe.

As more Indian travelers look for meaningful and authentic travel experiences, Czechia’s charm is undeniable. This strategic collaboration will help ensure that Czechia’s presence in the Indian tourism market continues to grow, inspiring more travelers to explore the country’s breathtaking beauty, historic landmarks, and vibrant cities. With Czech Tourism’s focus on strengthening its marketing and PR efforts and VFS Global’s reach and expertise in travel services, the partnership is set to elevate Czechia’s status as one of Europe’s most captivating and sought-after destinations.

Czechia_Český Krumlov

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