Vienna Joins Salzburg, Innsbruck, Graz, Linz and More To Skyrocket Tourism Growth in Austria as Best Christmas Travel Destinations, Here Is A Complete Guide For Travelers Across The World

Published on December 6, 2025

Austria, known for its Alpine beauty and rich cultural heritage, is seeing a massive surge in tourism during the Christmas season in 2024. The iconic cities of Vienna, Salzburg, Innsbruck, Graz, Linz, and more are setting the stage for a record-breaking year in tourism, particularly during the Christmas holidays. With millions flocking to Austria to experience its magical Christmas markets, stunning festive lights, and charming winter landscapes, these cities are drawing travelers from all corners of the world.

In 2024, Austria is projected to see a rise in international tourist arrivals, with cities like Vienna breaking previous records for overnight stays, showcasing the country’s growing appeal as a Christmas destination. The festive charm, combined with Austria’s warm hospitality and scenic beauty, makes it a must-visit place during the holiday season.

Vienna: The Ultimate Christmas Destination

Vienna is undoubtedly the jewel in Austria’s Christmas crown. Known for its imperial architecture and grand festive markets, the city attracts millions of tourists each year. In 2024, Vienna is expected to see approximately 18.86 million overnight stays, a significant increase from previous years. Its Wiener Christkindlmarkt at Rathausplatz is one of Europe’s most iconic Christmas markets, drawing visitors with its handcrafted goods, delicious pastries, and cozy atmosphere.

Vienna’s magical charm doesn’t end with the Christmas markets; the city is home to beautiful holiday lights that adorn the historic center and the Hofburg Palace, adding to the festive spirit.

City Guide for Vienna:

• Wiener Christkindlmarkt: One of the largest and most famous Christmas markets in Europe.
• Hofburg Palace: Explore the former imperial palace, which is beautifully lit up during the holiday season.
• Ice Skating: The rink at Rathausplatz offers an authentic winter experience for visitors.
• Vienna’s Festive Concerts: Enjoy classical Christmas concerts at venues like the Vienna State Opera.

Quick Tip for Tourists:
Book accommodation early, especially around the peak holiday season, to secure the best locations close to the markets.

Salzburg: A Christmas Wonderland Amidst Baroque Beauty

Salzburg, Austria’s second-largest city, is another top Christmas destination that draws tourists year after year. With 3.14 million overnight stays expected in 2024, Salzburg is famous for its Baroque architecture, which becomes even more magical when decorated with Christmas lights and ornaments. The Salzburger Christkindlmarkt in the heart of the Old Town is surrounded by the stunning Hohensalzburg Fortress, offering visitors a picturesque holiday experience.

The city’s festive atmosphere is enhanced by performances of Mozart’s Christmas music and the city’s traditional holiday treats.

City Guide for Salzburg:

• Salzburger Christkindlmarkt: Set against the backdrop of the Hohensalzburg Fortress, this market is a blend of holiday cheer and historical charm.
• Mirabell Gardens: The gardens are especially beautiful in winter and are perfect for a scenic stroll.
• Mozart’s Birthplace: Explore the house where Mozart was born, which is also decorated with festive ornaments during the holiday season.

Quick Tip for Tourists:
Salzburg is ideal for those looking for a combination of historic charm and festive markets. Be sure to visit the Hellbrunn Palace Christmas market for a peaceful, picturesque experience.

Innsbruck: Skiing and Christmas Markets in the Alps

Innsbruck is known as the capital of the Alps and offers the perfect combination of winter sports and Christmas cheer. With 1.90 million overnight stays in 2024, Innsbruck is set to continue attracting tourists seeking both adventure and holiday joy. The Golden Roof Christmas Market in the Old Town is one of the highlights, offering a magical setting with views of the snow-capped Nordkette Mountains.

For those who enjoy winter sports, Innsbruck’s proximity to world-class ski resorts makes it a top destination for combining Christmas markets with skiing and snowboarding.

City Guide for Innsbruck:

• Golden Roof Market: Set in the medieval Old Town, this market offers traditional crafts, food, and festive entertainment.
• Alpine Sports: Innsbruck is a hub for winter sports, with easy access to ski resorts.
• Christmas Lights: The Old Town and surrounding areas are beautifully illuminated for the season.
• Nordkette Mountains: Experience skiing and breathtaking views of the Alps.

Quick Tip for Tourists:
For winter sports enthusiasts, combine your market visit with a day of skiing at one of Innsbruck’s renowned ski resorts.

Graz: A Blend of Modern and Traditional Christmas Cheer

Graz, Austria’s second-largest city, is a hidden gem for Christmas tourists, offering a cozy and unique holiday experience. With 1.39 million overnight stays in 2024, Graz is known for its ice-sculpture nativity scene (Krippe aus Eis) and its charming Aufsteirern market, which combines traditional Austrian crafts with a modern flair.

Graz is perfect for travelers who want to enjoy the holiday season in a more relaxed, less crowded atmosphere while still soaking in the festive cheer.

City Guide for Graz:

• Ice-Sculpture Nativity Scene: A stunning display of intricately carved ice sculptures depicting the nativity story.
• Christmas Market: Located in the heart of the city, this market features local food, handmade crafts, and Austrian holiday treats.
• Graz’s Old Town: Stroll through the UNESCO-listed Old Town, beautifully adorned with festive lights during Christmas.

Quick Tip for Tourists:
Graz is a great choice for travelers looking for a more peaceful Christmas experience away from larger, more crowded markets.

Linz: Sweet Treats and Festive Lights

Linz, known for its artistic vibe and picturesque setting along the Danube River, offers a warm and festive atmosphere during the holiday season. With 1.02 million overnight stays in 2024, Linz is famous for its Hauptplatz Christmas Market, where visitors can enjoy traditional Austrian foods, including the famous Linzer Torte, and shop for unique gifts.

Linz is also home to the Advent carousel, which is a popular attraction for families and children.

City Guide for Linz:

• Hauptplatz Christmas Market: Located in the main square, this market offers a variety of gifts, food, and drinks.
• Linzer Torte: Try this famous local pastry, which is a must-have when visiting Linz.
• Advent Carousel: A large illuminated carousel that adds a magical touch to the market.

Quick Tip for Tourists:
Don’t leave without trying a slice of Linzer Torte—it’s a city specialty that you won’t want to miss.

Hallstatt: A Fairytale Christmas Village

Hallstatt, one of Austria’s most picturesque villages, is known for its stunning lakeside views and charming Christmas market. Although it has 1.0 million annual visitors, most are day-trippers due to its small size and limited accommodations. The village’s fairy-tale setting, with snow-covered rooftops and its Christmas market nestled beside the lake, makes it a magical destination for those looking for peace and serenity during the holiday season.

City Guide for Hallstatt:

• Hallstatt Christmas Market: A small but beautiful market offering local crafts, hot drinks, and seasonal foods.
• Lakeside Views: Hallstatt’s stunning views are best enjoyed from the lake, providing a serene holiday experience.
• UNESCO World Heritage: The village is part of Austria’s UNESCO World Heritage Sites, offering visitors a mix of natural beauty and cultural history.

Quick Tip for Tourists:
Stay in nearby towns and take a day trip to Hallstatt to enjoy the village’s beauty without worrying about limited accommodations.

Key Takeaways for Christmas Travelers

• Top Destinations: Vienna, Salzburg, and Innsbruck are Austria’s top Christmas cities, with their iconic markets and holiday charm.
• Unique Markets: Graz and Linz offer more intimate, unique Christmas market experiences.
• Winter Sports: Innsbruck combines skiing with Christmas markets, ideal for winter sports lovers.
• Scenic Villages: Hallstatt is perfect for those seeking a peaceful, picturesque Christmas getaway.

Tips for Travelers:

• Book Early: Austria’s most popular cities fill up quickly during the holiday season, so secure your accommodation in advance.
• Explore Local Traditions: Try Austrian holiday specialties like Linzer Torte and Kiachl.
• Winter Activities: In cities like Innsbruck, combine Christmas markets with skiing for a complete holiday experience.

Austria is a magical destination for Christmas, offering everything from bustling markets to serene lakeside villages. Whether you’re a first-time visitor or returning to experience the holiday magic, Austria promises a Christmas experience you’ll never forget.

Disclaimer: The Attached Images in This Article are AI Generated