Vienna Unveils the Ultimate Brunch Experience: Julius Meinl and KUBUS Revolutionize Austrian Cuisine with Coffee and Tea

Published on December 12, 2025

Vienna, Austria’s capital, famous for its historical significance and renowned coffee culture, is taking its gastronomy scene to the next level. The city now offers a unique coffee and tea‑led brunch experience, brought to life by the partnership of Julius Meinl and KUBUS. This innovative collaboration blends traditional Austrian cuisine with cutting-edge coffee and tea, delivering an immersive experience that will captivate both food lovers and culture seekers.

A Fusion of Tradition and Innovation by Julius Meinl and KUBUS

In this dynamic collaboration, Julius Meinl, an iconic Viennese coffee roaster, teams up with KUBUS, a contemporary culinary duo from Vienna, to create a brunch that’s more than just a meal—it’s an exploration of Austria’s rich food culture. Guests enjoy a multi‑course menu where coffee and tea are integral to each dish, offering an exciting new perspective on traditional flavors.

• Buchteln with vanilla sauce enhanced with rooibos tea.
• Flambéed pancakes infused with espresso caramel sauce.
• Tafelspitz, poached in organic tea broth, adding a new twist to a classic.

This combination of innovative cuisine and Vienna’s historic coffee culture offers a unique dining experience that appeals to travelers and culinary enthusiasts alike.

Why It’s Perfect for Travelers

This coffee and tea brunch club provides a remarkable opportunity for tourists to experience Vienna through its coffee culture. The pairing of coffee and tea with iconic Austrian dishes offers a fresh and exciting way to explore the city’s heritage. Here’s why it’s a must‑do experience for visitors:

• Discover the city’s coffee culture in an entirely new form.
• Experience Austrian cuisine through innovative and unique dishes.
• Socialize in a traditional coffee house setting, now enhanced with a modern twist.

It’s a perfect blend of Viennese tradition and modern gastronomy, making it an essential addition to any travel itinerary in Vienna.

Vienna: A Hub for Culinary Tourism

Vienna is rapidly becoming one of the top destinations for culinary tourism in Europe. The coffee and tea brunch club is the latest offering in a city already renowned for its fine dining, coffee houses, and Austrian gastronomy. With this new experience, Vienna further solidifies its status as a food lover’s paradise.

• Explore classic Vienna dishes with a modern, coffee‑infused twist.
• Discover new flavors while immersing yourself in the city’s culinary traditions.

Vienna’s diverse tourism offerings—from coffee houses to fine dining establishments—make it a must‑visit for travelers seeking a rich gastronomic experience.

KUBUS and Julius Meinl: Innovators in Gastronomy

At the heart of this brunch revolution are Julius Meinl and KUBUS, whose expertise is changing how we think about food, coffee, and tea. KUBUS, founded by the culinary duo Elena and Peter, is known for its daring and creative approach to cooking. Both chefs have honed their skills in some of the world’s most prestigious kitchens, including Michelin-starred restaurants. Their collaboration with Julius Meinl, a brand steeped in over 150 years of coffee heritage, brings a level of craftsmanship and innovation to every dish.

• Julius Meinl’s premium coffees and teas are central to the flavors of each course.
• KUBUS brings culinary creativity, pushing boundaries while respecting Austrian traditions.

This collaboration is a testament to how Vienna’s gastronomy scene is evolving, creating new opportunities for travelers to engage with the city’s rich food culture.

A Growing Trend in Immersive Tourism Experiences

Vienna’s brunch club aligns perfectly with the rising trend of immersive dining experiences, where food is no longer just sustenance, but an integral part of the cultural experience. This innovative brunch club encourages visitors to connect with local traditions through coffee and tea, taking Viennese gastronomy to a whole new level.

• Culinary tourism offers deep dives into the heart of local cultures.
• Visitors can experience Vienna’s coffee culture firsthand while enjoying modern twists on classic dishes.

It’s an example of how experiential tourism is becoming more than just sightseeing—it’s about truly immersing oneself in the local culture through food and drink.

What Visitors Can Expect: A Complete Cultural Dive

The coffee and tea brunch is set within Vienna’s coffee house culture, which is recognized as a UNESCO Intangible Cultural Heritage. The experience goes beyond food and drink—it’s a cultural journey. Julius Meinl and KUBUS invite guests to explore the depth of Viennese coffee culture, offering:

• Innovative dishes paired with carefully selected teas and coffees.
• An opportunity to connect with local traditions in a modern setting.

For travelers, this brunch experience offers an intimate connection to Vienna’s vibrant food scene, making it an essential part of any visit.

Plan Your Visit to Vienna: The Ultimate Foodie Destination

Vienna continues to be a leader in culinary tourism, offering travelers a perfect blend of tradition and modernity. With Julius Meinl and KUBUS at the forefront of this new brunch experience, visitors can immerse themselves in Vienna’s coffee culture while savoring the flavors of a beautifully modernized Austrian cuisine.

• Book your visit today and experience the best of Vienna’s coffee culture.
• Check out local culinary tours for a complete gastronomic adventure.

Conclusion: A Journey Through Vienna’s Culinary Heritage

This new brunch club experience is yet another reason to visit Vienna. Julius Meinl and KUBUS have created a space where coffee and tea meet Austrian cuisine in an innovative and immersive way. Whether you’re a food lover, coffee enthusiast, or cultural traveler, this experience offers something for everyone.

Don’t miss out on this exciting new chapter in Vienna’s culinary story.

Image: Julius Meinl