Vienna’s New Brunch Experience by Julius Meinl and KUBUS Redefines Austrian Cuisine with Coffee and Tea in a Curated, Multi-Course Culinary Journey

Published on December 12, 2025

Vienna, the heart of Austria, is renowned for its rich coffee culture and culinary heritage. This city is not only known for its imperial history and stunning architecture but also for its remarkable gastronomy, particularly in its coffee houses. Recently, Julius Meinl, one of the oldest and most respected coffee roasters in the world, collaborated with the talented culinary duo KUBUS to introduce a revolutionary brunch experience that blends Austrian cuisine, coffee, and tea in a way never seen before. This new Brunch Club offers an intimate setting where guests experience contemporary Austrian cuisine reinterpreted through the rituals of coffee and tea, elevating the brunch culture to new heights.

The event, held in Vienna, attracted eight guests for a morning of culinary exploration. The collaboration between Julius Meinl and KUBUS allowed attendees to indulge in a curated multi-course menu that was crafted with precision and passion. The event emphasized that coffee and tea are not just beverages; they are integral parts of the dining experience, capable of enhancing flavors and creating connections.

Vienna’s Brunch Revolution

Vienna has long been a city steeped in culinary tradition, and the new Brunch Club experience is a perfect example of how the city is blending its classic food culture with modern trends. The experience focused on creating a sense of connection, where guests didn’t just enjoy food and beverages but engaged in the rituals of time that define Austrian coffee culture.

• Innovative Austrian Cuisine: The menu included Buchteln, fluffy sweet buns filled with jam, complemented by a vanilla sauce infused with Julius Meinl Organic Rooibos Wintery Days loose-leaf tea. This dish was a perfect blend of comfort and modernity, offering a warm and familiar taste with a unique twist.
• Flambéed Pancakes: A stunning dish made even more memorable with Julius Meinl Premium Espresso coffee-infused caramel sauce, bringing an unexpected depth of flavor to the classic pancake.
• Tafelspitz Poached in Tea: The iconic Austrian dish Tafelspitz was poached in Julius Meinl Organic Treasure of Asia loose-leaf tea, a creative take on this beloved meal that combined traditional flavors with a fragrant tea infusion.
• Black Tea-Cured Eggs: Eggs cured with Julius Meinl Organic Assam Gold Tea provided a savory dish that showcased how tea could be used creatively in modern gastronomy.
• Baked Pumpkin: The baked pumpkin glazed with Julius Meinl Premium Crema coffee grounds was a delightful vegetarian dish, offering both sweet and savory notes, enhanced by the coffee’s rich flavor.
• Coffee Knödel: A truly innovative dish combining the traditional Austrian Knödel (dumplings) with Julius Meinl Premium Crema jus and sauerkraut, offering a bold yet familiar taste.

Each dish was carefully paired with a variety of Julius Meinl coffees and teas, prepared in different methods, such as espresso, AeroPress, Bialetti, and Chemex, allowing guests to experience the diverse ways in which coffee can complement food.

Vienna’s Brunch Scene Gets a High-End Twist

The rise of supper clubs and brunch clubs has become a significant trend in the culinary world, especially since the pandemic. These events have given rise to a new form of intimate dining where people come together not just for the food but for the experience and connection it fosters. The Julius Meinl and KUBUS Brunch Club is no exception, offering a highly curated, one-off experience that cannot be replicated at a traditional café or restaurant.

• Curated Experiences: Guests enjoyed the personal touch of a curated experience where every course was meticulously planned to create a harmonious relationship between the food, coffee, and tea.
• Exclusive Setting: Held in an intimate setting, the brunch allowed for meaningful interaction and a more personal connection between the hosts, guests, and the chefs.
• Connecting through Coffee and Tea: At the heart of this experience is the belief that coffee and tea are more than just beverages—they are tools for connection. Whether served in a Bialetti, AeroPress, or espresso machine, the Julius Meinl coffee brought an added dimension to each course, creating an engaging conversation starter.

The Brunch Club model is gaining popularity in Vienna as people seek new ways to enjoy high-end gastronomy in an intimate and personal atmosphere. It also allows local culinary artists to showcase their creativity in an untraditional setting, offering food lovers an opportunity to experience something fresh and exciting beyond the typical restaurant.

Austrian Gastronomy and Coffee Culture Meet in Vienna

Vienna’s coffee house culture has long been an integral part of the city’s identity. This collaboration between Julius Meinl and KUBUS highlights the city’s ability to push boundaries in gastronomy while remaining rooted in its traditions. The event also aligns with Julius Meinl’s mission to celebrate and preserve Vienna’s coffee house culture while adapting it to contemporary tastes and experiences.

Vienna’s coffee culture is deeply ingrained in the city’s daily rhythm. For centuries, coffee houses in Vienna have been places of gathering, conversation, and intellectual exchange. By incorporating coffee and tea into a culinary experience, Julius Meinl and KUBUS are continuing this tradition, but with a modern twist. Guests didn’t just experience food; they experienced the very essence of Vienna’s famed coffee house culture reimagined through the lens of contemporary gastronomy.

Vienna’s Culinary and Coffee Innovations at the Forefront

The Brunch Club is a clear example of how Vienna remains at the forefront of culinary innovation while staying true to its rich gastronomic heritage. It’s not just about serving food; it’s about crafting a memorable experience that combines the city’s history with its evolving culinary scene. Guests who attended this exclusive brunch walked away not just with full stomachs, but with a new appreciation for the role of coffee and tea in the culinary world.

The collaboration between Julius Meinl and KUBUS is one of many examples of how Vienna is positioning itself as a global leader in the culinary world. The city continues to innovate in its approach to food and drink, creating unique experiences that attract both locals and tourists alike. This Brunch Club event perfectly captures the spirit of Vienna: a city that honors its history while embracing modernity with open arms.

Conclusion: Vienna’s Coffee Culture and Culinary Scene Shine Bright

With its unique blend of gastronomy, coffee culture, and innovation, Vienna is once again showing the world how it can lead in the culinary arena. The Julius Meinl and KUBUS Brunch Club is just one example of how the city continues to evolve, offering food lovers and coffee aficionados a chance to experience Austrian cuisine in a way that feels both familiar and fresh.

For those looking to experience the very best that Vienna has to offer, this Brunch Club represents a must-try event, where the city’s culinary traditions meet contemporary flair. Whether you’re a long-time fan of Vienna’s coffee culture or a newcomer eager to explore, the Julius Meinl and KUBUS Brunch Club is an unforgettable experience that proves Vienna’s place at the cutting edge of world gastronomy.