Vietjet Continues To Break Barriers As The Most Valuable Airline Brand In Southeast Asia For 2025 Achieving Unprecedented Growth And Redefining Regional Connectivity

Published on November 18, 2025

Vietjet has achieved unprecedented success and become the most valuable airline brand in Southeast Asia for 2025 due to the airline’s expansion all across the region and unprecedented success. The airline garnered a record financial performance which further solidified Vietjet’s foothold in the market within Vietnam and the rest of Southeast Asia. The airline’s redefined, inexpensive and more useful services opened up a greater number of connections in the region. With the constant increase of operational efficiency, and positive customer interactions, Vietjet has become a frontrunner within the highly competitive aviation market in Southeast Asia.

Vietjet has been recognized as one of Southeast Asia’s most valuable airline brands for 2025, according to Brand Finance, a global leader in brand valuation. The accolade highlights Vietjet’s significant rise in the aviation sector, establishing it as a key player not only in Vietnam but also across the ASEAN region.

As the most valuable airline brand in Vietnam, Vietjet’s growing influence in the regional and international travel market is undeniable. Over the past decade, the airline has significantly expanded its network, offering a greater variety of flights, enhanced convenience, and affordable fares to travelers across ASEAN and beyond. With a focus on fostering tourism and boosting trade between Vietnam and its global counterparts, Vietjet’s rise in brand value underscores the trust it has earned from both passengers and industry stakeholders.

From its initial flight linking Singapore and Vietnam to now operating direct services to four key destinations—Ho Chi Minh City, Hanoi, Da Nang, and Phu Quoc—the airline has steadily built its reputation as a carrier that offers more than just budget-friendly travel options. Vietjet’s commitment to expansion is evident, with plans to launch additional services to Da Nang and Phu Quoc by the end of the year. This proactive approach to market demand is expected to cater to an estimated half a million passengers annually on the Singapore-Vietnam flight network.

Vietjet’s strong financial performance in 2025 further solidifies its position as an industry leader. The airline posted impressive revenue figures for the first nine months of the year, totaling approximately SGD2.59 billion. This represents a remarkable 28% year-on-year increase. The airline also reported a gross profit of SGD332.8 million and a pre-tax profit of SGD98.52 million. As of November 2025, Vietjet’s market capitalization had reached an estimated SGD5.22 billion, reflecting continued investor confidence in the brand’s growth trajectory.

Operating a fleet of 130 aircraft across more than 170 routes, Vietjet has served over 250 million passengers across the Asia-Pacific region. Its network expansion into new markets, coupled with strong operational efficiency, has propelled the airline to new heights, making it one of the most recognizable carriers in Southeast Asia.

Vietjet’s vision extends beyond its impressive financial performance. With hundreds of new aircraft orders, the airline is positioning itself to become a global aviation group, enhancing its intercontinental reach. The airline’s commitment to sustainability also sets it apart, as it focuses on implementing greener practices in its operations, positioning itself as a future-ready airline dedicated to environmental responsibility.

This recognition by Brand Finance is the latest in a string of prestigious awards for Vietjet. Earlier in 2025, the airline received the Grand Winner award in the Tourism Category at the ASEAN Business Awards, further solidifying its standing as a leader in the region’s aviation and tourism sectors. It has also earned multiple accolades from international organizations such as Skytrax, AirlineRatings, and the World Travel Awards, underscoring the airline’s reputation for excellence in service and innovation.

As Vietjet continues to expand its footprint in both the regional and global markets, the airline’s focus remains on delivering affordable, reliable, and convenient travel options to its growing base of loyal customers. By focusing on operational efficiency, customer satisfaction, and sustainable growth, Vietjet is well on its way to redefining what it means to be a leading low-cost carrier in the ever-evolving airline industry.

Vietjet continues to break barriers as Southeast Asia’s most valuable airline brand for 2025, driven by its unprecedented growth, expanded route network, and stronger regional connectivity, which have solidified its dominance in the market.

With its expanded route network, a strong financial foundation, and a forward-thinking approach to sustainability, Vietjet is poised to remain a dominant force in Southeast Asia’s aviation landscape. The airline’s future looks bright, and it is set to continue its upward trajectory, connecting people, cultures, and economies across the globe.