Vietnam Continues to Shine Globally, Winning World’s Leading Heritage Destination Title for the Sixth Time with Unmatched Cultural and Natural Beauty

Published on December 8, 2025

Vietnam has once again earned the prestigious title of the World’s Leading Heritage Destination, marking its sixth consecutive win at the World Travel Awards (WTA). This recognition highlights Vietnam’s exceptional ability to blend its rich cultural traditions with breathtaking natural landscapes, offering a unique and immersive experience for international travelers. The country’s commitment to preserving its heritage while fostering sustainable tourism continues to captivate global visitors, making it a must-visit destination. With stunning UNESCO World Heritage Sites, vibrant local communities, and a deep respect for its historical legacy, Vietnam’s unwavering appeal shines brighter than ever, reaffirming its place on the global tourism map. This ongoing recognition underscores the timeless charm that makes Vietnam a standout choice for travelers seeking both adventure and cultural exploration.

This latest honor underscores Vietnam’s unique ability to seamlessly blend its rich history, diverse landscapes, and cultural traditions into a compelling and immersive travel experience for visitors. The country’s commitment to maintaining a balance between growth in tourism and preservation of its heritage has positioned it as a top destination for international travelers. The WTA’s recognition not only affirms Vietnam’s position on the global tourism map but also inspires local governments and communities to continue investing in the infrastructure and services required to uphold this reputation.

Vietnam’s enduring appeal lies in its distinctive harmony of natural beauty and cultural depth. From the mist-covered mountains in the north to the lush green fields of the Mekong Delta, the country offers travelers a wealth of authentic, experiential opportunities. Beyond the vibrant cities and bustling streets, Vietnam’s commitment to sustainable tourism ensures that both natural landscapes and cultural identities remain intact. This harmonious relationship serves as a model for how tourism can thrive without sacrificing heritage.

In addition to the national recognition, Vietnam has once again showcased its local gems on the world stage. Several regional destinations have been honored in top global categories, further solidifying Vietnam’s reputation as a country with a diverse range of unique and culturally rich destinations.

One standout is the Dong Van Karst Plateau in Tuyen Quang province, which claimed the title of World’s Leading Regional Cultural Destination for the first time. This UNESCO Global Geopark is an outstanding example of the country’s rich geological and cultural heritage. The plateau’s dramatic landscapes and the deep-rooted cultural traditions of its highland communities make it a must-visit destination for those seeking a truly unique and authentic experience.

Moc Chau Plateau in Son La province was also recognized, securing its position as the World’s Leading Natural Destination for the third time. Known for its mild climate, pristine natural beauty, and vast green fields, Moc Chau continues to attract nature lovers and those looking to escape the busy city life. The plateau’s charm lies not only in its landscape but also in its strong cultural identity, making it a standout location for immersive travel experiences.

The picturesque town of Tam Dao, located in Phu Tho province, was awarded the World’s Leading Town Destination for the fourth time. The town is renowned for its misty beauty and colonial architecture, which evokes the charm of France’s countryside while offering stunning views of the surrounding landscape. Tam Dao has become a popular retreat for both domestic and international visitors seeking tranquility and a glimpse into Vietnam’s history.

Additionally, Bai Kem Beach in Phu Quoc received recognition as the World’s Leading Regional Beach. This pristine beach is known for its crystal-clear waters and tranquil atmosphere, making it a prime destination for beach lovers. Phu Quoc Island, which is often referred to as Vietnam’s paradise island, continues to attract visitors with its unique blend of natural beauty and modern luxury.

These regional successes highlight Vietnam’s ongoing efforts to not only preserve its natural wonders but also to develop tourism products that celebrate its cultural heritage. Each of these destinations plays a key role in the overall appeal of the country, offering visitors a wide array of experiences that showcase Vietnam’s diversity.

The repeated recognition of Vietnam’s heritage destinations is a testament to the tireless work of local communities, tourism authorities, and the government in maintaining and enhancing the country’s tourism offerings. By preserving historical landmarks, supporting sustainable tourism, and improving service quality, these efforts ensure that Vietnam remains a top contender in the global tourism landscape. This focus on preservation, alongside innovation in tourism, continues to reinforce the brand “Vietnam – Timeless Charm.”

Vietnam’s tourism sector has also seen recognition for its leading travel, aviation, and service enterprises, which have contributed to the sector’s rapid development. These accolades reflect the growing international demand for travel to Vietnam and the sector’s potential for further growth in the coming years.

As Vietnam moves forward, it will continue to invest in the sustainable growth of its tourism sector, ensuring that its natural and cultural heritage remains a central part of the country’s global appeal. With nine UNESCO World Heritage Sites, 15 intangible cultural heritage elements, and 10 documentary heritage items, Vietnam’s impressive list of heritage sites is a testament to the country’s commitment to preserving its unique history and culture for future generations.

In conclusion, Vietnam’s recognition as the World’s Leading Heritage Destination is a reflection of the country’s unwavering commitment to both preserving and showcasing its rich cultural heritage and natural beauty. As Vietnam continues to shine on the global tourism stage, its heritage destinations will remain at the heart of its appeal, offering travelers a unique and unforgettable experience.