Vietnam Growing Tourism Appeal: What Indian Tourists Can Expect from Hanoi and Beyond

Wednesday, October 1, 2025

Vietnam, a country with a rich cultural history and breathtaking landscapes, is rapidly gaining attention from Indian tourists. As the country continues to grow in popularity, events like ITB India serve as a platform to showcase Vietnam’s vibrant tourism scene. At this year’s ITB India event, Vietnam’s tourism representatives highlighted the country’s unique selling points—its cultural diversity, delicious cuisine, and the welcoming nature of its people. Here, we’ll explore the key attractions that make Vietnam, particularly Hanoi, a must-visit destination for Indian travelers.

This exclusive interview features Nguyen Huu Viet, Vice Director of the Hanoi Department of Tourism and the Hanoi Tourism Information and Promotion Center. He shares insights into Vietnam’s growing appeal, highlighting Hanoi’s cultural richness, tourism potential, and the city’s efforts to attract more Indian tourists for unique travel experiences.

ITB India: A Gateway for Vietnamese Tourism

Vietnam has long been a star attraction for international tourists, and its presence at events like ITB India further underscores the growing interest in the Indian market. The event was a first for the Vietnamese tourism representatives, who had attended ITB Berlin numerous times. Despite the smaller size of ITB India compared to its German counterpart, the quality of attendees, including Indian travel agencies and buyers, was high. The representative expressed optimism about the potential for Vietnam to become a sought-after destination for Indian tourists, particularly for the rich cultural and historical experiences that Hanoi offers.

The ITB India event provided an excellent opportunity to connect with key Indian travel agencies, many of which are eager to promote Hanoi and other Vietnamese destinations. The exhibitors’ enthusiasm reflected a growing interest from the Indian travel market, which is increasingly looking to explore new international destinations that offer unique cultural experiences.

Hanoi and Beyond: The Rich Cultural Diversity of Vietnam

One of the key reasons Vietnam stands out as a unique tourist destination is its cultural diversity. The country is home to 54 ethnic groups, each with distinct traditions, languages, and lifestyles. This cultural richness makes Vietnam an extraordinary place for travelers seeking authentic, diverse experiences. Hanoi, the capital, is a prime example of this cultural melting pot, where visitors can immerse themselves in age-old customs, art forms, and festivals.

The diverse ethnic communities contribute to the vibrancy of Vietnam’s heritage, giving tourists the opportunity to explore ancient temples, bustling markets, and traditional villages that reflect the country’s rich history. In Hanoi, for instance, travelers can enjoy a blend of French colonial architecture, Confucian temples, and vibrant street life, all set against the backdrop of the city’s stunning lakes and lush green parks.

Vietnamese Cuisine: A Major Attraction for Tourists

No visit to Vietnam would be complete without indulging in its famous cuisine. Vietnamese food is a significant draw for international tourists, with its healthy, flavorful dishes gaining global recognition. The country’s culinary offerings include iconic dishes such as Phở (a noodle soup made with broth, rice noodles, and meat), nem (spring rolls), and chả cá (grilled fish). Vietnamese cuisine is often ranked among the world’s best, and its unique flavors continue to captivate tourists from all over the world.

Food plays a central role in Vietnam’s cultural identity, and it is also one of the main reasons why visitors return. Whether it’s the aromatic flavors of street food in Hanoi or the fresh seafood in coastal cities, the Vietnamese dining experience is truly unforgettable. For Indian tourists, the cuisine offers a delightful blend of familiar spices and new, exciting flavors that are sure to please the palate.

The Perfect Combination: Nature, Culture, and Hospitality

Vietnam’s tourism appeal is built on three key pillars: its natural beauty, cultural diversity, and warm hospitality. The country offers a wide range of natural attractions, from the breathtaking Halong Bay with its limestone islands to the terraced rice fields in Sapa. These stunning landscapes provide the perfect setting for outdoor adventures such as hiking, kayaking, and sightseeing. Vietnam’s mountains, beaches, and forests are ideal for travelers seeking both relaxation and adventure.

In addition to its natural beauty, Vietnam’s cultural richness is a major draw. The ancient temples, historical landmarks, and vibrant local festivals provide a glimpse into the country’s deep history and traditions. Combined with the country’s delicious cuisine and its welcoming people, Vietnam offers an experience that engages all the senses and makes every trip a memorable one.

Friendly Locals: The Heart of Vietnam’s Tourism Experience

What truly sets Vietnam apart from other destinations is its people. Vietnamese hospitality is renowned for its warmth and friendliness, making visitors feel at home from the moment they arrive. Tourists often rave about the kindness and generosity of the Vietnamese people, who go out of their way to ensure a pleasant stay. Whether it’s a local shopkeeper helping with directions or a restaurant owner sharing stories about the history of a dish, the genuine hospitality of the Vietnamese people adds an extra layer of charm to the travel experience.

For Indian tourists, this warmth is especially inviting. The shared cultural values of respect and family make it easy for Indian travelers to connect with the local culture, creating a sense of familiarity and comfort throughout their visit. The hospitality of the Vietnamese people plays a pivotal role in making Vietnam a top destination for tourists seeking an authentic, enriching experience.

What Indian Tourists Can Expect from Vietnam

For Indian tourists considering Vietnam as their next holiday destination, the country promises an unforgettable journey that combines culture, cuisine, nature, and hospitality. With growing interest from Indian travel agencies, now is the perfect time to explore what Vietnam has to offer. The combination of historical charm, stunning landscapes, mouthwatering food, and friendly locals makes Vietnam an ideal destination for those looking for a unique travel experience.

Key highlights of Vietnam include:

• Cultural Diversity: With 54 ethnic groups, Vietnam offers a rich tapestry of traditions and customs, especially evident in Hanoi.
• Delicious Cuisine: Phở, nem, and chả cá are just a few of the world-renowned dishes that make Vietnamese food a major attraction for tourists.
• Natural Beauty: From the limestone islands of Halong Bay to the terraced rice fields of Sapa, Vietnam’s landscapes are stunning and varied.
• Warm Hospitality: The friendly, welcoming nature of the Vietnamese people ensures that every visitor feels at home.

The Future of Vietnamese Tourism from India

The potential for growth in the Indian tourism market is huge, with a growing number of Indian travelers seeking unique, culturally rich destinations. Vietnam’s tourism representatives are optimistic about the future, hoping for a surge in Indian tourists visiting Hanoi and beyond. With the interest shown by Indian travel agencies at events like ITB India, the future looks bright for Vietnamese tourism, and Indian tourists are sure to discover the magic of this fascinating destination in the coming years.

The Indian market presents a significant opportunity for Vietnam’s tourism sector, especially in light of the growing demand for international travel experiences. As more Indian travelers look for off-the-beaten-path destinations with a mix of cultural experiences, stunning landscapes, and delicious food, Vietnam is well-positioned to meet those needs and provide an unforgettable travel experience.

Conclusion: Why Vietnam Should Be Your Next Travel Destination

Vietnam is undoubtedly one of Southeast Asia’s most exciting and diverse destinations, offering everything from rich cultural heritage to world-class cuisine and stunning natural beauty. The country’s appeal continues to grow, especially among Indian tourists who are increasingly drawn to Vietnam’s unique charm. Whether you’re interested in exploring the historical wonders of Hanoi, tasting the best of Vietnamese food, or experiencing the breathtaking beauty of its landscapes, Vietnam offers something for every traveler. With a welcoming atmosphere, a wealth of cultural experiences, and mouthwatering cuisine, Vietnam should be on every Indian traveler’s bucket list.

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