Vietnam Joins Portugal, New Zealand, and Costa Rica to Dethrone Japan as the Ultimate Travel Destination in 2025 – Will it’s Tourism Collapse?

Published on October 21, 2025

As December 2025 approaches, many travelers are finding themselves reconsidering Japan as their destination of choice for the holiday season. Historically, Japan has been one of the most popular travel destinations in Asia, known for its rich culture, stunning natural beauty, and world-renowned cuisine. However, a combination of factors has led to a growing number of travelers seeking alternatives, with many feeling demotivated by the challenges associated with visiting Japan in the near future. Key concerns include overcrowding, rising travel costs, political instability, and even safety issues linked to natural disasters. While Japan still holds its allure for many, these factors have led travelers to explore different options for their December 2025 trips.

Overcrowding and Increased Costs: Straining Japan’s Tourist Infrastructure

One of the most pressing concerns for travelers is the issue of overcrowding, especially in popular cities like Tokyo, Kyoto, and Osaka. Overtourism has become a significant problem in Japan, particularly in its most visited regions. With more people eager to experience the country’s vibrant culture, historical landmarks, and seasonal beauty, the pressure on tourist sites and public transport systems has reached a critical point. Popular destinations such as the temples of Kyoto, the bustling streets of Tokyo, and the scenic vistas of Mount Fuji have become increasingly crowded, making it difficult for visitors to enjoy these places without dealing with long lines, packed public spaces, and a general sense of overcrowding.

The effects of overcrowding are compounded by rising travel costs. In an attempt to manage the influx of tourists, many cities in Japan have implemented new taxes and levies. For example, Kyoto has introduced a substantial increase in accommodation taxes, with luxury hotels now charging up to 10,000 yen per night for high-end rooms. This tax is intended to help fund improvements in the tourism infrastructure, but it also makes Japan an increasingly expensive destination for budget-conscious travelers. Moreover, the cost of dining, transportation, and attractions has also increased in response to the surge in tourism. This combination of overcrowding and rising costs has led many travelers to seek alternative destinations that offer similar cultural experiences and natural beauty without the logistical challenges and financial strain.

Political Instability and Uncertainty: A Concern for Travelers

Another factor that is contributing to travelers’ reluctance to visit Japan is the growing political instability within the country. Japan’s political landscape has been shifting significantly in recent years, with power struggles within the ruling party and frequent changes in leadership. In particular, Sanae Takaichi, leader of the Liberal Democratic Party (LDP), has recently formed a coalition with the Innovation Party (JIP), raising concerns about the future direction of the country’s governance. While Japan’s political system is known for its stability, the uncertainty surrounding the current coalition has led many travelers to wonder how future changes in leadership and policy may affect their travel experiences.

Political instability can have significant implications for tourism. For example, abrupt changes in government priorities may lead to shifts in visa policies, regulations surrounding foreign travelers, or even the availability of government funding for tourism infrastructure. In the worst-case scenario, political instability could lead to disruptions in public services, making it more difficult for tourists to navigate the country or enjoy a smooth travel experience. As a result, some travelers are choosing to avoid Japan in favor of more politically stable countries where the risks associated with potential disruptions are lower.

Natural Disasters and Safety Concerns: A Growing Fear Among Travelers

Natural disasters are another major concern that has led to a decline in tourism to Japan. The country is no stranger to earthquakes, tsunamis, and other seismic events, but recent warnings and predictions have heightened fears among potential travelers. In mid-2025, the country was rocked by alarming predictions made by a manga artist, who claimed that a devastating earthquake and tsunami would strike Japan in early July. Although Japanese authorities quickly reassured the public that such predictions were not based on scientific evidence, the fear of disaster has still led to a decline in bookings, particularly among travelers from neighboring countries like Taiwan, China, South Korea, and Hong Kong.

While Japan has a well-established disaster preparedness system, the fear of natural disasters can be a significant deterrent for tourists, especially those who are unfamiliar with the country’s infrastructure and emergency response protocols. Travelers often seek destinations where the risk of natural disasters is minimal, and in light of these concerns, many are choosing to visit other countries with lower perceived risks. Furthermore, the emotional toll that a natural disaster can have on a country’s tourism industry should not be underestimated. In the aftermath of such events, tourism often takes a substantial hit, with travelers opting for destinations where they feel safer and more secure.

Why Travelers Are Choosing Alternative Destinations

Given the concerns surrounding Japan in December 2025, many travelers are turning to alternative destinations that offer similar experiences without the drawbacks of overcrowding, high costs, political instability, and safety concerns. Here are some of the top alternatives that are gaining popularity among travelers:

Vietnam: A Blend of Culture, History, and Natural Beauty

One of the most attractive alternatives to Japan for December 2025 is Vietnam. Known for its rich cultural heritage, vibrant cities, and stunning natural landscapes, Vietnam offers a diverse range of experiences that rival those found in Japan. From the bustling streets of Hanoi and Ho Chi Minh City to the tranquil beauty of Ha Long Bay and the terraced rice fields of Sapa, Vietnam has something for every type of traveler.

What makes Vietnam particularly appealing is its affordability compared to Japan. Accommodation, food, transportation, and attractions are all reasonably priced, making it an excellent choice for budget travelers. Moreover, Vietnam’s hospitality and welcoming atmosphere provide a more relaxed and authentic experience, free from the overcrowding that plagues many parts of Japan. Whether you’re exploring ancient temples, savoring delicious street food, or cruising through stunning landscapes, Vietnam offers a memorable and enriching travel experience without the challenges associated with visiting Japan in 2025.

Portugal: A Hidden Gem in Europe

For travelers looking to explore Europe, Portugal is an ideal destination. With its mild December climate, rich history, and charming architecture, Portugal offers a delightful alternative to Japan. Lisbon, the country’s capital, is famous for its colorful streets, historic neighborhoods, and iconic landmarks, while Porto is known for its world-class wine cellars and picturesque riverside views. For those seeking natural beauty, the Algarve region boasts stunning beaches and dramatic coastal cliffs, making it a perfect destination for relaxation and exploration.

Portugal has the advantage of being less crowded than many other European countries, especially during the winter months. This allows travelers to enjoy the country’s attractions without the overwhelming crowds that often plague major tourist destinations. Furthermore, Portugal’s relatively low costs make it an affordable choice for travelers looking to get the most value out of their trip. With its welcoming atmosphere and diverse offerings, Portugal is quickly becoming a favorite alternative to Japan for travelers in December 2025.

New Zealand: A Winter Wonderland in the Southern Hemisphere

For those looking for adventure and outdoor activities, New Zealand is an excellent alternative to Japan. December marks the beginning of summer in the Southern Hemisphere, offering pleasant weather for outdoor pursuits like hiking, bungee jumping, and exploring the country’s breathtaking landscapes. From the geothermal wonders of Rotorua to the stunning fjords of Milford Sound, New Zealand is a haven for nature lovers and adventure seekers.

The country’s commitment to sustainable tourism and conservation ensures that its natural wonders are preserved for future generations, allowing travelers to experience the beauty of the land while minimizing their environmental impact. Whether you’re exploring the Southern Alps, visiting Aoraki / Mount Cook National Park, or relaxing on the beaches of Bay of Islands, New Zealand offers a unique and fulfilling travel experience that stands in stark contrast to Japan’s current challenges.

Costa Rica: Nature and Adventure Await

Another great alternative is Costa Rica, a paradise for nature enthusiasts and adventure seekers. With its lush rainforests, abundant wildlife, and diverse ecosystems, Costa Rica offers an immersive experience that rivals Japan’s natural beauty. National parks like Manuel Antonio and Arenal Volcano are perfect for hiking, wildlife viewing, and zip-lining, while the country’s pristine beaches provide opportunities for surfing and relaxation.

Costa Rica’s focus on eco-tourism and sustainability makes it an attractive destination for travelers who want to explore the natural world while supporting responsible travel practices. With its friendly locals, laid-back atmosphere, and diverse landscapes, Costa Rica is an excellent choice for travelers seeking adventure and connection with nature without the hassle of Japan’s overcrowded tourist sites.

Conclusion: The Changing Landscape of Travel

While Japan has long been a top travel destination, the factors of overcrowding, rising costs, political instability, and safety concerns have led many travelers to reconsider their plans for December 2025. As a result, alternative destinations like Vietnam, Portugal, New Zealand, and Costa Rica are gaining traction as more appealing options. These destinations offer unique cultural experiences, natural beauty, and affordability, all while avoiding the challenges currently facing Japan’s tourism industry.

For travelers looking to make the most of their holiday season, exploring these alternatives provides an opportunity to enjoy a fulfilling and enriching travel experience. By considering destinations that offer both relaxation and adventure, travelers can ensure their December 2025 trip is one to remember.