Vietnam Tourism Expansion Sparks Strategic Partnership With Taiwan, Including Exclusive Travel Packages, Cultural Gifts, And High-Impact Events To Foster Stronger Travel Ties Between Both Markets

Published on November 26, 2025

Vietnam’s thriving tourism market has led the Taiwan Smart Tourism Alliance to introduce a series of innovative initiatives aimed at attracting Vietnamese travelers. With the increasing demand for international travel and cultural exploration, Taiwan sees a significant opportunity to expand its presence in Vietnam. By launching the “One-Week Round-Island Tour,” offering exclusive travel packages, and collaborating with local Vietnamese travel agencies, the alliance is working to strengthen its position in the market. These efforts are designed to offer Vietnamese tourists a unique, authentic experience of Taiwan’s rich culture and scenic beauty, making it an appealing destination for the growing number of outbound travelers in Vietnam.

The rapid growth of Vietnam’s tourism industry has prompted the Taiwan Smart Tourism Alliance to take action by collaborating with small and medium-sized travel businesses from across Taiwan. These businesses, located in the northern, central, and southern regions of Taiwan, include providers of transportation services, tourist attractions, hotels, restaurants, and unique travel experiences. The alliance’s goal is to create a unique “One-Week Round-Island Tour” to attract Vietnamese travelers, using B2C, B2B, and B2B2C business models to tap into the growing market.

To make a strong entry into the Vietnamese tourism market, the alliance has introduced an exciting new initiative called the “Exclusive Taiwan Gift & Travel Package for Vietnamese Travelers.” This package rewards customers who purchase products from alliance member companies with a Taiwan travel SIM card or a Taiwanese bubble tea gift box. These gifts provide both practical travel benefits and a taste of Taiwanese culture, offering an authentic experience that encourages travelers to explore more of Taiwan. The aim is not only to make Taiwan an appealing destination for Vietnamese tourists but also to create lasting impressions with a unique and memorable gesture.

The alliance’s marketing campaign kicked off with the launch of the new service on KKday’s Vietnam website, accompanied by a dedicated campaign page designed to engage users and promote Taiwan’s travel offerings. The promotional efforts were extensive, covering a wide range of platforms, including Instagram, Facebook, in-app notifications, electronic direct mail (EDM), blog articles, and targeted keyword advertising. These efforts ensured that the campaign reached the intended Vietnamese audience, helping to increase awareness of Taiwan as a travel destination.

To further amplify the campaign and strengthen its connections with local Vietnamese travel providers, the alliance organized an online briefing session. The session served as an opportunity to educate potential customers about the new travel packages and raise awareness of Taiwan’s unique tourism offerings. The event also allowed the alliance to directly engage with the audience, answer questions, and foster a deeper connection with the Vietnamese travel community.

But the alliance didn’t stop there. Understanding the importance of face-to-face engagement in the tourism sector, the Taiwan Smart Tourism Alliance held a significant “Taiwan Smart Tourism x Vietnam Tourism Exchange and MOU Signing Event” in Hanoi. This event brought together a variety of Vietnamese travel suppliers, strengthening partnerships and building trust with local businesses. During the event, the alliance signed memorandums of understanding (MOUs) with two prominent Vietnamese travel agencies. These agreements are crucial for the expansion of Taiwanese travel offerings into the Vietnamese market, solidifying the alliance’s long-term strategy for growth and market penetration.

The impact of this event was far-reaching. Thanks to its strategic focus on collaboration and exposure, the alliance succeeded in generating substantial business opportunities. The event’s media coverage significantly boosted Taiwan’s visibility among Vietnamese tourists, leading to a surge in interest from both travelers and local travel operators. By the end of the campaign, the event had helped generate international business opportunities worth more than USD 800,000, highlighting the positive effects of direct engagement and strategic partnerships.

With Vietnam’s tourism market expected to continue growing, the Taiwan Smart Tourism Alliance’s efforts represent a key step in expanding Taiwan’s presence in Southeast Asia. The collaboration with Vietnamese travel suppliers ensures that Taiwan’s tourism offerings are accessible and appealing to a new wave of travelers. The innovative strategies adopted by the alliance—including targeted online promotions, unique travel packages, and face-to-face partnerships—are proving to be effective in creating awareness and generating interest.

This collaboration also underscores Taiwan’s commitment to enhancing its tourism offerings and making the destination more accessible to international travelers. As the alliance continues to build its presence in the Vietnamese market, it hopes to expand further, not just in terms of tourist numbers but also through deeper, long-lasting relationships with Vietnamese travel agencies, local businesses, and tourism authorities.

Vietnam’s thriving tourism market has prompted the Taiwan Smart Tourism Alliance to launch exclusive initiatives aimed at attracting Vietnamese travelers. With growing demand for international travel, Taiwan is capitalizing on this opportunity to offer unique experiences and strengthen its presence in the Vietnamese market.

In conclusion, the Taiwan Smart Tourism Alliance’s strategic initiatives in Vietnam, including the “One-Week Round-Island Tour” and the “Exclusive Taiwan Gift & Travel Package,” are proving to be powerful tools for expanding Taiwan’s tourism footprint in Southeast Asia. By combining innovative promotional strategies with direct engagement through MOUs and events, the alliance is creating a foundation for long-term growth in Vietnam. With its continued success, Taiwan’s tourism industry is poised to attract more Vietnamese travelers and strengthen its position as a top destination in Asia.