Vietnam Tourism in 2025: Record Numbers and New Opportunities for Global Visitors

Published on December 15, 2025

In 2025, international arrivals reach record numbers in Vietnam’s tourism industry, up 20.9 percent compared with the same period last year. This is more than just a post-Covid-19 comeback; it underlines the ever-improving status of Vietnam as a destination for global travelers. The country’s tourism market has undergone some seriously significant changes that bode well for long-term growth and sustainability across its various offerings, catering to segments such as sun-seekers, divers, and culture buffs.

Record-Breaking Tourism Numbers and Growing Global Appeal

In the first eleven months of 2025, Vietnam welcomed over 19 million international visitors, a historic milestone for the country’s tourism sector. This figure represents a strong post-pandemic recovery and signals a broader trend of increasing global interest in Vietnam. The country has become a magnet for travelers from all over the world, thanks to its rich cultural heritage, scenic landscapes, and now, its growing reputation as an upscale travel destination.

The increased number of visitors is not just a quantitative leap—it also reflects the diverse appeal of the country. From solo adventurers and budget travelers to luxury vacationers and corporate groups, Vietnam is becoming an increasingly popular destination for a variety of travel styles.

A Diverse Range of Visitors and Tailored Experiences

Vietnam’s tourism market is undergoing a major shift, with a broader variety of visitors arriving from different demographics. Travel companies report that Vietnam is attracting not only traditional tourists but also high-end travelers, MICE (meetings, incentives, conferences, and exhibitions) participants, long-stay vacationers, and even young adventure-seeking tourists.

One key factor in this change is the willingness of visitors to spend more on unique experiences. For instance, high-end tourists are now seeking exclusive services and personalized tours, and they are ready to invest significantly in quality experiences. This trend is evident in the high-profile events hosted in Vietnam, such as a lavish wedding in Phu Quoc, where expenses exceeded US$2 million for the event alone. This type of event highlights the potential for Vietnam to attract wealthy tourists who desire exceptional services and memorable experiences, further enhancing the country’s reputation as a luxury destination.

Boosting Economic Impact with High-Value Tourists

The tourism sector is not just focused on attracting more visitors, but on increasing the spending power of each visitor. While individual and short-stay travelers typically spend modest amounts, mid- to high-end tourists bring a much higher value. This is especially true for cruise passengers, who are seen as a “gold mine” for the tourism industry due to their high spending on dining, shopping, and sightseeing.

Cruise tourism has been steadily increasing in Vietnam, with ports across the country, such as those in Ho Chi Minh City and other coastal areas, receiving thousands of international passengers. These tourists not only explore famous tourist spots but also contribute to the local economy through spending on luxury services and excursions. This influx of high-spending visitors is creating new opportunities for local businesses, from restaurants to boutique shops and high-end resorts.

Shaping Vietnam’s Tourism for the Future

Vietnam’s ability to attract such a diverse range of visitors is due to the country’s adaptive approach to tourism policy. The government has progressively made it easier for international tourists to visit by expanding visa exemptions, extending the permitted length of stays, and simplifying immigration procedures. Additionally, Vietnam’s tourism infrastructure has been continuously improving, creating a more seamless experience for both visitors and the local tourism industry.

One of the most significant developments in Vietnam’s tourism sector has been the recent approval of policies aimed at creating free trade zones. This is opening up new opportunities for tourism businesses, particularly in sectors like shopping tourism, entertainment, and high-end services. As seen in other global destinations like Singapore and Dubai, these sectors are crucial for boosting the value per visitor.

Many of Vietnam’s popular destinations have already started adapting to this new tourism landscape. For example, Phu Quoc is expanding its offerings to include destination weddings, events tourism, and luxury resorts. Similarly, cities like Ho Chi Minh City and Hanoi are intensifying efforts in MICE tourism, culinary tourism, and shopping tourism. The focus is on delivering high-quality, experience-driven travel that resonates with today’s discerning tourist.

The Shift Toward Sustainable and Exclusive Travel

Coastal and island tourism in Vietnam is moving towards a more selective, experience-focused approach. For example, Con Dao Island is being developed as an eco-tourism hotspot, with an emphasis on preserving its natural beauty and unique ecological values. This sustainable development model is becoming increasingly popular among tourists who are looking for more meaningful, responsible travel experiences.

Visitors’ feedback reflects the positive changes in Vietnam’s tourism. Many foreign tourists, including repeat visitors, have praised the improvements in services and the wide range of experiences now available in the country. Mark Johnson, an Australian tourist, shared his positive impressions of the enhanced services, new experiences, and ease of travel during his recent trip. Likewise, Ananya Sharma, an Indian guest attending a wedding in Phu Quoc, was impressed by the resort quality and event services, noting that the destination now competes with other well-known global hotspots.

Future Prospects and Challenges for the Tourism Industry

In 2025 alone, Ho Chi Minh City is forecast to receive about 8.5 million international visitors, gaining around VND260 trillion US$9.9 billion in tourism revenue, a remarkable increase of 36 percent year on year. With such strong momentum driving the industry, the future of tourism in Vietnam will be much more successful.