Vietnam Tourism Sector Sees Rapid Growth in 2025, Surpassing Global Trends with the Record-Breaking Arrivals and Aiming for Continued Success in 2026

Published on December 25, 2025

The tourism industry in Vietnam was outstanding in 2025, beating all odds and emerging as one of the strongest competitors in the region. The Vietnam National Authority of Tourism (VNAT), under the Ministry of Culture, Sports, and Tourism, at the tourism sector review conference organized on December 24, 2025, expressed a positive view at the conference. 2025 was a major year for Vietnam as it marked the 50th anniversary of the Liberation of the South and National Reunification, 80th anniversary of National Day, and 95th anniversary of the Founding of the Communist Party of Vietnam.

These achievements were complemented by significant political developments such as Congresses of the Party prior to the 14th National Party Congress. For tourism, 2025 was a milestone as it was the 65th year of tourism development in the country. This was complemented by recognition from the Prime Minister himself, as tourism was recognized as one of the most outstanding sectors in the country’s socio-economic landscape, thereby paving the path for another period of tourism development.

Strategic Growth and Policy Advancements to Support Tourism Development

The VNAT highlighted its focus on policy advancements and institutional development, which have played a crucial role in accelerating tourism growth. Key initiatives included the submission of proposals for Tourism System Master Plan 2021–2030 with a vision extending to 2045, along with Resolution No. 11, which focuses on stimulating tourism demand in 2025, and Resolution No. 44, which advocated for visa exemptions from 12 countries to make the country more accessible to tourists.

Vietnam’s tourism promotion activities were meticulously executed in 2025, with participation in global tourism fairs like ITB Berlin, WTM London, and TRAVEX, alongside roadshows in strategic international markets. In addition, Vietnam showcased its tourism potential through cinema at the Cannes Film Festival and promoted its domestic travel programs, such as the Visit Vietnam Year – Hue 2025, which sparked interest from domestic and international travelers alike.

Vietnam’s Tourism Surge: A Global Trendsetter

2025 was a landmark year for Vietnam’s tourism, with international arrivals rising by 22%, significantly exceeding the global average of 5% and the Asia-Pacific regional average of 8%. This growth rate was especially impressive when compared to pre-pandemic figures, as Vietnam surpassed 110% of its tourism performance before the pandemic, while the Asia-Pacific region as a whole had only recovered about 90%.

The sector’s ability to appeal to international visitors with its unique combination of cultural heritage, family-friendly attractions, and modern infrastructure helped Vietnam become a key player in global tourism recovery. With Vietnam’s diverse offerings from heritage sites to natural wonders, the country has successfully positioned itself as an ideal destination for tourists seeking authentic experiences and sustainable tourism.

Vietnam’s Achievements: International Recognition and Awards

In 2025, Vietnam’s tourism sector received numerous accolades, reinforcing its status on the world stage. Notably, Lo Lo Chai and Quynh Son were named among the world’s Best Tourism Villages by UN Tourism, showcasing Vietnam’s commitment to sustainable tourism and its rich cultural offerings. In addition, the country earned the title of World’s Leading Heritage Destination for the sixth time and Asia’s Leading Destination for the seventh time, a testament to its enduring appeal as a top travel destination.

Tourism Sector Milestones: Record Numbers and Economic Impact

Vietnam saw impressive figures in 2025, welcoming 21.5 million international visitors and serving 135.5 million domestic tourists, generating over 1 quadrillion VND (38 billion USD) in tourism revenue. These numbers not only reflect the sector’s strength but also highlight Vietnam’s ability to drive economic growth through tourism, which is becoming a significant pillar of the national economy.

This growth has been fueled by the country’s continuous investments in tourism infrastructure, transport connectivity, and the development of new attractions. As a result, Vietnam has built a dynamic tourism ecosystem that appeals to both international and domestic travelers, contributing to the country’s resilience in the face of changing global tourism trends.

2026 Forecast: Ambitious Targets for Tourism Growth

Looking ahead to 2026, Vietnam’s tourism sector has set ambitious goals. The country aims to attract 25 million international visitors, serve 150 million domestic tourists, and achieve 1.12 quadrillion VND in revenue. These goals will help Vietnam further solidify its position as a global tourism leader, with a focus on attracting year-round visitors and expanding its tourism offerings.

These targets also emphasize sustainable growth, with initiatives designed to balance tourism demand with environmental preservation. The government is committed to developing seasonal attractions, enhancing cultural tourism and eco-friendly travel options, and ensuring that tourism benefits all regions of the country.

Future Tourism Impact: Vietnam’s Long-Term Vision for Growth

The future of tourism in Vietnam is bright, as the country looks to capitalize on its growing recognition and appeal. With an increasing focus on sustainable tourism, Vietnam aims to become a model for eco-friendly travel in Southeast Asia. The development of green tourism initiatives, the protection of cultural heritage, and the promotion of responsible travel will be central to the nation’s long-term tourism strategy.

Moreover, the increasing demand for winter tourism has opened up new possibilities for Vietnam. Winter Wonderland in Jeddah serves as a precedent for regional tourism, and Vietnam is likely to follow suit by further diversifying its tourism calendar. Events that attract tourists during off-peak months will help maintain year-round tourism flows, ensuring that the country remains a top destination regardless of season.

By embracing digital innovations, such as AI-powered tourism services, virtual travel experiences, and smart tourism infrastructure, Vietnam will also strengthen its competitive edge in the global tourism market. The future of Vietnam’s tourism industry looks poised for continued success, with the country’s focus on sustainability, cultural preservation, and visitor satisfaction as key pillars for growth.

Vietnam’s Tourism Future

The tourism industry in Vietnam has proven to be highly resilient and is thriving in the year 2025, establishing itself as one of the preeminent destinations not only in Southeast Asia but globally as well. The dedication of Vietnam to sustainable tourism, with its rich culture and infrastructure, is definitely setting the stage for success for years to come in 2026 and beyond. While Vietnam is striving to achieve their tourism vision with innovative projects for the future of tourism, they are definitely going to define the future of tourism in Southeast Asia.