Published on November 24, 2025

Vietnam unites with Macao, Hong Kong, Sri Lanka, and Japan in a historic surge of foreign visitors. This remarkable rise in tourist arrivals across these countries has shattered records and marked a turning point for Asian tourism. As global travel continues to recover, these countries are leading the charge, welcoming millions of international travellers with open arms.
From the bustling streets of Hong Kong to the serene landscapes of Sri Lanka, visitors are flocking to experience the unique cultures and attractions each destination offers. Vietnam, alongside Macao, Hong Kong, Sri Lanka, and Japan, is proving to be an unmissable hotspot for travellers looking to explore Asia. This surge is not just a number—it’s a powerful signal of the region’s appeal and resilience. Discover why this historic surge is setting new records and how these countries are becoming the new stars of global tourism.
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Vietnam has been making waves in the tourism industry, and October 2025 was no exception. The Southeast Asian country welcomed a staggering 1.73 million international visitors. This number marked an outstanding growth of 13.8% month-on-month and an impressive 22.1% year-on-year increase in foreign arrivals. These numbers signal the recovery and resilience of Vietnam’s tourism sector, which has faced a challenging period in recent years.
Foreign visitors flocked to Vietnam’s vibrant cities and stunning landscapes, such as Hanoi, Ho Chi Minh City, and the picturesque Ha Long Bay. The country’s unique blend of rich history, mouth-watering cuisine, and lush scenery continues to make it one of Asia’s top tourist destinations. The Vietnamese government and tourism authorities have worked hard to ensure that the country remains a safe and appealing destination for global travellers.
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Macao, the gambling hub of Asia, also saw impressive growth in international tourist arrivals during October 2025. A total of 3,472,477 visitors arrived in the region, marking a 10.8% year-on-year increase. This surge in foreign tourism can be attributed to several factors, including the easing of travel restrictions and the region’s strong focus on attracting visitors back to its famous casinos, hotels, and entertainment offerings.
Macao’s diverse tourism offerings are a major draw for visitors, not only from mainland China but also from across the globe. The city’s vibrant mix of culture, entertainment, and luxury has made it an increasingly popular destination for those seeking a unique blend of East and West. With visitor numbers on the rise, Macao is proving that it remains one of the leading destinations in Asia for both leisure and business travellers.
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Hong Kong’s tourism sector saw a significant rebound in October 2025, as the city welcomed approximately 4.6 million international visitors. This marked a 12% increase compared to the previous year. Hong Kong, known for its skyline, shopping, and unique culture, has always been one of Asia’s most popular tourist destinations, and it is now regaining its position as a hub for international travellers.
The recovery can be attributed to several factors, including the city’s successful implementation of public health measures, ease of travel, and the attractiveness of its world-class shopping malls, Michelin-starred restaurants, and iconic landmarks such as Victoria Peak and Disneyland Hong Kong. The Hong Kong Tourism Board has been heavily promoting the city’s offerings to tourists, ensuring that it remains at the forefront of Asian tourism.

Sri Lanka has also been welcoming more international tourists in recent months, and October 2025 was no exception. While exact figures are still being compiled, the country has experienced a steady increase in arrivals, especially from key source markets like India, the UK, and Russia. Sri Lanka’s rich cultural heritage, scenic beaches, and famous wildlife parks continue to attract visitors looking for a unique experience in South Asia.
The Sri Lankan government has been actively promoting the country as a safe and beautiful destination for travellers, and this has resulted in a growing number of international visitors. With iconic attractions such as Sigiriya Rock Fortress, the Temple of the Tooth, and the beaches of Mirissa, Sri Lanka is becoming a more prominent player in Asia’s tourism market.
Japan also saw a significant surge in foreign arrivals during October 2025. According to the Japan National Tourism Organization (JNTO), the country welcomed 3.9 million international visitors. This was a record high for October, underscoring the continued appeal of Japan as a tourist destination. The country’s unique blend of ancient traditions and cutting-edge modernity makes it an exciting destination for travellers of all kinds.
Japan’s tourism sector has been experiencing strong growth, driven by international visitors seeking to explore the country’s historical landmarks, such as Kyoto’s temples, the bustling streets of Tokyo, and the scenic beauty of Mount Fuji. Japan’s exceptional hospitality, cleanliness, and safety make it an attractive destination for tourists. The record-breaking October numbers show that Japan remains a top choice for travellers looking to experience the best of Asia.
Asia, with its diverse cultures, breathtaking landscapes, and rich history, continues to be one of the most visited regions in the world. In October 2025, countries across Asia saw impressive increases in foreign visitors, highlighting the region’s growing importance as a global travel hub. From the bustling streets of Hong Kong to the tranquil beaches of Sri Lanka, Asia offers something for every kind of traveller.
Several factors have contributed to the surge in foreign visitors. The easing of travel restrictions and the rollout of vaccines have made it easier for people to travel. Countries in Asia have also worked hard to ensure that they are safe and welcoming places for tourists. Governments and tourism boards have been investing heavily in promoting their countries as desirable destinations, and the results are clearly visible in the rising number of international arrivals.

The increase in foreign visitors to Asia in October 2025 is a positive sign for the future of the region’s tourism industry. It shows that people are once again eager to explore the wonders of Asia, and countries are starting to see the rewards of their investment in tourism infrastructure and marketing. With countries like Vietnam, Macao, Hong Kong, and Japan leading the way, it’s clear that Asia remains a top destination for international travellers.
As tourism continues to recover across the globe, we can expect even more visitors to flock to the region in the coming months. Countries in Asia will continue to build on the momentum of 2025, ensuring that they remain at the forefront of the global tourism market. With new attractions, events, and experiences being developed, Asia will only become more appealing to international tourists.
The impressive foreign visitor numbers in October 2025 are a clear indication that Asia is well on its way to recovery in terms of international tourism. From the cultural richness of Vietnam and Sri Lanka to the vibrant cities of Macao and Hong Kong, the region offers something for every kind of traveller. Japan’s record-breaking visitor numbers prove that the country remains one of the most desirable travel destinations in the world.
As we look ahead, we can expect to see even more exciting growth in the tourism sector across Asia. Countries will continue to innovate, attract more visitors, and ensure that tourists have an unforgettable experience. The future of Asian tourism looks bright, and it’s clear that the region will continue to play a significant role in shaping the global travel industry.
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Monday, November 24, 2025
Monday, November 24, 2025
Monday, November 24, 2025
Monday, November 24, 2025
Monday, November 24, 2025
Monday, November 24, 2025