Vietnam Welcomes Twenty Millionth International Tourist in this Year, Marking Strong Recovery and Targeting Thirty-Five Million Visitors by 2030

Published on December 15, 2025

Vietnam hits an important tourism milestone by boasting the 20 millionth international tourist in 2025, for the first time exceeding the number of 20 million tourists in one year. This is viewed as an indicator of the revival of Vietnam’s tourism industry after the advent of the global pandemic that adversely affected global tourism.

This milestone would be commemorated with a special ceremony held at Phu Quoc International Airport, with the honor of the three international visitors—the 19,999,999th, 20,000,000th, and 20,000,001st—marked with special gifts that would signify the identity of Phu Quoc as one of the finest destinations for an island getaway with a cutting-edge tourism infrastructure that is surrounded by stunning natural scenery. This would not only represent the attractiveness of Vietnam as a tourist destination for international visitors but also the attempt of its government to enhance the tourism sector by improving visas, infrastructure, and marketing.

Tourism and Economic Growth: Boosting Vietnam’s Global Appeal

In the first 11 months of 2025, Vietnam welcomed 19.15 million visitors, a 20.9% increase from the previous year and surpassing the pre-pandemic peak of 18 million arrivals. This rapid growth signifies the strengthening of Vietnam’s tourism appeal, particularly among international travelers from Asia, Europe, and North America.

The 20 million visitor milestone underlines the growing economic impact of tourism on Vietnam’s economy, with tourism revenue helping support local businesses and creating new job opportunities. The increase in tourism flows directly benefits the hospitality sector, including hotels, tour operators, transport services, and restaurants, contributing to overall economic growth.

Future Tourism Impact: Aiming for 35 Million Visitors by 2030

Looking ahead, the 20 million visitor achievement is a stepping stone toward Vietnam’s tourism goals, with the country now aiming to welcome 35 million international tourists by 2030. The tourism sector is expected to continue its strong growth, with key developments in tourism infrastructure, sustainable practices, and global marketing playing a central role in attracting new visitors from emerging markets and traditional source countries.

The long-term impact of this growth will be seen in the diversification of tourism offerings, such as eco-tourism, cultural tourism, and luxury travel. By promoting sustainable tourism and protecting natural resources, Vietnam will continue to develop a tourism ecosystem that balances growth with environmental responsibility, ensuring a lasting impact on the country’s economic development.

Phu Quoc’s Role in Vietnam’s Growing Tourism Landscape

As one of Vietnam’s busiest tourism hubs, Phu Quoc plays a significant role in attracting international visitors. The expansion of Phu Quoc’s tourism infrastructure—including luxury resorts, modern airports, and eco-friendly initiatives—helps draw travelers seeking both natural beauty and luxury experiences.

The development of Phu Quoc’s tourism is particularly crucial for the future of Vietnam’s tourism industry, as the island showcases how a premier destination can balance sustainable growth with cultural preservation. Tourism revenue generated by Phu Quoc contributes significantly to Vietnam’s national economy, supporting job creation and community development on the island.

Long-Term Benefits: Strengthening Cultural, Environmental, and Economic Connections

As tourism in Vietnam continues to grow, the long-term impacts of sustainable tourism practices and improved accessibility will contribute to local communities’ resilience and economic prosperity. Increased global recognition of Vietnam’s natural attractions—from UNESCO World Heritage Sites like the Subterranean River National Park in Palawan to its world-class beaches and cultural landmarks—will help position the country as a leading destination for both leisure and business travel.

The shift toward eco-tourism, adventure tourism, and cultural experiences will attract high-value travelers who seek authentic and immersive experiences. Vietnam’s commitment to sustainable tourism will ensure that it remains competitive in a rapidly changing global tourism market, securing its position as a top-tier destination for years to come.

A Bright Future for Vietnam’s Tourism Sector

Reaching 20 million international tourist arrivals in 2025 is a historical record that indicates positive growth for Vietnam tourism. This increase shows that Vietnam tourism policies work, but at the same time, it accentuates the distinctive culture, scenery, and economics of the country that make it unique for tourism.

Now looking to the future, the tourism industry in Vietnam is set for further expansion, with their aim being to reach 35 million tourists by the year 2030. It is through the implementation of sustainable tourism practices, improving accessibility, and ensuring that their culture is preserved that Vietnam can continue to remain one of the major players in the tourism sector globally. The development of tourist infrastructure, including that of Phu Quoc, will ensure that Vietnam remains one step ahead of the competition.