Vietnam’s Digital Transformation Boosts Ho Chi Minh City’s Global Tourism Appeal, Showcasing Unique Culture, Culinary Delights, And Modern Experiences

Published on December 10, 2025

Vietnam’s bold digital revolution has transformed Ho Chi Minh City into a thriving global tourism powerhouse, blending innovation, culture, and sustainability. This strategic shift aims to enhance the city’s appeal by leveraging cutting-edge digital platforms to showcase its vibrant cultural heritage, diverse cuisine, and modern attractions. By embracing technology and sustainable practices, the city is redefining travel experiences, providing visitors with a seamless, immersive, and eco-friendly way to explore all that Ho Chi Minh City has to offer.

Ho Chi Minh City is quickly evolving into a bustling urban hub, with its tourism sector embracing digital transformation to highlight the city’s vibrant identity, rich culture, and world-renowned cuisine. This transformation aims to enhance the city’s appeal and position it as a leading destination for both domestic and international visitors.

Embracing Digital Platforms to Enhance Tourism

The city’s Department of Tourism is actively working to make Ho Chi Minh City more accessible and attractive to tourists through a series of digital initiatives. One of the key efforts involves a strategic partnership with Grab Vietnam, which focuses on using digital platforms to promote the city’s attractions and provide a seamless, convenient, and secure travel experience. The collaboration is part of the broader goal to boost the city’s tourism sector through technological advancements, making it easier for travelers to explore Ho Chi Minh City.

Additionally, the Tourism Promotion Centre, along with the Vietnam Cultural Heritage Conservation Support Fund and TikTok Vietnam, has launched a campaign aimed at showcasing the city’s 168 wards, communes, and special zones. By leveraging TikTok’s platform, the campaign will create digital content that highlights each area’s unique character, culture, and local experiences. This initiative provides a fresh way to engage both the public and visitors while offering a deeper connection to the city’s vibrant local life. The aim is to create 168 distinct perspectives that together showcase the full diversity of Ho Chi Minh City.

The Vice Chairman of the People’s Committee has called for stronger coordination between local authorities and businesses to develop signature tourism products that will attract more visitors. He emphasizes that technology plays a crucial role in improving the service experience and making information more accessible to both residents and tourists. By focusing on innovation and better service delivery, the city hopes to create new opportunities for businesses and improve the overall tourism experience.

Strengthening Partnerships for Sustainable Tourism Growth

In addition to embracing digital technology, the city is also strengthening its efforts to promote green and sustainable tourism. The local government recognizes the importance of collaboration between authorities, businesses, and local communities to create a tourism ecosystem that supports sustainability and long-term growth.

To facilitate this, Ho Chi Minh City has introduced the “one locality, one tourism product” model. This initiative aims to encourage each of the city’s 168 wards, communes, and special zones to develop their own unique tourism products. As part of this program, 22 localities have already launched signature products that reflect the unique characteristics of their areas. This approach not only helps promote local culture but also supports the growth of sustainable tourism in the city.

The city plans to develop an intra-regional tourism network between 2025 and 2030, which will serve both the local population and attract more visitors from both domestic and international markets. This network will offer new tourism products and experiences, ensuring that Ho Chi Minh City remains a top destination for travelers from around the world.

Rising Interest in Ho Chi Minh City’s Tourism

Recent data from Agoda shows a 30% increase in family travel to Vietnam from September to November compared to the previous year. Ho Chi Minh City ranks fourth in the country for its rich culinary offerings, modern entertainment options, and accessibility to the Mekong Delta, which is a popular destination for day trips. The city’s growing reputation as a culinary and cultural hub continues to draw both domestic and international visitors.

The city’s tourism experts believe that by continually innovating its tourism offerings, promoting signature products, and emphasizing green and digital tourism, Ho Chi Minh City can secure its place as a key player in Asia’s travel scene. As the city invests in its digital infrastructure and sustainable tourism strategies, it is poised to attract a wider range of tourists, from those seeking cultural experiences to those looking for modern entertainment options.

Vietnam’s bold digital revolution has transformed Ho Chi Minh City into a thriving global tourism powerhouse, combining innovation, culture, and sustainability. By leveraging digital platforms, the city enhances its appeal, offering visitors seamless and engaging travel experiences that highlight its rich heritage and modern attractions.

Ho Chi Minh City’s commitment to digital engagement, sustainable practices, and the development of unique tourism products provides visitors with a wealth of experiences, while also ensuring that the city’s tourism industry continues to thrive in an increasingly competitive market. As the city moves forward, it will likely become an even more attractive destination for travelers looking for an exciting and diverse experience in one of Southeast Asia’s most dynamic urban centers.