Vietnam’s ITE HCMC 2025: Unveiling the New Future of Tourism with Global Leaders, Innovation, and Sustainable Travel – Don’t Miss Out on This Must-Attend Event in Ho Chi Minh City!

Published on July 23, 2025

The 19th edition of the International Travel Expo Ho Chi Minh City (ITE HCMC 2025) is set to take place at the Saigon Exhibition and Convention Center in Ho Chi Minh City from September 4 to 6. As one of the largest and most prestigious international travel trade events in Vietnam and the Mekong subregion, ITE HCMC 2025 promises to provide a dynamic platform for both local and global tourism communities to connect, collaborate, and explore business opportunities.

The Largest International Travel Trade Event in Vietnam

ITE HCMC 2025 is widely recognized as Vietnam’s largest international travel trade event, and it is poised to play a pivotal role in shaping the country’s tourism industry. Serving as a major hub for both domestic and international tourism businesses, especially those from the Mekong subregion, the event offers an invaluable opportunity for tourism professionals to seek new business partners, showcase their products, and network with peers from around the globe.

By bringing together a diverse range of stakeholders, the expo offers a space for collaboration across the entire tourism value chain. From travel agencies and tour operators to destination marketers and hospitality businesses, ITE HCMC 2025 creates an environment conducive to the growth of new partnerships, business deals, and innovative ideas that could drive the tourism industry forward.

A Platform for Exploring Business Opportunities

The event will not only focus on business-to-business connections but also place a significant emphasis on sustainable tourism development. One of the main objectives of ITE HCMC 2025 is to provide tourism businesses with an opportunity to explore new products, services, and business models that align with the principles of sustainability. This approach is vital as the tourism industry navigates the evolving challenges of global economic shifts, environmental sustainability, and the post-pandemic recovery phase.

Sustainable tourism development is more important than ever, especially given the increasing demand from travelers for responsible and eco-friendly travel options. ITE HCMC 2025 will help drive these discussions forward, offering participants the chance to showcase innovative practices that prioritize the protection of natural resources, the welfare of local communities, and the reduction of the tourism industry’s carbon footprint.

At the same time, the event will serve as an excellent opportunity for localities and tourism enterprises in Vietnam to present their distinctive tourism products and experiences. Vietnam, and specifically Ho Chi Minh City, is well-positioned to demonstrate its rich cultural heritage, natural beauty, and dynamic urban experiences to an international audience. By providing a platform to showcase what makes Vietnam a unique and attractive destination, the event aims to increase the country’s visibility in both regional and global tourism markets.

A Thought-Leadership Forum for Emerging Trends

ITE HCMC 2025 is not just a trade show; it also functions as a thought-leadership forum for the tourism industry. The event will shine a spotlight on emerging trends, innovations, and future directions for the global tourism sector. With discussions and dialogues focused on the future of tourism, the expo offers a space for industry leaders to share insights, exchange ideas, and collaborate on solutions to the most pressing challenges in tourism today.

One of the key aspects of this year’s event will be a focus on digital transformation and green initiatives in tourism. As the world increasingly shifts towards technology-driven solutions and eco-friendly practices, ITE HCMC 2025 will play a key role in shaping how the industry adapts to these global changes. The expo will highlight the importance of digital tools such as virtual tourism, online booking platforms, and digital marketing strategies, as well as sustainable practices like green certifications, waste reduction, and carbon offset programs.

The event will foster critical conversations about how the tourism sector can thrive in the face of economic uncertainties, environmental concerns, and the ongoing digital revolution. It is expected that key stakeholders from across the industry will use ITE HCMC 2025 as a platform to exchange ideas about the future of tourism and how to navigate the challenges ahead.

A Look Ahead: Key Figures and Events at ITE HCMC 2025

ITE HCMC 2025 is expected to be a highly successful gathering, with over 520 exhibiting companies and brands showcasing their products and services. The event will also feature the participation of 50 provinces and cities, representing Vietnam’s diverse and vibrant tourism offerings. In addition, over 240 high-level buyers from more than 30 countries and territories are expected to attend, facilitating an estimated 12,600 business appointments between international buyers and sellers.

This year’s program will consist of 16 key activities, including trade connection events, forums, conferences, and seminars. These activities will cover a wide range of topics and issues relevant to the tourism industry, ensuring that attendees have access to the most up-to-date information and trends shaping the future of global travel.

A Major Highlight: The 12th General Assembly of the TPO

A major highlight of ITE HCMC 2025 will be the 12th General Assembly of the Tourism Promotion Organization for Global Cities (TPO). This significant event will be held as part of the expo, under the theme “Shaping the Future of Tourism: Embracing Digital and Green Transformation.” As one of the founding members of TPO and a current member of its Executive Board, Ho Chi Minh City plays a central role in the organization’s work, and the General Assembly will provide an excellent opportunity for the city to lead discussions on the future of tourism.

TPO is an influential organization that brings together tourism leaders from global cities to share best practices, promote international cooperation, and explore new strategies for the sustainable growth of tourism. By hosting the General Assembly, Ho Chi Minh City will once again reinforce its position as a key player in the global tourism landscape, contributing to the development of innovative, forward-thinking solutions to the sector’s challenges.

Vietnam’s Tourism Industry: A Beacon of Innovation

Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism, emphasized the significance of ITE HCMC 2025 in the context of Vietnam’s evolving tourism landscape. He pointed out that, with the theme of “Sustainable Tourism, Vibrant Experience,” the event is set to become a benchmark of innovation and transformation for the Vietnamese tourism industry. In the face of the ongoing global economic challenges, where tourism has been among the sectors hardest hit, ITE HCMC 2025 aims to serve as a catalyst for revitalization and growth.

The event’s focus on sustainability and innovation reflects the broader trends in global tourism, where businesses are increasingly seeking to adapt to the demands of environmentally conscious travelers. Vietnam’s tourism sector is positioning itself as a leader in sustainable tourism development, and ITE HCMC 2025 will be an essential platform for promoting these values on a global stage.

Strengthening Vietnam’s Position on the Global Stage

ITE HCMC 2025 is expected to play a pivotal role in strengthening Vietnam’s position as a standout tourism destination in both regional and global markets. By fostering collaboration between tourism associations, businesses, and government agencies, the event aims to boost the competitiveness of Vietnam’s tourism sector. With a growing focus on sustainability, innovation, and digital transformation, Vietnam is set to emerge as a beacon of progress and adaptability in the global tourism industry.

The event also provides an excellent opportunity for Ho Chi Minh City to showcase its vibrant tourism offerings to an international audience. As the largest and most dynamic city in Vietnam, Ho Chi Minh City is increasingly seen as a hub for tourism, trade, and cultural exchange. With its rich history, diverse attractions, and thriving hospitality industry, the city is well-positioned to attract more international visitors and become a key player in the global tourism market.

ITE HCMC 2025 is set to be a landmark event in the Vietnamese tourism calendar, bringing together industry leaders, businesses, and innovators from across the globe. As the largest international travel trade event in Vietnam and the Mekong subregion, it offers an unparalleled opportunity to explore business opportunities, showcase new products, and discuss the future of tourism. With a focus on sustainable tourism development, digital transformation, and fostering global collaboration, ITE HCMC 2025 is poised to shape the future of Vietnam’s tourism industry and elevate the country’s position in the global tourism market.