Vietnam’s Leading Destinations Driving the 2025 Holiday Travel Boom From Coastal Getaways to Cultural Retreats

Published on December 5, 2025

Vietnam’s Domestic and International Travel Trends for the 2025 Holiday Season: What You Need to Know

As the year-end holiday season approaches, travel trends in Vietnam reveal a significant shift in how locals and international visitors plan their trips. According to the Travel Trends 2025 report, published on December 3, nearly 69% of Vietnamese travelers are set to spend their holidays within the country. This marks a strong inclination towards domestic tourism, reflecting a continued preference for local destinations over international travel during the festive period. With a growing interest in cultural and leisure experiences, the Vietnamese travel market is gearing up for an exciting holiday season, both domestically and abroad.

Vietnam’s Domestic Travel Surge: Top Destinations to Visit in 2025

Domestic tourism remains a strong contender for Vietnamese travelers, with several factors influencing their choices. According to the report, 42% of travelers opt for familiar destinations, while 37% prioritize the convenience of short travel distances. This preference for accessible and well-known destinations has contributed to the dominance of traditional holiday hotspots in the country’s tourism landscape. Among the most popular choices, Phu Quoc stands out as the top destination for the year-end period, experiencing an 86% increase in search interest compared to the previous year. This tropical paradise, famous for its stunning beaches and clear waters, remains a key destination for leisure travelers looking for relaxation and adventure.

Dalat, Ho Chi Minh City, and Hanoi are also leading the way, each offering a wide array of seasonal activities and cultural experiences. Dalat, known for its cool climate and beautiful landscapes, attracts both domestic and international visitors, especially those seeking a peaceful retreat. Ho Chi Minh City, the bustling economic hub, offers a vibrant mix of modern attractions and traditional celebrations, making it an ideal destination for festive activities. Hanoi, the capital, is famous for its rich history and unique blend of old-world charm and modern amenities.

In addition to these major cities, beach destinations such as Danang, Nha Trang, Vung Tau, and Mui Ne continue to draw leisure travelers. These coastal cities offer an attractive combination of beautiful beaches, water sports, and scenic views, making them perfect for those seeking relaxation and adventure. For those interested in cultural experiences, places like Hoi An and Sapa remain popular. Hoi An’s ancient town and Sapa’s picturesque mountains offer a glimpse into Vietnam’s diverse culture, perfect for visitors looking to explore local traditions during the holiday season.

Short-Haul International Travel: The Rise of Regional Holidays

As the appetite for international travel continues to grow, short-haul international trips are gaining popularity among Vietnamese travelers. Nearly 30% of respondents in the Travel Trends 2025 report indicated they are likely to take a 1-4 night overseas break, while another 29% are considering 5-7 night trips. These numbers suggest that the year-end period will be a significant window for outbound travel, particularly to neighboring Southeast Asian destinations.

Among the most searched international destinations, Bangkok, Tokyo, and Seoul are leading the way. Bangkok, with its bustling markets, street food culture, and vibrant New Year’s celebrations, is a top choice for travelers looking for a lively, festive atmosphere. Tokyo, known for its winter charm and stunning holiday lights, offers a unique blend of tradition and modernity that appeals to many. Seoul, with its dynamic holiday festivities and festive markets, is another top choice for Vietnamese travelers seeking an international escape during the holidays.

Longer Holidays: Sydney and Paris at the Forefront

For those planning longer trips in 2025, Sydney and Paris emerge as the top choices for international travel. Sydney, with its iconic New Year’s Eve fireworks and celebrations, remains a popular destination for those seeking to usher in the New Year in style. Known for its stunning harbor and vibrant outdoor activities, Sydney offers a perfect combination of cultural and recreational experiences.

Paris, on the other hand, has seen a remarkable rise in interest, with search interest increasing by more than 51% year-on-year. The city’s famous Christmas markets, dazzling holiday lights, and charming winter ambiance have made it a favorite among travelers seeking a festive European experience. As the French capital transforms into a winter wonderland, it continues to draw attention from those looking for a memorable holiday getaway.

Inbound Tourism to Vietnam: What to Expect for 2025

While domestic tourism is booming, inbound tourism to Vietnam is also expected to see strong growth during the holiday season. Data for the period between December 20 and January 4, 2026, indicates a broad interest in both cultural and leisure activities among international visitors. The major entry points of Ho Chi Minh City and Hanoi continue to attract significant attention, but coastal and island destinations such as Phu Quoc, Danang, and Nha Trang are also seeing increased interest. These destinations, along with cultural gems like Hoi An, Sapa, and Dalat, offer a unique mix of natural beauty, history, and festive activities that continue to draw travelers from around the world.

Conclusion: A Vibrant Holiday Season Awaits

As 2025 draws to a close, Vietnamese travelers are embracing both domestic and international holidays, with a particular focus on short-haul international trips and familiar domestic destinations. From Phu Quoc to Tokyo, and from Dalat to Sydney, the year-end period promises an exciting mix of cultural, festive, and leisure experiences. Whether exploring the beauty of Vietnam’s islands and beaches or enjoying the holiday magic of foreign cities, 2025’s travel trends reflect a vibrant and diverse holiday season for travelers seeking unforgettable experiences.