Vietnam’s One Central Saigon Launches as Ho Chi Minh City’s First Mixed-Use Landmark Destination Elevating Luxury Tourism, Retail, and Urban Experiences

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May 15, 2026 08:08 GMT+5:30

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Masterise Homes, part of Masterise Group, has officially launched One Central Saigon, Vietnam’s first mixed-use landmark destination. The development establishes a new address in Ho Chi Minh City where international standards of living, hospitality, retail, business, and services converge. The project is set to elevate the city’s global profile while providing significant benefits to tourism, lifestyle, and urban economic activity.

Strategic Location and Accessibility

One Central Saigon is located directly opposite Ben Thanh Market, one of Ho Chi Minh City’s most recognised landmarks. With frontages along Pham Ngu Lao, Calmette, Le Thi Hong Gam, and Pho Duc Chinh streets in the former District 1, the development benefits from a highly strategic location within the historic urban core. The site integrates seamlessly with Ben Thanh Metro Station via underground connections, enhancing accessibility for both domestic and international visitors. Tourists and residents can easily reach retail, dining, hospitality, and entertainment facilities within minutes, supporting increased footfall in the area.

A Mixed-Use Ecosystem Enhancing Tourism

The development consists of two towers above a retail and commercial podium on an 8,537 square metre site, featuring 19,990 square metres of commercial space across seven aboveground levels and six basement floors. The retail centre is curated to offer luxury shopping, fine dining, and premium services catering to both international travellers and local visitors. This positioning ensures that One Central Saigon becomes a magnet for tourism, offering an integrated experience where hospitality, shopping, business, and entertainment are interconnected.

Luxury Hospitality Integration

The Ritz-Carlton, Saigon, along with The Ritz-Carlton Residences, forms a key component of One Central Saigon. The presence of this internationally recognised brand enhances Ho Chi Minh City’s appeal to high-net-worth tourists, global business travellers, and luxury-focused visitors. The Ritz-Carlton’s debut in Vietnam brings refined hospitality standards, personalised services, and ultra-luxury accommodations that attract international clientele, creating synergies with surrounding retail, dining, and urban experiences.

Economic and Tourism Benefits

The launch of One Central Saigon is expected to generate significant tourism benefits for Ho Chi Minh City and Vietnam at large. By attracting international visitors to a new landmark destination, the development is projected to increase hotel stays, retail spending, and participation in local dining and leisure experiences. The presence of high-end hospitality, luxury residences, and premium office spaces ensures that both tourists and business travellers contribute to the local economy. The project supports tourism-related employment, including hospitality staff, retail workers, and service providers, while enhancing the overall visitor experience in the city.

Cultural Identity and Architectural Significance

The architecture of One Central Saigon is inspired by the Song Long Ngậm Ngọc motif, translating to Twin Dragons Playing with a Pearl. This Vietnamese cultural symbolism is expressed through the design of the two towers that rise and converge around a central point. By embedding cultural identity within a contemporary landmark, the development strengthens the city’s tourism narrative, offering visitors an authentic connection to Vietnamese heritage alongside modern urban experiences.

Integration with Public Transport and Urban Life

The development’s integration with Ben Thanh Metro Station provides convenient transport links for tourists and residents alike. Accessibility by public transport encourages more frequent visits, supports urban mobility, and promotes sustainable tourism practices. By connecting a major luxury destination directly with the city’s transit network, One Central Saigon facilitates seamless travel experiences, enabling visitors to explore surrounding attractions, cultural landmarks, and the historic district with ease.

Supporting Vietnam’s Tourism Growth

Vietnam has seen robust growth in international tourism, with nearly 21.2 million international visitors in 2025 and Ho Chi Minh City receiving approximately 8.6 million international visitors. One Central Saigon contributes to this trajectory by providing a high-profile destination that can host international tourists, business delegations, and cultural visitors. The development aligns with Vietnam’s broader tourism objectives, offering a premium urban experience that complements the country’s appeal as a vibrant and cosmopolitan destination.

Branded Residences and Business Opportunities

The Ritz-Carlton Residences and Grade A+ office spaces within One Central Saigon offer additional tourism and business benefits. Branded residences attract high-net-worth residents who contribute to tourism-driven urban activity, while premium office spaces provide global corporations with a headquarters in a central, internationally recognised location. This combination of living, working, and leisure spaces supports business tourism, investor visits, and lifestyle tourism, creating a multifaceted destination for visitors from around the world.

Contribution to City Image and Long-Term Value

One Central Saigon positions Ho Chi Minh City alongside iconic international developments such as Hong Kong’s IFC, Singapore’s Marina Bay Sands, Kuala Lumpur’s Petronas Twin Towers, and Dubai’s Burj Khalifa. By combining Vietnamese identity, global design standards, and luxury lifestyle offerings, the development enhances the city’s international image and long-term urban value. Tourists gain access to a destination that exemplifies modern Vietnam while offering a comprehensive urban experience.

Conclusion

One Central Saigon is set to transform the tourism landscape of Ho Chi Minh City by creating a mixed-use landmark that combines hospitality, retail, residential, and business experiences. Its strategic location, integration with transport networks, cultural symbolism, and international standards of service position it as a premier destination for global travellers. By attracting high-end tourism, supporting employment, and enhancing the urban experience, One Central Saigon contributes significantly to Vietnam’s growing appeal as a world-class destination.